Playing the recession What does
work now? • Pay-Per-Click - works but volume is down - http://adwords.google.com - http://searchmarketing.yahoo.com • Ad networks - psychographic targeting - Adbrite - www.adbrite.com - Federated Media - www.federatedmedia.net • Facebook advertising - too good to be true - www.facebook.com/ads
Playing the recession Social Media
and Real World interaction • Social Media Marketing - Online Public Relations - New WOMM (brand evangelists) • Physical events - face-to-face time www.ﬂickr.com/photos/eschipul/2561315154/ www.carolinecollective.cc
Actionable steps What can I
do? • Build your personal brand • Participate in Social Networks • Stay close to billable work • Be humble (arrogant people suck)
Actionable steps What can my
agency do? • Relationships - build and maintain • Recurring revenue • Retrain, retool and recruit • Get rid of dead weight NOW • Charge for creative
Thanks for being here! Ed
Schipul Blog: www.brandtobedetermined.com Flickr: www.ﬂickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul http://www.ﬂickr.com/photos/deneyterrio/2095590563/
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