Social Media in Healthcare - PRSA Healthcare Conference 2008
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Social Media in Healthcare - PRSA Healthcare Conference 2008

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Social Media in Healthcare: How PR can ethically penetrate online communities - a presentation of Ed Schipul for the 2008 PRSA Healthcare Conference.

Social Media in Healthcare: How PR can ethically penetrate online communities - a presentation of Ed Schipul for the 2008 PRSA Healthcare Conference.

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  • you may be interested in www.healthcarescoop.com. They are creating an environment where patient experiences and healthcare provider dialogue can take place. nice job.

    Also on the Marketing Edge podcast we interviewed HealthPartners are on there Facebook page of Petey and Pokey. http://tinyurl.com/6dnp6e
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  • Hey Ed, Thanks for the generous coverage on slide 29 and for mentioning CareFlash.com

    -Jay
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  • Ed, we always seem to be on the same track .. just did a talk on healthcare and nonprofits and social media!
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  • 1. Social Media in Healthcare: How PR can ethically penetrate Internet-based communities Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.flickr.com/photos/eschipul/2292142078/
  • 2. (Concerned Parties) (Caregivers) (Medical Community) (Patients) Where is your message going?
  • 3. What we’ll talk about... • Joining in the online conversation • Tools of the Healthcare 2.0 trade • Opportunities for online interaction Moving past technology and into communication
  • 4. Traditional (old) Media
  • 5. Social (new) Media