• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
PRSA Georgia Personal Brand Era talk by Ed Schipul
 

PRSA Georgia Personal Brand Era talk by Ed Schipul

on

  • 5,285 views

PRSA Georgia Personal Brand Era talk by Ed Schipul. Thursday May 6, 2010

PRSA Georgia Personal Brand Era talk by Ed Schipul. Thursday May 6, 2010

Statistics

Views

Total Views
5,285
Views on SlideShare
2,293
Embed Views
2,992

Actions

Likes
4
Downloads
43
Comments
0

10 Embeds 2,992

http://schipul.com 2537
http://www.schipul.com 377
http://tendenci.com 23
http://eschipul.com 18
http://www.slideshare.net 18
http://translate.googleusercontent.com 11
http://ge.baidu.com 3
https://tendenci.com 2
http://webcache.googleusercontent.com 2
http://www.google.ca 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • <br />
  • http://www.flickr.com/photos/bump/3980940376/sizes/l/ <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • http://www.flickr.com/photos/bump/3980940376/sizes/l/ <br />
  • <br />
  • <br />
  • http://www.flickr.com/photos/19251296@N00/2254667375/ <br /> http://www.flickr.com/photos/32323502@N00/3535655870/ <br /> http://www.flickr.com/photos/84104729@N00/146816707/ <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring <br />
  • Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring <br />
  • <br />
  • <br />
  • http://www.flickr.com/photos/66995057@N00/3913262398/ <br /> http://www.flickr.com/photos/34606192@N00/288022773/ <br /> http://www.flickr.com/photos/41174852@N00/3530816978/ <br /> http://www.flickr.com/photos/88448902@N00/448512720/ <br /> <br /> <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />

PRSA Georgia Personal Brand Era talk by Ed Schipul PRSA Georgia Personal Brand Era talk by Ed Schipul Presentation Transcript

  • www.flickr.com/photos/saturnism/517439237 Welcome to the Personal Brand Era Making connections and impact through individual brands Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  • Information Overload source: “Living Systems”
  • Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!)
  • Meet Hannagan Photos thanks to: www.time.com
  • “The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/
  • Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327
  • Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul
  • Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753
  • More than just a person Hi, I’m happykatie
  • The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business
  • 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
  • 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
  • The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
  • Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era
  • What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  • Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/
  • Businesses can help Personal Brands
  • Recruit internally for Personal Brands www.schipul.com/personalbrands
  • Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833
  • Create Social Objects tip of the hat to @gapingvoid on twitter! www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753
  • Maximize connections, create beautiful archives to share www.facebook.com
  • Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com
  • Twitter keeps everyone in the know Ben Gillin www.twetches.com
  • Strategy Above All www.flickr.com/photos/pilax/38289753
  • 1. Research 2. Strategic Planning 3. Implementation 4. Evaluation
  • 1. Research www.flickr.com/photos/lord-jim/3575271834
  • Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
  • 2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685
  • “What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries
  • 3. Implementation www.flickr.com/photos/lord-jim/3574474673
  • This isn’t new...
  • Nope, not new at all... www.flickr.com/photos/16462767@N00/3230283861
  • 4. Evaluation www.flickr.com/photos/lord-jim/3574452593
  • The Brand Development Cycle
  • Analytics tools exist www.google.com/analytics + www.scoutlabs.com
  • But YOU analyze what really matters to you
  • Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353
  • A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul
  • Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul