Social Media and philanthropy - tracking the buzz, making connections

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Social Media and philanthropy - tracking the buzz, making connections

  1. 1. TRACKING THE BUZZ Leveraging online Social Networks to grow your philanthropy Ed Schipul Schipul - The Web Marketing Company eschipul@schipul.com Thursday, September 24, 2009
  2. 2. PHILANTHROPY... ‘LOVE FOR MANKIND’ Thursday, September 24, 2009
  3. 3. WHAT WE WILL TALK ABOUT: 1. Motivations of humans 2. Your connection toolkit 3. Track, look and listen Thursday, September 24, 2009
  4. 4. Motivations of Humans http://www.flickr.com/photos/32323502@N00/294326851/ Thursday, September 24, 2009
  5. 5. A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/ Thursday, September 24, 2009
  6. 6. 3 Motivations Material Social Ideological 1. Cash 1. Networking 1. Belief in a cause 2. Discounts 2. Socialization 2. Long-term political goal 3. Volunteers get free admission 3. Identity 3. Religious / spiritual 4. Linkbacks to your site 4. Certification / validation 4. Self-actualization 5. Promotion* 5. Professional / Development 5. Art 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion http://www.schipul.com/en/art/?562 Thursday, September 24, 2009
  7. 7. 1. Material Motivations Material Incentives • Pay this, get that. Done. • Time-value of $$ • Transparency matters! • Keep it small and simple Thursday, September 24, 2009
  8. 8. 2. Social Motivations Social Incentives • Incredibly complex • Bunch of introverts • All we need is love Photo credit: http://www.flickr.com/photos/ barackobamadotcom/2214065098/ Thursday, September 24, 2009
  9. 9. 3. Ideological Motivations Ideological • Time-triggered, not time bound • Keep an eye on ethics • Search engines powerful ideologue connectors Julia Butterfly Photo credit: http://www.cathedralgrove.se Thursday, September 24, 2009
  10. 10. NETWORKING - COME FULL CIRCLE Thursday, September 24, 2009
  11. 11. Your online Toolkit Thursday, September 24, 2009
  12. 12. Who are you connecting with? Where are they? Young professionals? Potential recruits? Board members? Thursday, September 24, 2009
  13. 13. THINKING CAPS ON What can the Internet connect you with? Top 5 communities, names or ideas Thursday, September 24, 2009
  14. 14. LinkedIn = Safe + Accepted + Simple Thursday, September 24, 2009
  15. 15. Unexpected resources and Groups Join a group to stay in touch and connect: 2,791 members! Thursday, September 24, 2009
  16. 16. Philanthropic-specific LinkedIn areas What can you contribute and learn? Thursday, September 24, 2009
  17. 17. Follow the LinkedIn Buzz Watch updates on your Try the LinkedIn homepage Outlook tool! Thursday, September 24, 2009
  18. 18. 300 million Facebook-ers 307 million Americans Thursday, September 24, 2009
  19. 19. It IS personal (but you keep control) Avoiding someone? BLOCK THEM! Thursday, September 24, 2009
  20. 20. Facilitate offline networking 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Thursday, September 24, 2009
  21. 21. Future leaders connect Thursday, September 24, 2009
  22. 22. Identify your heroes with Causes Thursday, September 24, 2009
  23. 23. HANDS ON Find YOUR Facebook niche www.facebook.com/search Thursday, September 24, 2009
  24. 24. Thursday, September 24, 2009
  25. 25. Thursday, September 24, 2009
  26. 26. Thursday, September 24, 2009
  27. 27. Thursday, September 24, 2009
  28. 28. Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o Thursday, September 24, 2009
  29. 29. Twitter includes others in ongoing dialogue www.twitter.com/cmhouston Thursday, September 24, 2009
  30. 30. Twitter includes others in ongoing dialogue www.twitter.com/philanthropy Thursday, September 24, 2009
  31. 31. www.tweetpsych.com What is a Twitter users psych profile like? www.twitalyzer.com What are your RT-ers influence and footprints like? Thursday, September 24, 2009
  32. 32. http://search.twitter.com Old school Twitter search and monitoring www.crowdeye.com Old school Twitter search and monitoring http://bit.ly Shorten your URLs and revel in the handy built-in statistics! Thursday, September 24, 2009
  33. 33. HANDS ON What is Twitter saying about YOU? Thursday, September 24, 2009
  34. 34. Twitter Search http://search.twitter.com Thursday, September 24, 2009
  35. 35. Tweetbeep www.tweetbeep.com Thursday, September 24, 2009
  36. 36. LET’S TAKE A BREAK Thursday, September 24, 2009
