http://www.flickr.com/photos/22207308@N03/2252360890/


Social Media for Community Builders
Growing, sharing and connecting...
What we’ll talk about

•Storytelling

•How to LISTEN and
 engage online

•The art of Responding




Find this presentation...
Tell your Story and people will listen
http://www.flickr.com/photos/eschipul/2872827771/


1. Storytelling
Markets are Conversations
        www.cluetrain.com
Social Media is a Conversation between actual HUMANS!
Once upon a time...




                      http://flickr.com/photos/e_phots/2646616379/
... there was an Internet candidate...
 Obama




 http://flickr.com/photos/joecrimmings/1977376708/
... that connected online...
http://www.flickr.com/photos/67396912@N00/3004333083/
The Candidate Blogged
http://my.barackobama.com/page/community/post/amandascott/gGgLXx
As President, he continues to share...
http://www.whitehouse.gov/blog/
4 Elements of Storytelling
   1. Message               4. Plot


     So my point is...




    2. Conflict           3. Ch...
http://www.flickr.com/photos/eschipul/3426116511/


2. Listening and Engaging
                  http://www.flickr.com/photos...
Listening and Engaging: Tracking Tools

Due diligence on your Story

                                           www,techno...
Listening and Engaging: Tracking Tools

What is an Alert? (www.google.com/alerts)
Addictive and essential Google Reader: www.google.com/reader
Social Networks to Know
http://www.flickr.com/photos/jfchenier/76721307/




(remember, it’s all about the Story)
2. Listening and Engaging: Facebook Magic!

Facebook - Not just for college kids

•Pages and Groups
 ROCK!

•Be a leader, ...
2. Listening and Engaging: Facebook Magic!

Your Facebook profile at a glance

• Flesh out your profile


• Be picky on who ...
2. Listening and Engaging: Facebook Magic!

Marketing Successful Events on Facebook
            230 ‘yes’
           348 ‘...
2. Listening and Engaging: Facebook Magic!

Are you a ‘Group’ie?

                           http://www.facebook.com/group...
2. Listening and Engaging: Facebook Magic!

Page Power in Facebook
2. Listening and Engaging: Facebook Magic!

 To Page or to Group - that is the question

• Groups = Not indexed in Google
...
3. Facebook: Community Building through Social tools

Facebook Do’s and Don’ts

                                          ...
3. Facebook: Community Building through Social tools

 Facebook Buzzwords

•Friend - Connect with someone on Facebook

•Wa...
2. Listening and Engaging: MySpace or Your Space?

Connecting and promoting on MySpace


                                 ...
2. Listening and Engaging: Video takes it home

Playing with video on YouTube (www.youtube.com)
                  Yale St....
2. Listening and Engaging: Not just snapshots...

Flickr - The Power of Visualization! (www.flickr.com)

                  ...
2. Listening and Engaging: Not just snapshots...

Geotagging fun on Flickr
                    www.flickr.com/map/
2. Listening and Engaging: Twitter

Micro-Blogging with Twitter (www.twitter.com)




                           http://ww...
2. Listening and Engaging: Twitter

Twitter includes others in ongoing dialogue


                  Heights on Twitter: ww...
2. Listening and Engaging: Twitter

Use as a platform to help others!


                  HPL on Twitter: www.twitter.com/...
http://www.flickr.com/photos/59503392@N00/41932174


3. Responding!   http://www.flickr.com/photos/eschipul/2484829961/
3. Responding: Blogs and Commenting

Where do Comments live?
3. Responding: Blogs and Commenting

Do’s and Don’t of Commenting

           GOOD!                              BAD!
  • ...
3. Responding: Blogs and Commenting

Do NOT feed the trolls




                                (Rarely this cute)
Find your happy place
3. Responding: How to make it a Positive

People get mad, don’t fuel the fire
   Find your Happy Place.
3. Responding: How to make it a Positive

The Power of Creation
                                               www.lettexa...
Let’s Review:

•STORY

•Listen first, then talk

•Creative connectivity

•The art of Responding




Find this presentation:...
Can we help you? Let us know!




 Ed Schipul // CEO

 Email: eschipul@schipul.com
 Personal blog: www.eschipul.com
 Flick...
Social Media for Civic Leaders and Community Builders
Social Media for Civic Leaders and Community Builders
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Social Media for Civic Leaders and Community Builders

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Published on

Are you a passionate Community member? Are you pushing your local civic organizations to get online to grow your outreach and recruit some new blood? Click on for a high level overview of how social networking can help you grow your real world organization and community as never before.

Published in: Self Improvement, Technology

Social Media for Civic Leaders and Community Builders

  1. 1. http://www.flickr.com/photos/22207308@N03/2252360890/ Social Media for Community Builders Growing, sharing and connecting through online networks and tools Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  2. 2. What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
  3. 3. Tell your Story and people will listen
  4. 4. http://www.flickr.com/photos/eschipul/2872827771/ 1. Storytelling
  5. 5. Markets are Conversations www.cluetrain.com
  6. 6. Social Media is a Conversation between actual HUMANS!
  7. 7. Once upon a time... http://flickr.com/photos/e_phots/2646616379/
  8. 8. ... there was an Internet candidate... Obama http://flickr.com/photos/joecrimmings/1977376708/
  9. 9. ... that connected online... http://www.flickr.com/photos/67396912@N00/3004333083/
  10. 10. The Candidate Blogged http://my.barackobama.com/page/community/post/amandascott/gGgLXx
  11. 11. As President, he continues to share... http://www.whitehouse.gov/blog/
  12. 12. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  13. 13. http://www.flickr.com/photos/eschipul/3426116511/ 2. Listening and Engaging http://www.flickr.com/photos/eschipul/2484829961/
  14. 14. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  15. 15. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
  16. 16. Addictive and essential Google Reader: www.google.com/reader
  17. 17. Social Networks to Know
  18. 18. http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)
  19. 19. 2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Bill White: www.billwhitefortx.com/facebook http://www.facebook.com/pages/Bill-White/7101618455
  20. 20. 2. Listening and Engaging: Facebook Magic! Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people
  21. 21. 2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members
  22. 22. 2. Listening and Engaging: Facebook Magic! Are you a ‘Group’ie? http://www.facebook.com/group.php?gid=2597976894
  23. 23. 2. Listening and Engaging: Facebook Magic! Page Power in Facebook
  24. 24. 2. Listening and Engaging: Facebook Magic! To Page or to Group - that is the question • Groups = Not indexed in Google • Pages = Visible to Google • Groups = Messages go to inbox • Pages = Messages go to ‘updates’ http://www.searchenginejournal.com/facebook-group-vs- facebook-fan-page-whats-better/7761/
  25. 25. 3. Facebook: Community Building through Social tools Facebook Do’s and Don’ts •Be stiff and boring •Grow your profile •Create a ‘company’ •Upload pics and videos to profile (deleted!!) tag and send •Keep all personal and pro •Create and join biz and fun life facets separate Groups / Pages •Post press releases •Be picky on your friends •Spam your contacts •Cross promote your (connect but be polite) Social Media links
  26. 26. 3. Facebook: Community Building through Social tools Facebook Buzzwords •Friend - Connect with someone on Facebook •Wall message - Write, draw or post something on someone’s wall •Tag - Add names to photos or videos •Status update - What are you doing? •Public timeline - List of recent activity
  27. 27. 2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite
  28. 28. 2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Yale St. Arts Market on YouTube: www.youtube.com/user/Madule
  29. 29. 2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.flickr.com) www.flickr.com/groups/assignmenthouston/pool/ www.flickr.com/groups/superneighborhood22/ www.flickr.com/photos/laanba/2379353028/
  30. 30. 2. Listening and Engaging: Not just snapshots... Geotagging fun on Flickr www.flickr.com/map/
  31. 31. 2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o
  32. 32. 2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Heights on Twitter: www.twitter.com/HoustonHeights
  33. 33. 2. Listening and Engaging: Twitter Use as a platform to help others! HPL on Twitter: www.twitter.com/HoustonLibrary
  34. 34. http://www.flickr.com/photos/59503392@N00/41932174 3. Responding! http://www.flickr.com/photos/eschipul/2484829961/
  35. 35. 3. Responding: Blogs and Commenting Where do Comments live?
  36. 36. 3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Give props / say thanks! • Be ‘Anonymous’ • Bite your tongue (when appropriate)
  37. 37. 3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)
  38. 38. Find your happy place
  39. 39. 3. Responding: How to make it a Positive People get mad, don’t fuel the fire Find your Happy Place.
  40. 40. 3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU
  41. 41. Let’s Review: •STORY •Listen first, then talk •Creative connectivity •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
  42. 42. Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul
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