Web 2.0 Trends
Looking into the face of PR’s future
Harnessing the chaos to encourage collaboration and engagement
Ed Schipul
eschipul@schipul.com
www.schipul.com // www.brandtobedetermined.com
Presented to Texas School Public Relations Association (TSPRA)
March 18th, 2008

Will YOUR school look like this in 20 years?
EduNation - English class in Second Life (http://blog-efl.blogspot.com/)

What we’ll talk about
• Old vs. New Media - making our way to Web 2.0
• The new PR tools
• How Web 2.0 is changing your world
It’s not the technology, it’s the people!

Traditional (old) Media

Social (new) Media

Feel overwhelmed?
(me too)

Find your happy place

Social Media is a conversation...

... and people you know are already participating!

But how do they do it?

User Generated Content rocks!
• Users create their own content
• PR pros relinquish control
• Real, everyday people:
- Share
- Collaborate
- Influence
- Publish
- Connect
- Communicate
- Grow
- Change the world

Social Media Tools
Welcome to the Blogosphere
• Interactive
• Conversational
• Cost-effective
• Powerful connectors
Easy as:

Edublogs - Online Blogging teacher network
http://www.edublogs.org

A high school English teacher’s musings
http://lamppost.ca/Blog

What does the Blogosphere say about you?
Google Trends search:
www.google.com/trends
Technorati search:
www.technorati.com

Social Media Tools
Podcasts - How an iPod makes you smart
• Low-tech recorded online ‘radio
shows’
• Amazing knowledge sharing
• Easy to create and add for
faculty, parents or students
Find your inspiration:
- www.epnweb.org
- http://recap.lotd.uk/podcasting
- http://johnmerrow.blogspot.com
http://www.flickr.com/photos/ollyhart/123420044/

Social Media Tools
RSS - Maintaining your brilliance
How does it all work?

Social Media Tools
Online video - beyond stupid pet tricks
Practical K-12 teaching
resources for teachers
and students
www.teachertube.com
Duke University improv
campus club performances
www.youtube.com/user/DukeUniversityImprov

Gallaudet Univ. speaks to their true audience
Alumni newsletter on YouTube School president semester update on Web site
http://www.youtube.com/watch?v=GjgNY4bppE8 http://news.gallaudet.edu/?id=12505
Who is your audience and what can you share with them?

Everyone likes pictures
Attract eyeballs with shared online photos
www.flickr.com // www.picasaweb.google.com

Library of Congress teaches online
http://www.flickr.com/photos/library_of_congress

www.creativecommons.org

\"While not originally developed as an education
tool, Flickr, and other social networking
technologies have the ability to play an
important part in student motivation, retention
and learning...”
http://www.techlearning.com/story/showArticle.php?articleID=172302903

Social Media Tools
Social Networks
http://teachers.yahoo.com
Up and coming teacher and
curriculum collaborative
network
http://nextgen.ning.com
Educators devoted to using
new online technologies

Second Life = Virtual Classrooms!
Online school collaboration in a virtual space: www.skoolaborate.com

Social Media Tools
Social Bookmarking - Sharing the love
• Organized and accessible spot for all of your
favorite links
www.edutaagger.com
K-12 focused social
bookmarking community
• Share links with people that have similar
topics of interest
• Get great brain candy in return
http://del.icio.us
Popular bookmarking
community • Easy automatic Blog posts!
http://www.ma.gnolia.com
Found is the new search

Social Powerpoint-ing with Slideshare
• Share
• Learn
• Be famous
• Find other brains like you
www.slideshare.net
Find Ed’s presentation at
www.slideshare.net/eschipul

BE HEARD!!!

Grow your brain

Empower those around you

Thanks for participating today!
Ed Schipul
CEO, Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com
(281) 497.6567
Blog: www.brandtobedetermined.com
Flickr: www.flickr.com/photos/eschipul
Twitter: www.twitter.com/eschipul
Find my slides on Slideshare: www.slideshare.net/eschipul

Extra resources
• Books to read:
- Naked Conversations - Scoble / Israel
• TED with Sir Ken Robinson
Do Schools Kill Creativity?
http://www.youtube.com/watch?v=iG9CE55wbtY
• Blogs to read:
- www.zephoria.org/thoughts
- http://artichoke.typepad.com
• Educators using Social Bookmarking:
- http://deli.cio.us/noon
- http://del.icio.us/cbonner
- http://del.icio.us/gcps
• Flickr for educators resources:
- www.jakesonline.org/flickrsites.htm
- http://k12online.wm.edu/usingflickr/usingflickr.html