0
www.flickr.com/photos/thomashawk/4463089717




Internet Famous in the Personal Brand Era
Opportunities to grow your name, ...
Meet Hannagan




                                       Photos thanks to: www.time.com
Wednesday, June 16, 2010
“The Hannagan Method”




                             www.flickr.com/photos/bratha/3212438828
                            ...
Roosters +
                                               Explosions




 www.flickr.com/photos/abcdz2000/4443413327
Wednes...
Let’s talk about...
                                                  ★ The Personal Brand Era

                          ...
Welcome to the Personal Brand Era




                            www.flickr.com/photos/pilax/38289753
Wednesday, June 16,...
Hey, I’m famous.



                           www.flickr.com/photos/16339684@N00/2432540066/
                            ...
CELEBRITY




Wednesday, June 16, 2010
The Personal Brand environment




www.flickr.com/photos/14516334@N00/658457636/

Wednesday, June 16, 2010
Asynchronous
                           Faulty, Redundant
                            Communication
                      ...
Information Overload




                           source: “Living Systems”
Wednesday, June 16, 2010
More than just a person



                                  Hi, I’m happykatie




Wednesday, June 16, 2010
The Big Idea:




                                www.flickr.com/photos/joshuacraig/3075437046


     Personal Brands are P...
27 on Twitter
                                    14,065 followers




                                    27 on Facebook
...
3,635 page views / 6 months from employee site referrals

                                     $1 / click PPC advertising
...
The ROI of Social Media

    Gary Vaynerchuk found:

    $15,000 in direct mail = 200 new
    customers

    $7,500 Billbo...
Elements of
                           The Personal Brand Era
          1. Story
          2. Creation
          3. Curati...
What makes a Story?
                            1. Message               4. Plot


                              So my poi...
Let’s talk about YOU

        Tell people how to talk
               about you.
                           (or they won’t)...
Businesses can help Personal
                            Brands
Wednesday, June 16, 2010
Recruit internally for Personal Brands
www.schipul.com/personalbrands

Wednesday, June 16, 2010
Big Idea:
                               Twitter/Facebook
                               + Personal Brands
               ...
Create Social Objects




                                              www.flickr.com/photos/pilax/38289753
             ...
Social Objects




                                            @gapingvoid
Wednesday, June 16, 2010
#marfa


Who is telling and sharing your Story - RIGHT NOW?
www.marfashadows.com

Wednesday, June 16, 2010
Maximize connections, create beautiful archives to share
www.facebook.com

Wednesday, June 16, 2010
Video is a big, big, big deal - NO EXCUSES
www.apple.com/ipad // www.theflip.com


Wednesday, June 16, 2010
#chevygwl


Connect community with an ‘experience’ + they’ll talk
www.greatwolflodge.com

Wednesday, June 16, 2010
Twitter keeps everyone in the know

                     Ben Gillin
                  www.twetches.com




Wednesday, June...
1. Research
                           2. Strategic Planning
                           3. Implementation
                ...
Strategy Above All




                                            www.flickr.com/photos/pilax/38289753
Wednesday, June 16...
1. Research




                                         www.flickr.com/photos/lord-jim/3575271834

Wednesday, June 16, 2010
Are you a good listener?
                                                             www.technorati.com
                 ...
2. Strategic Planning




 www.flickr.com/photos/lord-jim/3571575685

Wednesday, June 16, 2010
“What’s your Brand? If you
                     can’t answer that question
                   about your own Brand in 2 or...
3. Implementation




 www.flickr.com/photos/lord-jim/3574474673
Wednesday, June 16, 2010
This isn’t new...




Wednesday, June 16, 2010
4. Evaluation




 www.flickr.com/photos/lord-jim/3574452593
Wednesday, June 16, 2010
The Brand Development Cycle


Wednesday, June 16, 2010
Analytics tools exist - but you decide success
www.google.com/analytics + www.scoutlabs.com


Wednesday, June 16, 2010
Let’s talk about threats...
Wednesday, June 16, 2010
Who are your rock stars?




Wednesday, June 16, 2010
Big Idea Review
             1.Human/Asynch = Better
             2.Personal Brands are Profitable
             3.Create So...
A quick review...

