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Social Media in Healthcare - PRSA Healthcare Conference 2008

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  • + AlbertMaruggi AlbertMaruggi 11 months ago
    you may be interested in www.healthcarescoop.com. They are creating an environment where patient experiences and healthcare provider dialogue can take place. nice job.

    Also on the Marketing Edge podcast we interviewed HealthPartners are on there Facebook page of Petey and Pokey. http://tinyurl.com/6dnp6e
  • + gueste2cc7 gueste2cc7 11 months ago
    Ed, you might be interested in what www.healthcarescoop.com is doing combining patient experiences on a blog with healthcare provider pages. The ultimate goal is creating an environment where there is a dialogue space.
  • + jaydrayer Jay Drayer 2 years ago
    Hey Ed, Thanks for the generous coverage on slide 29 and for mentioning CareFlash.com

    -Jay
  • + kanter kanter 2 years ago
    Ed, we always seem to be on the same track .. just did a talk on healthcare and nonprofits and social media!
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Social Media in Healthcare - PRSA Healthcare Conference 2008 - Presentation Transcript

  1. Social Media in Healthcare: How PR can ethically penetrate Internet-based communities Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.flickr.com/photos/eschipul/2292142078/
  2. (Concerned Parties) (Caregivers) (Medical Community) (Patients) Where is your message going?
  3. What we’ll talk about... • Joining in the online conversation • Tools of the Healthcare 2.0 trade • Opportunities for online interaction Moving past technology and into communication
  4. Traditional (old) Media
  6. Social (new) Media

+ Ed SchipulEd Schipul, 2 years ago

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