Social Media Optimization:
Putting the Relations back in PR
Ed Schipul
eschipul@schipul.com
www.schipul.com // www.brandto...
www.redbullartofcan.com


                                          2008


   1929



Have things changed so much?
What we’ll talk about...

  • Traditional PR strategies with a 2.0 twist


  • Four pillars of Social Media success


  • ...
Traditional (old) Media
Social (new) Media
Feel
overwhelmed?
    (me too)




               http://www.flickr.com/photos/rmx/312837476/
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
Social Media Optimization for PRSA SW District Conference
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Social Media Optimization for PRSA SW District Conference

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Ed Schipul walks PRSA SW District Conference attendees through ways to utilize traditional PR strategies with updated Social Media tools to create relevant and successful public relations campaigns.

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Transcript of "Social Media Optimization for PRSA SW District Conference"

  1. 1. Social Media Optimization: Putting the Relations back in PR Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.flickr.com/photos/olsenweb/977617117/
  2. 2. www.redbullartofcan.com 2008 1929 Have things changed so much?
  3. 3. What we’ll talk about... • Traditional PR strategies with a 2.0 twist • Four pillars of Social Media success • Keeping it sustainable Tying traditional strategy and new tools together
  4. 4. Traditional (old) Media
  5. 5. Social (new) Media
  6. 6. Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/
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