Social Media in Healthcare - PRSA Healthcare Conference 2008

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Social Media in Healthcare: How PR can ethically penetrate online communities - a presentation of Ed Schipul for the 2008 PRSA Healthcare Conference.

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Social Media in Healthcare - PRSA Healthcare Conference 2008

  1. 1. Social Media in Healthcare: How PR can ethically penetrate Internet-based communities Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.flickr.com/photos/eschipul/2292142078/
  2. 2. (Concerned Parties) (Caregivers) (Medical Community) (Patients) Where is your message going?
  3. 3. What we’ll talk about... • Joining in the online conversation • Tools of the Healthcare 2.0 trade • Opportunities for online interaction Moving past technology and into communication
  4. 4. Traditional (old) Media
  5. 5. Social (new) Media

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