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Social Media and philanthropy - tracking the buzz, making connections
 

Social Media and philanthropy - tracking the buzz, making connections

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    Social Media and philanthropy - tracking the buzz, making connections Social Media and philanthropy - tracking the buzz, making connections Presentation Transcript

    • TRACKING THE BUZZ Leveraging online Social Networks to grow your philanthropy Ed Schipul Schipul - The Web Marketing Company eschipul@schipul.com Thursday, September 24, 2009
    • PHILANTHROPY... ‘LOVE FOR MANKIND’ Thursday, September 24, 2009
    • WHAT WE WILL TALK ABOUT: 1. Motivations of humans 2. Your connection toolkit 3. Track, look and listen Thursday, September 24, 2009
    • Motivations of Humans http://www.flickr.com/photos/32323502@N00/294326851/ Thursday, September 24, 2009
    • A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/ Thursday, September 24, 2009
    • 3 Motivations Material Social Ideological 1. Cash 1. Networking 1. Belief in a cause 2. Discounts 2. Socialization 2. Long-term political goal 3. Volunteers get free admission 3. Identity 3. Religious / spiritual 4. Linkbacks to your site 4. Certification / validation 4. Self-actualization 5. Promotion* 5. Professional / Development 5. Art 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion http://www.schipul.com/en/art/?562 Thursday, September 24, 2009
    • 1. Material Motivations Material Incentives • Pay this, get that. Done. • Time-value of $$ • Transparency matters! • Keep it small and simple Thursday, September 24, 2009
    • 2. Social Motivations Social Incentives • Incredibly complex • Bunch of introverts • All we need is love Photo credit: http://www.flickr.com/photos/ barackobamadotcom/2214065098/ Thursday, September 24, 2009
    • 3. Ideological Motivations Ideological • Time-triggered, not time bound • Keep an eye on ethics • Search engines powerful ideologue connectors Julia Butterfly Photo credit: http://www.cathedralgrove.se Thursday, September 24, 2009
    • NETWORKING - COME FULL CIRCLE Thursday, September 24, 2009
    • Your online Toolkit Thursday, September 24, 2009
    • Who are you connecting with? Where are they? Young professionals? Potential recruits? Board members? Thursday, September 24, 2009
    • THINKING CAPS ON What can the Internet connect you with? Top 5 communities, names or ideas Thursday, September 24, 2009
    • LinkedIn = Safe + Accepted + Simple Thursday, September 24, 2009
    • Unexpected resources and Groups Join a group to stay in touch and connect: 2,791 members! Thursday, September 24, 2009
    • Philanthropic-specific LinkedIn areas What can you contribute and learn? Thursday, September 24, 2009
    • Follow the LinkedIn Buzz Watch updates on your Try the LinkedIn homepage Outlook tool! Thursday, September 24, 2009
    • 300 million Facebook-ers 307 million Americans Thursday, September 24, 2009
    • It IS personal (but you keep control) Avoiding someone? BLOCK THEM! Thursday, September 24, 2009
    • Facilitate offline networking 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Thursday, September 24, 2009
    • Future leaders connect Thursday, September 24, 2009
    • Identify your heroes with Causes Thursday, September 24, 2009
    • HANDS ON Find YOUR Facebook niche www.facebook.com/search Thursday, September 24, 2009
    • Thursday, September 24, 2009
    • Thursday, September 24, 2009
    • Thursday, September 24, 2009
    • Thursday, September 24, 2009
    • Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o Thursday, September 24, 2009
    • Twitter includes others in ongoing dialogue www.twitter.com/cmhouston Thursday, September 24, 2009
    • Twitter includes others in ongoing dialogue www.twitter.com/philanthropy Thursday, September 24, 2009
    • www.tweetpsych.com What is a Twitter users psych profile like? www.twitalyzer.com What are your RT-ers influence and footprints like? Thursday, September 24, 2009
    • http://search.twitter.com Old school Twitter search and monitoring www.crowdeye.com Old school Twitter search and monitoring http://bit.ly Shorten your URLs and revel in the handy built-in statistics! Thursday, September 24, 2009
    • HANDS ON What is Twitter saying about YOU? Thursday, September 24, 2009
    • Twitter Search http://search.twitter.com Thursday, September 24, 2009
