Rice University Advertising Spring 2010
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Rice University Advertising Spring 2010

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My talk to Ann Iverson's advertising class at Rice University, February 2010.

My talk to Ann Iverson's advertising class at Rice University, February 2010.

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Rice University Advertising Spring 2010 Rice University Advertising Spring 2010 Presentation Transcript

  • Welcome to the Marketing of the FUTURE Web marketing and online business interaction basics Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com www.flickr.com/photos/torley/3770617564
  • “Fred” 428,519,032 Channel Views
  • Cell phone anthropology
  • A whole new world www.flickr.com/photos/trilogicom/4033784093
  • What we’ll talk about...
    • Tapping into Human Motivation
    • Web marketing fundamentals
    • Storytelling tools on the Web
    Building a future on the Web - one site + network at a time Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/23373808@N07/3988177683/
  • Whales are really cool www.flickr.com/photos/hermida/1172559258
  • Winter vacation anyone? www.flickr.com/photos/marvenic/3376635617
  • 3 Motivations of Humans www.flickr.com/photos/60533638@N00/2279220049/ www.flickr.com/photos/21314760@N00/935756569/
  • Ideological Material Social Why do you do what you do? www.flickr.com/photos/barackobamadotcom/3008253269/in/set-72157608716313371/ www.flickr.com/photos/14816925@N00/19845761/
  • 10 Web marketing fundamentals
    • Headline
    • Make your service the Hero
    • “ Call to action”
    • Branding consistency
    • Make it easy to contact you
  • 10 Web marketing fundamentals
    • Appropriate imagery / color
    • Optimize your content
    • Testimonials!
    • Interact intelligently
    • Privacy is key
  • Your online tools www.flickr.com/photos/limonada/543042006
  • Unique + stand out from crowd Experiment until they get it right Listen, respond and connect Social Media Rock Star-dom?
  • All about... Blogs
    • Mac naming contest (7500 entries)
    • Mac’s birthday card contests
    • Elephant adoption packets (thousands sold and increased awareness)
    Mac the baby elephant (2006 - 2008) Celebrating the life of Mac, the baby elephant www.houstonzooblog.com
  • Embeddable pics and videos 1000’s of personal Stories http://www.houstonzoo.org/herpesvirusresearch/ Research Fund Drive Helping a Community heal after a tragic loss www.houstonzoo.com/mac http://www.youtube.com/user/houstonzoo Elephant endotheliotropic herpesvirus (EEHV)
  • 300 million Facebook-ers 307 million Americans
  • It IS personal (but you keep control) Avoiding someone? BLOCK THEM!
  • Pages are powerful on Facebook! www.facebook.com/pages/Houston-Zoo-Inc/15008187525# Strong fan following Visual announcements Fan photos
  • Facilitate offline networking 53 ‘yes’ 194 ‘maybe’ 888 members 521 photos
  • Facebook Causes - Social Fundraising http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook!
  • All about... Twitter
  • http://www.youtube.com/watch?v=ddO9idmax0o Micro-Blogging with Twitter ( www.twitter.com )
  • Twitter includes others in ongoing dialogue Houston Children’s Museum on Twitter: www.twitter.com/cmhouston
  • www.threadbanger.com/post/12723 How can you play with your audience? www.squarespace.com/iphone / www.flickr.com/photos/cybertoad/3211981392/ www.twitter.com/houstonzoo
  • www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...
  • Playing with Rich Media www.flickr.com/photos/thomashawk/288335335/
  • Chronicle it all with video United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul
  • NPOs share their challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
  • Tap into the Collective creativity! http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoophotooftheweek/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/houstonzoo/
  • http://www.flickr.com/photos/jfchenier/76721307/ (keep track of the Story)
  • Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com IceRocket: www.icerocket.com
  • www.google.com/alerts Email updates for your company name and keywords www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Due diligence on your Story Listening and Engaging: Tracking Tools
  • Addictive and essential Google Reader: www.google.com/reader
  • Marketing FROM THE FUTURE!!! (tie it all in to the Mother Ship) (tie it all in to the Mother Ship)
  • Let’s digest ALLL this brain candy!
    • Find the tools that work for you
    • Master the art of listening
    • Discover your audience’s motivation
    Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie www.flickr.com/photos/49503124519@N01/2191110642/
  • Ed Schipul // CEO Schipul - The Web Marketing Company [email_address] (281) 497.6567, ext. 500Personal Brand page: www.schipul.com/esch ipul Blog: www.eschipul. com Twitter: www.twitter.com/e schipul Slidesh are: www.slideshare.net/es chipul