PRSA T3PR Conference in NYC June 2010

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The Personal Brand Era presentation for T3PR by Ed Schipul

The Personal Brand Era presentation for T3PR by Ed Schipul

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  • 1. www.flickr.com/photos/stuseeger/203488228 Welcome to the Personal Brand Era Opportunities and trials in the tech industry on leveraging Personal Brands Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com Tuesday, June 15, 2010
  • 2. Meet Hannagan Photos thanks to: www.time.com Tuesday, June 15, 2010
  • 3. “The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/ Tuesday, June 15, 2010
  • 4. Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327 Tuesday, June 15, 2010
  • 5. Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul Tuesday, June 15, 2010
  • 6. Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753 Tuesday, June 15, 2010
  • 7. The Personal Brand environment www.flickr.com/photos/14516334@N00/658457636/ Tuesday, June 15, 2010
  • 8. Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!) Tuesday, June 15, 2010
  • 9. Information Overload source: “Living Systems” Tuesday, June 15, 2010
  • 10. More than just a person Hi, I’m happykatie Tuesday, June 15, 2010
  • 11. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business Tuesday, June 15, 2010
  • 12. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact Tuesday, June 15, 2010
  • 13. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Tuesday, June 15, 2010
  • 14. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/ Tuesday, June 15, 2010
  • 15. Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era Tuesday, June 15, 2010
  • 16. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Tuesday, June 15, 2010
  • 17. Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/ Tuesday, June 15, 2010
  • 18. Businesses can help Personal Brands Tuesday, June 15, 2010
  • 19. Recruit internally for Personal Brands www.schipul.com/personalbrands Tuesday, June 15, 2010
  • 20. Ford Fiesta connects with external Personal Brands www.fiestamovement2.com/hou/team-profile/team-houston Tuesday, June 15, 2010
  • 21. Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833 Tuesday, June 15, 2010
  • 22. Create Social Objects www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753 Tuesday, June 15, 2010
  • 23. Social Objects @gapingvoid Tuesday, June 15, 2010
  • 24. #marfa Who is telling and sharing your Story - RIGHT NOW? www.marfashadows.com Tuesday, June 15, 2010
  • 25. Maximize connections, create beautiful archives to share www.facebook.com Tuesday, June 15, 2010
  • 26. Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com Tuesday, June 15, 2010
  • 27. #chevygwl Connect community with an ‘experience’ + they’ll talk www.greatwolflodge.com Tuesday, June 15, 2010
  • 28. Twitter keeps everyone in the know Ben Gillin www.twetches.com Tuesday, June 15, 2010
  • 29. 1. Research 2. Strategic Planning 3. Implementation 4. Evaluation www.flickr.com/photos/lord-jim/3575274990 Tuesday, June 15, 2010
  • 30. Strategy Above All www.flickr.com/photos/pilax/38289753 Tuesday, June 15, 2010
  • 31. 1. Research www.flickr.com/photos/lord-jim/3575271834 Tuesday, June 15, 2010
  • 32. Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Tuesday, June 15, 2010
  • 33. 2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685 Tuesday, June 15, 2010
  • 34. “What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries Tuesday, June 15, 2010
  • 35. 3. Implementation www.flickr.com/photos/lord-jim/3574474673 Tuesday, June 15, 2010
  • 36. This isn’t new... Tuesday, June 15, 2010
  • 37. 4. Evaluation www.flickr.com/photos/lord-jim/3574452593 Tuesday, June 15, 2010
  • 38. The Brand Development Cycle Tuesday, June 15, 2010
  • 39. Analytics tools exist - but you decide success www.google.com/analytics + www.scoutlabs.com Tuesday, June 15, 2010
  • 40. Let’s talk about threats... Tuesday, June 15, 2010
  • 41. Who are your rock stars? Tuesday, June 15, 2010
  • 42. Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353 Tuesday, June 15, 2010
  • 43. A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul Tuesday, June 15, 2010
  • 44. Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul Tuesday, June 15, 2010