PRSA Georgia Personal Brand Era talk by Ed Schipul
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PRSA Georgia Personal Brand Era talk by Ed Schipul

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PRSA Georgia Personal Brand Era talk by Ed Schipul. Thursday May 6, 2010

PRSA Georgia Personal Brand Era talk by Ed Schipul. Thursday May 6, 2010

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Transcript

  • 1. www.flickr.com/photos/saturnism/517439237 Welcome to the Personal Brand Era Making connections and impact through individual brands Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  • 2. Information Overload source: “Living Systems”
  • 3. Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!)
  • 4. Meet Hannagan Photos thanks to: www.time.com
  • 5. “The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/
  • 6. Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327
  • 7. Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul
  • 8. Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753
  • 9. More than just a person Hi, I’m happykatie
  • 10. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business
  • 11. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
  • 12. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
  • 13. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
  • 14. Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era
  • 15. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  • 16. Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/
  • 17. Businesses can help Personal Brands
  • 18. Recruit internally for Personal Brands www.schipul.com/personalbrands
  • 19. Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833
  • 20. Create Social Objects tip of the hat to @gapingvoid on twitter! www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753
  • 21. Maximize connections, create beautiful archives to share www.facebook.com
  • 22. Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com
  • 23. Twitter keeps everyone in the know Ben Gillin www.twetches.com
  • 24. Strategy Above All www.flickr.com/photos/pilax/38289753
  • 25. 1. Research 2. Strategic Planning 3. Implementation 4. Evaluation
  • 26. 1. Research www.flickr.com/photos/lord-jim/3575271834
  • 27. Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • 28. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
  • 29. 2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685
  • 30. “What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries
  • 31. 3. Implementation www.flickr.com/photos/lord-jim/3574474673
  • 32. This isn’t new...
  • 33. Nope, not new at all... www.flickr.com/photos/16462767@N00/3230283861
  • 34. 4. Evaluation www.flickr.com/photos/lord-jim/3574452593
  • 35. The Brand Development Cycle
  • 36. Analytics tools exist www.google.com/analytics + www.scoutlabs.com
  • 37. But YOU analyze what really matters to you
  • 38. Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353
  • 39. A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul
  • 40. Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul