Social Media Optimization for PRSA SW District Conference

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Social Media Optimization: Putting the Relations back in PR Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.ﬂickr.com/photos/olsenweb/977617117/
www.redbullartofcan.com 2008 1929 Have things changed so much?
What we’ll talk about... • Traditional PR strategies with a 2.0 twist • Four pillars of Social Media success • Keeping it sustainable Tying traditional strategy and new tools together
Traditional (old) Media
Social (new) Media
Feel overwhelmed? (me too) http://www.ﬂickr.com/photos/rmx/312837476/

+ Ed Schipul, 2 years ago