Refresh Bryan-College Station Profitable Business Growth by Eschipul

Starting and proﬁtably growing a technology business Ed Schipul Schipul - The Web Marketing Company www.schipul.com

Goal of business? To make a proﬁt

Who we are • Schipul (www.schipul.com • Tendenci (www.tendenci.com)

Let’s talk Economics

Crossing the Chasm Geoffrey Moore Image thanks to: http://www.i-dialogue.com/blogs/

Value equivalency http://www.mckinsey.com/ideas/books/priceadvantage/index.asp

3 rules of being a billionaire 1. Sell at proﬁt 2. Recurring revenue model 3. Love what you do http://www.ﬂickr.com/photos/loritingey/350043329/

READ!!! http://www.ﬂickr.com/photos/santos/27538777/

4 phases of Web biz

1. Web design Commissioned Chapels

2. SEO • Trafﬁc matters • Links are currency • Content is king

3. Web marketing Is direct marketing

4. Social Media • Your network matters • Your reputation matters • Your participation matters

Life is... • “Life is Difﬁcult” - The Road Less Travelled

Excuses • “Any Excuse, No Matter How Valid, is Still an Excuse” - The 7 Habits of Highly Effective People, Covey

Easy Success • No such thing. • Just work smarter AND harder.

To re-cap • The goal of business is to make a proﬁt • How to become a billionaire • 4 phases of Web development

Thank you! Ed Schipul, CEO Schipul - The Web Marketing Company www.schipul.com www.brandtobedetermined.com v. (281) 497.6567

by Ed Schipul on Oct 26, 2007

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