Social Media and philanthropy - tracking the buzz, making connections

TRACKING THE BUZZ Leveraging online Social Networks to grow your philanthropy Ed Schipul Schipul - The Web Marketing Company eschipul@schipul.com Thursday, September 24, 2009

PHILANTHROPY... ‘LOVE FOR MANKIND’ Thursday, September 24, 2009

WHAT WE WILL TALK ABOUT: 1. Motivations of humans 2. Your connection toolkit 3. Track, look and listen Thursday, September 24, 2009

Motivations of Humans http://www.ﬂickr.com/photos/32323502@N00/294326851/ Thursday, September 24, 2009

A rubber raft in the middle of the ocean http://www.ﬂickr.com/photos/greenpeace_esperanza/sets/72157594522171737/ Thursday, September 24, 2009

3 Motivations Material Social Ideological 1. Cash 1. Networking 1. Belief in a cause 2. Discounts 2. Socialization 2. Long-term political goal 3. Volunteers get free admission 3. Identity 3. Religious / spiritual 4. Linkbacks to your site 4. Certiﬁcation / validation 4. Self-actualization 5. Promotion* 5. Professional / Development 5. Art 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion http://www.schipul.com/en/art/?562 Thursday, September 24, 2009

1. Material Motivations Material Incentives • Pay this, get that. Done. • Time-value of $$ • Transparency matters! • Keep it small and simple Thursday, September 24, 2009

2. Social Motivations Social Incentives • Incredibly complex • Bunch of introverts • All we need is love Photo credit: http://www.ﬂickr.com/photos/ barackobamadotcom/2214065098/ Thursday, September 24, 2009

3. Ideological Motivations Ideological • Time-triggered, not time bound • Keep an eye on ethics • Search engines powerful ideologue connectors Julia Butterﬂy Photo credit: http://www.cathedralgrove.se Thursday, September 24, 2009

NETWORKING - COME FULL CIRCLE Thursday, September 24, 2009

Your online Toolkit Thursday, September 24, 2009

Who are you connecting with? Where are they? Young professionals? Potential recruits? Board members? Thursday, September 24, 2009

THINKING CAPS ON What can the Internet connect you with? Top 5 communities, names or ideas Thursday, September 24, 2009

LinkedIn = Safe + Accepted + Simple Thursday, September 24, 2009

Unexpected resources and Groups Join a group to stay in touch and connect: 2,791 members! Thursday, September 24, 2009

Philanthropic-speciﬁc LinkedIn areas What can you contribute and learn? Thursday, September 24, 2009

Follow the LinkedIn Buzz Watch updates on your Try the LinkedIn homepage Outlook tool! Thursday, September 24, 2009

300 million Facebook-ers 307 million Americans Thursday, September 24, 2009

It IS personal (but you keep control) Avoiding someone? BLOCK THEM! Thursday, September 24, 2009

Facilitate ofﬂine networking 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Thursday, September 24, 2009

Future leaders connect Thursday, September 24, 2009

Identify your heroes with Causes Thursday, September 24, 2009

HANDS ON Find YOUR Facebook niche www.facebook.com/search Thursday, September 24, 2009

Thursday, September 24, 2009

Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o Thursday, September 24, 2009

Twitter includes others in ongoing dialogue www.twitter.com/cmhouston Thursday, September 24, 2009

Twitter includes others in ongoing dialogue www.twitter.com/philanthropy Thursday, September 24, 2009

www.tweetpsych.com What is a Twitter users psych proﬁle like? www.twitalyzer.com What are your RT-ers inﬂuence and footprints like? Thursday, September 24, 2009

http://search.twitter.com Old school Twitter search and monitoring www.crowdeye.com Old school Twitter search and monitoring http://bit.ly Shorten your URLs and revel in the handy built-in statistics! Thursday, September 24, 2009

HANDS ON What is Twitter saying about YOU? Thursday, September 24, 2009

Twitter Search http://search.twitter.com Thursday, September 24, 2009

Tweetbeep www.tweetbeep.com Thursday, September 24, 2009

LET’S TAKE A BREAK Thursday, September 24, 2009

www.ﬂickr.com/photos/thomashawk/288335335/ Follow the Rich Media trail Thursday, September 24, 2009

