• Like
Social Media for Educators - A Web 2.0 talk for TSPRA
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Social Media for Educators - A Web 2.0 talk for TSPRA


Ed Schipul discusses the power of Social Media and online networks with the Texas School Public Relations Association. Blogs, podcasts, photo and video sharing - educators and education technology …

Ed Schipul discusses the power of Social Media and online networks with the Texas School Public Relations Association. Blogs, podcasts, photo and video sharing - educators and education technology advocates receive great brain candy and essential Social Media strategy for growing their schools.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Web 2.0 Trends Looking into the face of PR’s future Harnessing the chaos to encourage collaboration and engagement Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com Presented to Texas School Public Relations Association (TSPRA) March 18th, 2008
  • 2. Will YOUR school look like this in 20 years? EduNation - English class in Second Life (http://blog-efl.blogspot.com/)
  • 3. What we’ll talk about • Old vs. New Media - making our way to Web 2.0 • The new PR tools • How Web 2.0 is changing your world It’s not the technology, it’s the people!
  • 4. Traditional (old) Media
  • 5. Social (new) Media
  • 6. Feel overwhelmed? (me too)
  • 7. Find your happy place
  • 8. Social Media is a conversation...
  • 9. ... and people you know are already participating!
  • 10. But how do they do it?
  • 11. User Generated Content rocks! • Users create their own content • PR pros relinquish control • Real, everyday people: - Share - Collaborate - Influence - Publish - Connect - Communicate - Grow - Change the world
  • 12. Social Media Tools Welcome to the Blogosphere • Interactive • Conversational • Cost-effective • Powerful connectors Easy as:
  • 13. Edublogs - Online Blogging teacher network http://www.edublogs.org
  • 14. A high school English teacher’s musings http://lamppost.ca/Blog
  • 15. What does the Blogosphere say about you? Google Trends search: www.google.com/trends Technorati search: www.technorati.com
  • 16. Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Easy to create and add for faculty, parents or students Find your inspiration: - www.epnweb.org - http://recap.lotd.uk/podcasting - http://johnmerrow.blogspot.com http://www.flickr.com/photos/ollyhart/123420044/
  • 17. Social Media Tools RSS - Maintaining your brilliance How does it all work?
  • 18. Social Media Tools Online video - beyond stupid pet tricks Practical K-12 teaching resources for teachers and students www.teachertube.com Duke University improv campus club performances www.youtube.com/user/DukeUniversityImprov
  • 19. Gallaudet Univ. speaks to their true audience Alumni newsletter on YouTube School president semester update on Web site http://www.youtube.com/watch?v=GjgNY4bppE8 http://news.gallaudet.edu/?id=12505 Who is your audience and what can you share with them?
  • 20. Everyone likes pictures Attract eyeballs with shared online photos www.flickr.com // www.picasaweb.google.com
  • 21. Library of Congress teaches online http://www.flickr.com/photos/library_of_congress
  • 22. www.creativecommons.org
  • 23. quot;While not originally developed as an education tool, Flickr, and other social networking technologies have the ability to play an important part in student motivation, retention and learning...” http://www.techlearning.com/story/showArticle.php?articleID=172302903
  • 24. Social Media Tools Social Networks http://teachers.yahoo.com Up and coming teacher and curriculum collaborative network http://nextgen.ning.com Educators devoted to using new online technologies
  • 25. Second Life = Virtual Classrooms! Online school collaboration in a virtual space: www.skoolaborate.com
  • 26. Social Media Tools Social Bookmarking - Sharing the love • Organized and accessible spot for all of your favorite links www.edutaagger.com K-12 focused social bookmarking community • Share links with people that have similar topics of interest • Get great brain candy in return http://del.icio.us Popular bookmarking community • Easy automatic Blog posts! http://www.ma.gnolia.com Found is the new search
  • 27. Social Powerpoint-ing with Slideshare • Share • Learn • Be famous • Find other brains like you www.slideshare.net Find Ed’s presentation at www.slideshare.net/eschipul
  • 28. BE HEARD!!!
  • 29. Grow your brain
  • 30. Empower those around you
  • 31. Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Find my slides on Slideshare: www.slideshare.net/eschipul
  • 32. Extra resources • Books to read: - Naked Conversations - Scoble / Israel • TED with Sir Ken Robinson Do Schools Kill Creativity? http://www.youtube.com/watch?v=iG9CE55wbtY • Blogs to read: - www.zephoria.org/thoughts - http://artichoke.typepad.com • Educators using Social Bookmarking: - http://deli.cio.us/noon - http://del.icio.us/cbonner - http://del.icio.us/gcps • Flickr for educators resources: - www.jakesonline.org/flickrsites.htm - http://k12online.wm.edu/usingflickr/usingflickr.html