Playing the recession - tips for advertisers and the Millennials that work there

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Ed Schipul speaks to the American Advertising Federation of Houston on what they need to know to get through (and grow) during a recession.

Ed Schipul speaks to the American Advertising Federation of Houston on what they need to know to get through (and grow) during a recession.

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  • 1. The business of Online Marketing: What you need to know NOW! Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com
  • 2. What we’ll talk about... •Playing the recession •Middle Management is Clueless about Social Media •Personal Branding http://flickr.com/photos/eschipul/2985119274
  • 3. Playing the recession Traditional advertising is in a coma
  • 4. Playing the recession What does work now? • Pay-Per-Click - works but volume is down - http://adwords.google.com - http://searchmarketing.yahoo.com • Ad networks - psychographic targeting - Adbrite - www.adbrite.com - Federated Media - www.federatedmedia.net • Facebook advertising - too good to be true - www.facebook.com/ads
  • 5. Playing the recession Social Media and Real World interaction • Social Media Marketing - Online Public Relations - New WOMM (brand evangelists) • Physical events - face-to-face time www.flickr.com/photos/eschipul/2561315154/ www.carolinecollective.cc
  • 6. Middle Management is clueless about Social Media
  • 7. + ??????????? ??????????? (Your Millenials don’t get it)
  • 8. Millennials and Middle Management How old are your Millenials? 2002 2003 2004 2006 Freshman Senior Freshman Senior Freshman Senior Freshman Senior 25 today 29 today 24 today 28 today 23 today 27 today 21 today 25 today 21-29 years = In the know 30 years + = CLUELESS
  • 9. Millennials and Middle Management What is the problem here? $$$ ??? $$$
  • 10. Personal Branding Grow your Personal Brands
  • 11. Actionable steps What can I do? • Build your personal brand • Participate in Social Networks • Stay close to billable work • Be humble (arrogant people suck)
  • 12. Actionable steps What can my agency do? • Relationships - build and maintain • Recurring revenue • Retrain, retool and recruit • Get rid of dead weight NOW • Charge for creative
  • 13. Thanks for being here! Ed Schipul Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul http://www.flickr.com/photos/deneyterrio/2095590563/