PRSA Georgia Personal Brand Era talk by Ed Schipul

www.ﬂickr.com/photos/saturnism/517439237 Welcome to the Personal Brand Era Making connections and impact through individual brands Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com

Information Overload source: “Living Systems”

Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!)

Meet Hannagan Photos thanks to: www.time.com

“The Hannagan Method” www.ﬂickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/

Roosters + Explosions www.ﬂickr.com/photos/abcdz2000/4443413327

Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.ﬂickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul

Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753

More than just a person Hi, I’m happykatie

The Big Idea: www.ﬂickr.com/photos/joshuacraig/3075437046 Personal Brands are Proﬁtable for Your Business

27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact

3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win

The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/

Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era

What makes a Story? 1. Message 4. Plot So my point is... 2. Conﬂict 3. Characters

Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.ﬂickr.com/photos/51035655711@N01/23278242/

Businesses can help Personal Brands

Recruit internally for Personal Brands www.schipul.com/personalbrands

Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Proﬁts www.ﬂickr.com/photos/lord-jim/3571566833

Create Social Objects tip of the hat to @gapingvoid on twitter! www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753

Maximize connections, create beautiful archives to share www.facebook.com

Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theﬂip.com

Twitter keeps everyone in the know Ben Gillin www.twetches.com

Strategy Above All www.flickr.com/photos/pilax/38289753

1. Research 2. Strategic Planning 3. Implementation 4. Evaluation

1. Research www.ﬂickr.com/photos/lord-jim/3575271834

Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of deﬁned terms and names

IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com

2. Strategic Planning www.ﬂickr.com/photos/lord-jim/3571575685

“What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries

3. Implementation www.ﬂickr.com/photos/lord-jim/3574474673

This isn’t new...

Nope, not new at all... www.ﬂickr.com/photos/16462767@N00/3230283861

4. Evaluation www.ﬂickr.com/photos/lord-jim/3574452593

The Brand Development Cycle

Analytics tools exist www.google.com/analytics + www.scoutlabs.com

But YOU analyze what really matters to you

Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Proﬁtable 3.Create Social Objects 4.TELL them how to talk about YOU www.ﬂickr.com/photos/ladymixy-uk/3649349353

A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul

Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.ﬂickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul

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PRSA Georgia Personal Brand Era talk by Ed Schipul

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