   • Facilitate Personal Brands

   • Create Social Objects

   • Think & Execute Strategy




You are ...
Ed Schipul
                           Email: eschipul@schipul.com
                           Blog: www.eschipul.com
      ...
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PRSA Sunshine District - June 2010

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My talk for PRSA Sunshine District's Annual Conference in Jupiter Florida.

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Transcript of "PRSA Sunshine District - June 2010"

  1. 1. www.flickr.com/photos/thomashawk/4463089717 Internet Famous in the Personal Brand Era Opportunities to grow your name, reach and profitability online Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com Wednesday, June 16, 2010
  2. 2. Meet Hannagan Photos thanks to: www.time.com Wednesday, June 16, 2010
  3. 3. “The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/ Wednesday, June 16, 2010
  4. 4. Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327 Wednesday, June 16, 2010
  5. 5. Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul Wednesday, June 16, 2010
  6. 6. Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
  7. 7. Hey, I’m famous. www.flickr.com/photos/16339684@N00/2432540066/ www.flickr.com/photos/l_s_g/3676036822 www.flickr.com/photos/l_s_g/3707261673 Wednesday, June 16, 2010
  8. 8. CELEBRITY Wednesday, June 16, 2010
  9. 9. The Personal Brand environment www.flickr.com/photos/14516334@N00/658457636/ Wednesday, June 16, 2010
  10. 10. Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!) Wednesday, June 16, 2010
  11. 11. Information Overload source: “Living Systems” Wednesday, June 16, 2010
  12. 12. More than just a person Hi, I’m happykatie Wednesday, June 16, 2010
  13. 13. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business Wednesday, June 16, 2010
  14. 14. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact Wednesday, June 16, 2010
  15. 15. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Wednesday, June 16, 2010
  16. 16. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/ Wednesday, June 16, 2010
  17. 17. Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era Wednesday, June 16, 2010
  18. 18. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Wednesday, June 16, 2010
  19. 19. Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/ Wednesday, June 16, 2010
  20. 20. Businesses can help Personal Brands Wednesday, June 16, 2010
  21. 21. Recruit internally for Personal Brands www.schipul.com/personalbrands Wednesday, June 16, 2010
  22. 22. Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833 Wednesday, June 16, 2010
  23. 23. Create Social Objects www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
  24. 24. Social Objects @gapingvoid Wednesday, June 16, 2010
  25. 25. #marfa Who is telling and sharing your Story - RIGHT NOW? www.marfashadows.com Wednesday, June 16, 2010
  26. 26. Maximize connections, create beautiful archives to share www.facebook.com Wednesday, June 16, 2010
  27. 27. Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com Wednesday, June 16, 2010
  28. 28. #chevygwl Connect community with an ‘experience’ + they’ll talk www.greatwolflodge.com Wednesday, June 16, 2010
  29. 29. Twitter keeps everyone in the know Ben Gillin www.twetches.com Wednesday, June 16, 2010
  30. 30. 1. Research 2. Strategic Planning 3. Implementation 4. Evaluation www.flickr.com/photos/lord-jim/3575274990 Wednesday, June 16, 2010
  31. 31. Strategy Above All www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
  32. 32. 1. Research www.flickr.com/photos/lord-jim/3575271834 Wednesday, June 16, 2010
  33. 33. Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Wednesday, June 16, 2010
  34. 34. 2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685 Wednesday, June 16, 2010
  35. 35. “What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries Wednesday, June 16, 2010
  36. 36. 3. Implementation www.flickr.com/photos/lord-jim/3574474673 Wednesday, June 16, 2010
  37. 37. This isn’t new... Wednesday, June 16, 2010
  38. 38. 4. Evaluation www.flickr.com/photos/lord-jim/3574452593 Wednesday, June 16, 2010
  39. 39. The Brand Development Cycle Wednesday, June 16, 2010
  40. 40. Analytics tools exist - but you decide success www.google.com/analytics + www.scoutlabs.com Wednesday, June 16, 2010
  41. 41. Let’s talk about threats... Wednesday, June 16, 2010
  42. 42. Who are your rock stars? Wednesday, June 16, 2010
  43. 43. Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353 Wednesday, June 16, 2010
  44. 44. A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul Wednesday, June 16, 2010
  45. 45. Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul Wednesday, June 16, 2010
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