  37. 37. www.flickr.com/photos/thomashawk/288335335/ Follow the Rich Media trail Thursday, September 24, 2009
  38. 38. Meet Flickr www.flickr.com Thursday, September 24, 2009
  39. 39. NPOs share their challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good Thursday, September 24, 2009
  40. 40. Tap into the collective vision http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/ Thursday, September 24, 2009
  41. 41. www.compfight.com http://search.creativecommons.org/ www.freebase.com Thursday, September 24, 2009
  42. 42. Start loving Video, it’s big Nissan: www.youtube.com/slamdunk Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul Thursday, September 24, 2009
  43. 43. CitizenTube - the official YouTube channel of change www.youtube.com/citizentube Thursday, September 24, 2009
  44. 44. NPO channels: http://staging.vimeo.com/channels/all/category:activism Vimeo.com - Higher quality video sharing Thursday, September 24, 2009
  45. 45. Video example or tool? www.worldflix.org ‘E-philanthropy for the next generation’ Thursday, September 24, 2009
  46. 46. Buy a Flip camera (seriously) http://www.theflip.com/ Thursday, September 24, 2009
  47. 47. THINKING CAPS ONWhat content (video, audio or photo) do you already have that you can re-purpose? Thursday, September 24, 2009
  48. 48. It all centers around a HOMEBASE (tie it all in to the Mother Ship) Thursday, September 24, 2009
  49. 49. Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com Thursday, September 24, 2009
  50. 50. Badges Subscribe! Other Links Blogroll Seek out generous and passionate teachers http://havefundogood.blogspot.com Thursday, September 24, 2009
  51. 51. www.intensedebate.com Forum-like comment threads and user profiles to follow! www.scoutlabs.com www.backtype.com Reputation management - Follow and promote with collaborative elements comments about YOU www.convotrack.com Sidebar to aggregate comments on content from all over Thursday, September 24, 2009
  52. 52. HANDS ON What Bloggers and online spaces should you be in touch and interacting with? Thursday, September 24, 2009
  53. 53. Technorati www.technorati.com Thursday, September 24, 2009
  54. 54. Google Blog Search http://blogsearch.google.com Thursday, September 24, 2009
  55. 55. LET’S TAKE A BREAK Thursday, September 24, 2009
  56. 56. Track, look and Listen Thursday, September 24, 2009
  57. 57. www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Thursday, September 24, 2009
  58. 58. ... and a big congrats on your latest award! We were on CNN yesterday and had no idea! Thursday, September 24, 2009
  59. 59. Thursday, September 24, 2009
  60. 60. HANDS ON Set up a Google Alert at www.google.com/alerts Thursday, September 24, 2009
  61. 61. Social Mention Alert www.socialmention.com Thursday, September 24, 2009
  62. 62. Thursday, September 24, 2009
  63. 63. Blogpulse: www.blogpulse.com/conversation Thursday, September 24, 2009
  64. 64. $$$ $$$ Thursday, September 24, 2009
  65. 65. $$$ $$$ Thursday, September 24, 2009
  66. 66. $$$ $$$ Thursday, September 24, 2009
  67. 67. $$$ $$$ www.scoutlabs.com Reputation management - with collaborative elements Thursday, September 24, 2009
  68. 68. HANDS ON Collect your favorite sites of interest by setting up Google Reader! www.google.com/reader Thursday, September 24, 2009
  69. 69. 23 employees 13,982 followers 19 personal sites 4,782 page views 25 on Facebook 650 visits Thursday, September 24, 2009
  70. 70. www.flickr.com/photos/37183619@N00/1574355240/ Thursday, September 24, 2009
  71. 71. Take this home ✓ Learn your audience’s motivations ✓ Discover your niche ✓ Be pro-active, start listening now! Thursday, September 24, 2009
  72. 72. Thanks for being here! Ed Schipul Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 500 Ed details: Personal brand: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Flickr: www.flickr.com/eschipul Find these slides on Slideshare: www.slideshare.net/eschipul Thursday, September 24, 2009
  73. 73. Slide 1: www.flickr.com/photos/anahon/3712451103 www.flickr.com/photos/8981778@N06/2913224803/ www.flickr.com/photos/96804092@N00/3767296799/ Slide 3: www.flickr.com/photos/ajawin/3811438763 Slide 4: www.flickr.com/photos/32323502@N00/294326851/ ‘Take a break’ beach photo: www.flickr.com/photos/29487767@N02/3592571491/ Slide 19: http://www.flickr.com/photos/chinwagcom/509606123/ Thursday, September 24, 2009

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