PRSA T3PR Conference in NYC June 2010

www.ﬂickr.com/photos/stuseeger/203488228 Welcome to the Personal Brand Era Opportunities and trials in the tech industry on leveraging Personal Brands Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com Tuesday, June 15, 2010

Meet Hannagan Photos thanks to: www.time.com Tuesday, June 15, 2010

“The Hannagan Method” www.ﬂickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/ Tuesday, June 15, 2010

Roosters + Explosions www.ﬂickr.com/photos/abcdz2000/4443413327 Tuesday, June 15, 2010

Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.ﬂickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul Tuesday, June 15, 2010

Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753 Tuesday, June 15, 2010

The Personal Brand environment www.ﬂickr.com/photos/14516334@N00/658457636/ Tuesday, June 15, 2010

Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!) Tuesday, June 15, 2010

Information Overload source: “Living Systems” Tuesday, June 15, 2010

More than just a person Hi, I’m happykatie Tuesday, June 15, 2010

The Big Idea: www.ﬂickr.com/photos/joshuacraig/3075437046 Personal Brands are Proﬁtable for Your Business Tuesday, June 15, 2010

27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact Tuesday, June 15, 2010

3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Tuesday, June 15, 2010

The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/ Tuesday, June 15, 2010

Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era Tuesday, June 15, 2010

What makes a Story? 1. Message 4. Plot So my point is... 2. Conﬂict 3. Characters Tuesday, June 15, 2010

Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.ﬂickr.com/photos/51035655711@N01/23278242/ Tuesday, June 15, 2010

Businesses can help Personal Brands Tuesday, June 15, 2010

Recruit internally for Personal Brands www.schipul.com/personalbrands Tuesday, June 15, 2010

Ford Fiesta connects with external Personal Brands www.ﬁestamovement2.com/hou/team-proﬁle/team-houston Tuesday, June 15, 2010

Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Proﬁts www.ﬂickr.com/photos/lord-jim/3571566833 Tuesday, June 15, 2010

Create Social Objects www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753 Tuesday, June 15, 2010

Social Objects @gapingvoid Tuesday, June 15, 2010

#marfa Who is telling and sharing your Story - RIGHT NOW? www.marfashadows.com Tuesday, June 15, 2010

Maximize connections, create beautiful archives to share www.facebook.com Tuesday, June 15, 2010

Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theﬂip.com Tuesday, June 15, 2010

#chevygwl Connect community with an ‘experience’ + they’ll talk www.greatwolﬂodge.com Tuesday, June 15, 2010

Twitter keeps everyone in the know Ben Gillin www.twetches.com Tuesday, June 15, 2010

1. Research 2. Strategic Planning 3. Implementation 4. Evaluation www.flickr.com/photos/lord-jim/3575274990 Tuesday, June 15, 2010

Strategy Above All www.flickr.com/photos/pilax/38289753 Tuesday, June 15, 2010

1. Research www.ﬂickr.com/photos/lord-jim/3575271834 Tuesday, June 15, 2010

Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of deﬁned terms and names Tuesday, June 15, 2010

2. Strategic Planning www.ﬂickr.com/photos/lord-jim/3571575685 Tuesday, June 15, 2010

“What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries Tuesday, June 15, 2010

3. Implementation www.ﬂickr.com/photos/lord-jim/3574474673 Tuesday, June 15, 2010

This isn’t new... Tuesday, June 15, 2010

4. Evaluation www.ﬂickr.com/photos/lord-jim/3574452593 Tuesday, June 15, 2010

The Brand Development Cycle Tuesday, June 15, 2010

Analytics tools exist - but you decide success www.google.com/analytics + www.scoutlabs.com Tuesday, June 15, 2010

Let’s talk about threats... Tuesday, June 15, 2010

Who are your rock stars? Tuesday, June 15, 2010

Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Proﬁtable 3.Create Social Objects 4.TELL them how to talk about YOU www.ﬂickr.com/photos/ladymixy-uk/3649349353 Tuesday, June 15, 2010

A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul Tuesday, June 15, 2010

Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.ﬂickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul Tuesday, June 15, 2010

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PRSA T3PR Conference in NYC June 2010

by Ed Schipul on Jun 15, 2010

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PRSA T3PR Conference in NYC June 2010 — Presentation Transcript