Starting and profitably growing
a technology business
Ed Schipul
Schipul - The Web Marketing Company
www.schipul.com

Goal of business?
To make a profit

Who we are
• Schipul (www.schipul.com
• Tendenci (www.tendenci.com)

Let’s talk Economics

Crossing the Chasm
Geoffrey Moore
Image thanks to: http://www.i-dialogue.com/blogs/

Value equivalency
http://www.mckinsey.com/ideas/books/priceadvantage/index.asp

3 rules of being a
billionaire
1. Sell at profit
2. Recurring revenue model
3. Love what you do
http://www.flickr.com/photos/loritingey/350043329/

READ!!!
http://www.flickr.com/photos/santos/27538777/

4 phases of Web biz

1. Web design
Commissioned Chapels

2. SEO
• Traffic matters
• Links are currency
• Content is king

3. Web marketing
Is direct marketing

4. Social Media
• Your network matters
• Your reputation matters
• Your participation matters

Life is...
• “Life is Difficult” - The Road Less Travelled

Excuses
• “Any Excuse, No Matter How Valid, is Still an
Excuse” - The 7 Habits of Highly Effective
People, Covey

Easy Success
• No such thing.
• Just work smarter AND harder.

To re-cap
• The goal of business is to make a profit
• How to become a billionaire
• 4 phases of Web development

Thank you!
Ed Schipul, CEO
Schipul - The Web Marketing Company
www.schipul.com
www.brandtobedetermined.com
v. (281) 497.6567