Social Media for the Advertising set
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Social Media for the Advertising set



A look at how advertising agencies can jump into the Social Media sphere and survive the recession.

A look at how advertising agencies can jump into the Social Media sphere and survive the recession.



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Social Media for the Advertising set Social Media for the Advertising set Presentation Transcript

  • Social Media and the advertising world: Trends in online Communication and Connection Ed Schipul //
  • What we’ll talk about... • Social Media for the advertising set • Online advertising that works • How to survive the recession Tying traditional strategy and new tools together View slide
  • Technology is great, but it’s all about PEOPLE View slide
  • Let’s talk Social Media tools
  • Social Media Tools Blogging to connect fast and personally • Set up a fast template Blog • Start simple - match branding graphics later • 5 posts before ‘launch’
  • Agency having a Blogosphere dialogue
  • They are already talking about you... Ads of the World
  • Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Listen wherever you want
  • Social Media Tools Twitter - grow your brand and relationships • What are you doing right now? • 140 characters • Instantaneous • Connective
  • Social Media Tools What the heck is Twitter?
  • Twitter by savvy marketers
  • Seeking non-traditional ad solutions for non-traditional mediums:
  • Social Media Tools Online video - no popcorn required • Tell your stories, don’t just pitch • Re-purpose your content • Share knowledge • Be genuine, look cool Wii YouTube ad channel
  • Other people creating viral video campaigns FOR YOU:
  • Social Media Tools Identify the Influencers - learn how to listen www, Powerful Social Media search engine watches for your terms and updates you Email updates for your company name and keywords Yahoo! alerts you of any occurrences of defined terms and names
  • Find Blogs to read and learn from //
  • Blogpulse Conversation Tracker:
  • Addictive and essential Google Reader:
  • It’s all about the Commotion
  • Are you on Facebook yet? (you really, really need to be)
  • Harness the power of Facebook Your Facebook profile at a glance • Flesh out your profile before you start friending • Personal and professional lives are blurred (good and bad) • Be picky with your friends • Re-purpose your other Web content on Facebook
  • Harness the power of Facebook Creating a group/fanpage for your Company / Product • Group pages grow camaraderie • Coordinate, promote and follow up on events • Encourage member contribution (reward them!) • Select a handful of officers for increased participation
  • Harness the power of Facebook Other Facebook goodies • Photos - visuals are powerful! • Videos • Applications - play with your audience • ‘Web Identities’ - tie in your personas
  • Harness the power of Facebook Advertising on Facebook - 120 million users
  • Other advertising opps in the Social Media world
  • Advertising online in a Social Media world What does work now? • Pay-Per-Click - works but volume is down - - • Ad networks - psychographic targeting - Adbrite - - Federated Media - • Hulu advertising - commercials actually watched! -
  • Tying in your online and offline campaigns Social Media and Real World interaction • Social Media Marketing - Online Public Relations - New WOMM (brand evangelists) • Physical events - face-to-face time
  • How advertisers can survive the Recession
  • + ??????????? ??????????? (Your Millenials don’t get it)
  • Millennials and Middle Management How old are your Millenials? 2002 2003 2004 2006 Freshman Senior Freshman Senior Freshman Senior Freshman Senior 25 today 29 today 24 today 28 today 23 today 27 today 21 today 25 today 21-29 years = In the know 30 years + = CLUELESS
  • Millennials and Middle Management What is the problem here? $$$ ??? $$$
  • Personal Branding Grow your Personal Brands
  • Actionable steps to surviving the Recession What can my agency do? • Relationships - build and maintain • Recurring revenue • Retrain, retool and recruit • Get rid of dead weight NOW • Charge for creative
  • Actionable steps to surviving the Recession What can I do? • Build your personal brand • Participate in Social Networks • Stay close to billable work • Be humble (arrogant people suck)
  • Let’s review... • Social Media means listening and creating • Seek out new online ad spaces • Survive the recession by being curious Leverage technology to reach your audience
  • Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company // (281) 497.6567 Blog: Flickr: Twitter: Find my slides on Slideshare:
  • Mobile!
  • Brain candy from Tomi Ahonen research So why do you care? • 30% Internet users access ONLY through Mobile (over 850 million) • 92,000 text messages sent EVERY SECOND • 2.8 trillion text messages sent in 2007 • SMS = $100 billion/year industry •
  • 2.7 Billion Mobile Phones
  • Slide thanks to Houston Chronicle’s David Herrold:
  • Mobile Web = New way of communicating • Create new value • Grow Community • Interactive campaigns • Reach those on-the-go
  • 2.7 Billion Mobile Phones Content vs. Context (it really, really matters)