Your SlideShare is downloading. ×
  • Like
Social Media Optimization for PRSA SW District Conference
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media Optimization for PRSA SW District Conference

  • 4,240 views
Published

Ed Schipul walks PRSA SW District Conference attendees through ways to utilize traditional PR strategies with updated Social Media tools to create relevant and successful public relations campaigns.

Ed Schipul walks PRSA SW District Conference attendees through ways to utilize traditional PR strategies with updated Social Media tools to create relevant and successful public relations campaigns.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
4,240
On SlideShare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
301
Comments
0
Likes
22

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media Optimization: Putting the Relations back in PR Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.flickr.com/photos/olsenweb/977617117/
  • 2. www.redbullartofcan.com 2008 1929 Have things changed so much?
  • 3. What we’ll talk about... • Traditional PR strategies with a 2.0 twist • Four pillars of Social Media success • Keeping it sustainable Tying traditional strategy and new tools together
  • 4. Traditional (old) Media
  • 5. Social (new) Media
  • 6. Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/