    • Tweetbeep www.tweetbeep.com Thursday, September 24, 2009
    • LET’S TAKE A BREAK Thursday, September 24, 2009
    • www.flickr.com/photos/thomashawk/288335335/ Follow the Rich Media trail Thursday, September 24, 2009
    • Meet Flickr www.flickr.com Thursday, September 24, 2009
    • NPOs share their challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good Thursday, September 24, 2009
    • Tap into the collective vision http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/ Thursday, September 24, 2009
    • www.compfight.com http://search.creativecommons.org/ www.freebase.com Thursday, September 24, 2009
    • Start loving Video, it’s big Nissan: www.youtube.com/slamdunk Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul Thursday, September 24, 2009
    • CitizenTube - the official YouTube channel of change www.youtube.com/citizentube Thursday, September 24, 2009
    • NPO channels: http://staging.vimeo.com/channels/all/category:activism Vimeo.com - Higher quality video sharing Thursday, September 24, 2009
    • Video example or tool? www.worldflix.org ‘E-philanthropy for the next generation’ Thursday, September 24, 2009
    • Buy a Flip camera (seriously) http://www.theflip.com/ Thursday, September 24, 2009
    • THINKING CAPS ONWhat content (video, audio or photo) do you already have that you can re-purpose? Thursday, September 24, 2009
    • It all centers around a HOMEBASE (tie it all in to the Mother Ship) Thursday, September 24, 2009
    • Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com Thursday, September 24, 2009
    • Badges Subscribe! Other Links Blogroll Seek out generous and passionate teachers http://havefundogood.blogspot.com Thursday, September 24, 2009
    • www.intensedebate.com Forum-like comment threads and user profiles to follow! www.scoutlabs.com www.backtype.com Reputation management - Follow and promote with collaborative elements comments about YOU www.convotrack.com Sidebar to aggregate comments on content from all over Thursday, September 24, 2009
    • HANDS ON What Bloggers and online spaces should you be in touch and interacting with? Thursday, September 24, 2009
    • Technorati www.technorati.com Thursday, September 24, 2009
    • Google Blog Search http://blogsearch.google.com Thursday, September 24, 2009
    • LET’S TAKE A BREAK Thursday, September 24, 2009
    • Track, look and Listen Thursday, September 24, 2009
    • www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Thursday, September 24, 2009
    • ... and a big congrats on your latest award! We were on CNN yesterday and had no idea! Thursday, September 24, 2009
    • Thursday, September 24, 2009
    • HANDS ON Set up a Google Alert at www.google.com/alerts Thursday, September 24, 2009
    • Social Mention Alert www.socialmention.com Thursday, September 24, 2009
    • Thursday, September 24, 2009
    • Blogpulse: www.blogpulse.com/conversation Thursday, September 24, 2009
    • $$$ $$$ Thursday, September 24, 2009
    • $$$ $$$ Thursday, September 24, 2009
    • $$$ $$$ Thursday, September 24, 2009
    • $$$ $$$ www.scoutlabs.com Reputation management - with collaborative elements Thursday, September 24, 2009
    • HANDS ON Collect your favorite sites of interest by setting up Google Reader! www.google.com/reader Thursday, September 24, 2009
    • 23 employees 13,982 followers 19 personal sites 4,782 page views 25 on Facebook 650 visits Thursday, September 24, 2009
    • www.flickr.com/photos/37183619@N00/1574355240/ Thursday, September 24, 2009
    • Take this home ✓ Learn your audience’s motivations ✓ Discover your niche ✓ Be pro-active, start listening now! Thursday, September 24, 2009
    • Thanks for being here! Ed Schipul Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 500 Ed details: Personal brand: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Flickr: www.flickr.com/eschipul Find these slides on Slideshare: www.slideshare.net/eschipul Thursday, September 24, 2009
    • Slide 1: www.flickr.com/photos/anahon/3712451103 www.flickr.com/photos/8981778@N06/2913224803/ www.flickr.com/photos/96804092@N00/3767296799/ Slide 3: www.flickr.com/photos/ajawin/3811438763 Slide 4: www.flickr.com/photos/32323502@N00/294326851/ ‘Take a break’ beach photo: www.flickr.com/photos/29487767@N02/3592571491/ Slide 19: http://www.flickr.com/photos/chinwagcom/509606123/ Thursday, September 24, 2009