Meet Flickr www.ﬂickr.com Thursday, September 24, 2009

NPOs share their challenges and triumphs through photos http://ﬂickr.com/photos/camera_rwanda NPOs can qualify for free account: www.ﬂickr.com/good Thursday, September 24, 2009

Tap into the collective vision http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/ Thursday, September 24, 2009

www.compﬁght.com http://search.creativecommons.org/ www.freebase.com Thursday, September 24, 2009

Start loving Video, it’s big Nissan: www.youtube.com/slamdunk Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul Thursday, September 24, 2009

CitizenTube - the ofﬁcial YouTube channel of change www.youtube.com/citizentube Thursday, September 24, 2009

NPO channels: http://staging.vimeo.com/channels/all/category:activism Vimeo.com - Higher quality video sharing Thursday, September 24, 2009

Video example or tool? www.worldﬂix.org ‘E-philanthropy for the next generation’ Thursday, September 24, 2009

Buy a Flip camera (seriously) http://www.theﬂip.com/ Thursday, September 24, 2009

THINKING CAPS ONWhat content (video, audio or photo) do you already have that you can re-purpose? Thursday, September 24, 2009

It all centers around a HOMEBASE (tie it all in to the Mother Ship) Thursday, September 24, 2009

Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com Thursday, September 24, 2009

Badges Subscribe! Other Links Blogroll Seek out generous and passionate teachers http://havefundogood.blogspot.com Thursday, September 24, 2009

www.intensedebate.com Forum-like comment threads and user proﬁles to follow! www.scoutlabs.com www.backtype.com Reputation management - Follow and promote with collaborative elements comments about YOU www.convotrack.com Sidebar to aggregate comments on content from all over Thursday, September 24, 2009

HANDS ON What Bloggers and online spaces should you be in touch and interacting with? Thursday, September 24, 2009

Technorati www.technorati.com Thursday, September 24, 2009

Google Blog Search http://blogsearch.google.com Thursday, September 24, 2009

LET’S TAKE A BREAK Thursday, September 24, 2009

Track, look and Listen Thursday, September 24, 2009

www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of deﬁned terms and names Thursday, September 24, 2009

... and a big congrats on your latest award! We were on CNN yesterday and had no idea! Thursday, September 24, 2009

HANDS ON Set up a Google Alert at www.google.com/alerts Thursday, September 24, 2009

Social Mention Alert www.socialmention.com Thursday, September 24, 2009

Blogpulse: www.blogpulse.com/conversation Thursday, September 24, 2009

$$$ $$$ Thursday, September 24, 2009

$$$ $$$ www.scoutlabs.com Reputation management - with collaborative elements Thursday, September 24, 2009

HANDS ON Collect your favorite sites of interest by setting up Google Reader! www.google.com/reader Thursday, September 24, 2009

23 employees 13,982 followers 19 personal sites 4,782 page views 25 on Facebook 650 visits Thursday, September 24, 2009

www.ﬂickr.com/photos/37183619@N00/1574355240/ Thursday, September 24, 2009

Take this home ✓ Learn your audience’s motivations ✓ Discover your niche ✓ Be pro-active, start listening now! Thursday, September 24, 2009

Thanks for being here! Ed Schipul Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 500 Ed details: Personal brand: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Flickr: www.ﬂickr.com/eschipul Find these slides on Slideshare: www.slideshare.net/eschipul Thursday, September 24, 2009

www.flickr.com/photos/anahon/3712451103 www.flickr.com/photos/8981778@N06/2913224803/ www.flickr.com/photos/96804092@N00/3767296799/ Slide 3: www.flickr.com/photos/ajawin/3811438763 Slide 4: www.flickr.com/photos/32323502@N00/294326851/ ‘Take a break’ beach photo: www.flickr.com/photos/29487767@N02/3592571491/ Slide 19: http://www.flickr.com/photos/chinwagcom/509606123/ Thursday, September 24, 2009

Social Media and philanthropy - tracking the buzz, making connections

by Ed Schipul on Sep 25, 2009

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