Social Media for Civic Leaders and Community Builders
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media for Civic Leaders and Community Builders

  • 4,563 views
Uploaded on

Are you a passionate Community member? Are you pushing your local civic organizations to get online to grow your outreach and recruit some new blood? Click on for a high level overview of how......

Are you a passionate Community member? Are you pushing your local civic organizations to get online to grow your outreach and recruit some new blood? Click on for a high level overview of how social networking can help you grow your real world organization and community as never before.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
4,563
On Slideshare
4,514
From Embeds
49
Number of Embeds
9

Actions

Shares
Downloads
218
Comments
1
Likes
13

Embeds 49

http://www.schipul.com 29
http://marlonparker.blogspot.com 7
http://marlonparker.co.za 4
http://localhost:3000 3
http://www.socialmedia.biz 2
http://www.slideshare.net 1
http://jakudesing.blogspot.com 1
http://jakudesing.blogspot.com.es 1
http://cesarincatano.blogspot.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. http://www.flickr.com/photos/22207308@N03/2252360890/ Social Media for Community Builders Growing, sharing and connecting through online networks and tools Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  • 2. What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
  • 3. Tell your Story and people will listen
  • 4. http://www.flickr.com/photos/eschipul/2872827771/ 1. Storytelling
  • 5. Markets are Conversations www.cluetrain.com
  • 6. Social Media is a Conversation between actual HUMANS!
  • 7. Once upon a time... http://flickr.com/photos/e_phots/2646616379/
  • 8. ... there was an Internet candidate... Obama http://flickr.com/photos/joecrimmings/1977376708/
  • 9. ... that connected online... http://www.flickr.com/photos/67396912@N00/3004333083/
  • 10. The Candidate Blogged http://my.barackobama.com/page/community/post/amandascott/gGgLXx
  • 11. As President, he continues to share... http://www.whitehouse.gov/blog/
  • 12. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  • 13. http://www.flickr.com/photos/eschipul/3426116511/ 2. Listening and Engaging http://www.flickr.com/photos/eschipul/2484829961/
  • 14. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • 15. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
  • 16. Addictive and essential Google Reader: www.google.com/reader
  • 17. Social Networks to Know
  • 18. http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)
  • 19. 2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Bill White: www.billwhitefortx.com/facebook http://www.facebook.com/pages/Bill-White/7101618455
  • 20. 2. Listening and Engaging: Facebook Magic! Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people
  • 21. 2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members
  • 22. 2. Listening and Engaging: Facebook Magic! Are you a ‘Group’ie? http://www.facebook.com/group.php?gid=2597976894
  • 23. 2. Listening and Engaging: Facebook Magic! Page Power in Facebook
  • 24. 2. Listening and Engaging: Facebook Magic! To Page or to Group - that is the question • Groups = Not indexed in Google • Pages = Visible to Google • Groups = Messages go to inbox • Pages = Messages go to ‘updates’ http://www.searchenginejournal.com/facebook-group-vs- facebook-fan-page-whats-better/7761/
  • 25. 3. Facebook: Community Building through Social tools Facebook Do’s and Don’ts •Be stiff and boring •Grow your profile •Create a ‘company’ •Upload pics and videos to profile (deleted!!) tag and send •Keep all personal and pro •Create and join biz and fun life facets separate Groups / Pages •Post press releases •Be picky on your friends •Spam your contacts •Cross promote your (connect but be polite) Social Media links
  • 26. 3. Facebook: Community Building through Social tools Facebook Buzzwords •Friend - Connect with someone on Facebook •Wall message - Write, draw or post something on someone’s wall •Tag - Add names to photos or videos •Status update - What are you doing? •Public timeline - List of recent activity
  • 27. 2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite
  • 28. 2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Yale St. Arts Market on YouTube: www.youtube.com/user/Madule
  • 29. 2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.flickr.com) www.flickr.com/groups/assignmenthouston/pool/ www.flickr.com/groups/superneighborhood22/ www.flickr.com/photos/laanba/2379353028/
  • 30. 2. Listening and Engaging: Not just snapshots... Geotagging fun on Flickr www.flickr.com/map/
  • 31. 2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o
  • 32. 2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Heights on Twitter: www.twitter.com/HoustonHeights
  • 33. 2. Listening and Engaging: Twitter Use as a platform to help others! HPL on Twitter: www.twitter.com/HoustonLibrary
  • 34. http://www.flickr.com/photos/59503392@N00/41932174 3. Responding! http://www.flickr.com/photos/eschipul/2484829961/
  • 35. 3. Responding: Blogs and Commenting Where do Comments live?
  • 36. 3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Give props / say thanks! • Be ‘Anonymous’ • Bite your tongue (when appropriate)
  • 37. 3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)
  • 38. Find your happy place
  • 39. 3. Responding: How to make it a Positive People get mad, don’t fuel the fire Find your Happy Place.
  • 40. 3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU
  • 41. Let’s Review: •STORY •Listen first, then talk •Creative connectivity •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
  • 42. Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul