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Fundraising through the Power of Story:
Leveraging the Web to connect and prosper




Ed Schipul
eschipul@schipul.com
www....
What we’ll talk about...

  • Tell your Story on the Web

  • Fundraising Tools

  • Tapping into Human Motivation




Tyi...
It’s a Conversation with real Human Beings.
STORYTELLING! Make the emotional connection.
“The message is not
about the charity, it’s about
why the messenger cares”
Katya Andersen (Network for Good)
http://www.flickr.com/photos/
35703177@N00/639154590/



                                                                  ...
Tell your Story online
Interact with the world through a Blog
http://havefundogood.blogspot.com
Read others’ Stories and tips/tricks for inspiration
• Beth Kanter: http://beth.typepad.com/


• NetSquared Blog: http://w...
Increased # of donors by 400%

           (not donations, but DONOR NUMBERS)




Promote others and share your knowledge o...
Share your challenges and triumphs through photos
http://flickr.com/photos/camera_rwanda
NPOs can qualify for free account:...
Motivate your Community through video
http://www.youtube.com/user/GreenpeaceVideo
NPOs can participate in special YouTube ...
Online fundraising tools
http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html

 Online Fundraising Tools      ...
Online Fundraising Tools
Facebook Causes - Central point for your NPO
http://apps.facebook.com/causes/beneficiaries/11



 ...
Online Fundraising Tools
Firstgiving - Free online fundraising pages



                            2.5% credit card
     ...
Online Fundraising Tools
Fundraising through your cell phone + Twitter




                    http://www.tweet4good.org/
Tap into the
3 Motivations of Humans
A rubber raft in the middle of the ocean




      http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
Read more: http://www.schipul.com/en/art/?562

Speak to your donor’s motivations

     Material
1.



     Social
2.



  ...
3 Motivations
            Material                              Social                            Ideological
1.   Cash   ...
Cambodia For Kids
 www.cambodia4kids.org




             • Cambodian culture education
             • Fundraising for Cam...
Material Motivation
Cambodia For Kids hooks it up

                                   •Virtual Facebook thank you gifts

 ...
Social Motivation
Props, love Cambodia

                       • Recognition Blog posts
                       • ‘THANKS!!...
Ideological Motivation
Cambodia 4 Kids - the human side

                            •Photo diaries bring faces
          ...
Let’s review...

• Make the connection,
  tell your Story

• Find the tools that work for you

• Discover what motivates
 ...
Quickie Social Media To-Do’s

1. Read blogs + track the conversation
   (find them on www.technorati.com)


2. Set up an RS...
Thanks for participating today!

Ed Schipul


CEO, Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com...
International Rescue
     Committee
       www.theirc.org




                   • Global emergency relief
               ...
Material Motivation
Gift for Good



                           • Shop fair trade and donate
                             ...
Social Motivation
Friend your favorite cause!


                                                               • Strong ou...
Ideological Motivation
The story behind the crisis



                              • SM campaign focus on the
           ...
Online fundraising for nonprofits
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Online fundraising for nonprofits

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Learn how nonprofits can leverage the Web to help grow their communities, increase awareness of their work and raise funds!

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  • Good work! I might add that it is really important to have excellent photos and video. Hire a good photojournalist who can take stills, video (and knows how to catch audio) and write. It can be done. But before you sign a contract with anyone, see their work and have a PLAN to use the materials that the photog brings back to you. The more you prepare, the more impact your story will have. Renee@Rosensteel.com
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Transcript of "Online fundraising for nonprofits"

  1. 1. Fundraising through the Power of Story: Leveraging the Web to connect and prosper Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://flickr.com/photos/eschipul/3058796804/
  2. 2. What we’ll talk about... • Tell your Story on the Web • Fundraising Tools • Tapping into Human Motivation Tying traditional strategy and new tools together
  3. 3. It’s a Conversation with real Human Beings.
  4. 4. STORYTELLING! Make the emotional connection.
  5. 5. “The message is not about the charity, it’s about why the messenger cares” Katya Andersen (Network for Good)
  6. 6. http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ 73645804@N00/440672445/ http://www.flickr.com/photos/94232810@N00/2096337817/
  7. 7. Tell your Story online
  8. 8. Interact with the world through a Blog http://havefundogood.blogspot.com
  9. 9. Read others’ Stories and tips/tricks for inspiration • Beth Kanter: http://beth.typepad.com/ • NetSquared Blog: http://www.netsquared.org/blog • Online Fundraising Blog: http://www.onlinefundraisingblog.com/ • The Fundraising Coach: http://fundraisingcoach.com/ • Just Giving Blog: http://justgiving.wordpress.com/ • Non Profit Tech Blog: http://www.nonprofittechblog.org/ • Read Write Web: http://www.readwriteweb.com/ • Donor Power Blog: http://www.donorpowerblog.com/
  10. 10. Increased # of donors by 400% (not donations, but DONOR NUMBERS) Promote others and share your knowledge on Twitter www.twitter.com/rhinosirf
  11. 11. Share your challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
  12. 12. Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo NPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits
  13. 13. Online fundraising tools
  14. 14. http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html Online Fundraising Tools www.chipin.com Chipin - Fast and easy, trackable online giving
  15. 15. Online Fundraising Tools Facebook Causes - Central point for your NPO http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook!
  16. 16. Online Fundraising Tools Firstgiving - Free online fundraising pages 2.5% credit card processing fee 5% FIrstgiving fee Set up and all else is free
  17. 17. Online Fundraising Tools Fundraising through your cell phone + Twitter http://www.tweet4good.org/
  18. 18. Tap into the 3 Motivations of Humans
  19. 19. A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
  20. 20. Read more: http://www.schipul.com/en/art/?562 Speak to your donor’s motivations Material 1. Social 2. Ideological 3. http://www.flickr.com/photos/thegreentrilby/93788893/ http://www.flickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se
  21. 21. 3 Motivations Material Social Ideological 1. Cash 1. Networking 1. Belief in a cause 2. Discounts 2. Socialization 2. Long-term political goal 3. Volunteers get free admission 3. Identity 3. Religious / spiritual 4. Linkbacks to your site 4. Certification / validation 4. Self-actualization 5. Promotion* 5. Professional / Development 5. Art 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion http://www.schipul.com/en/art/?562
  22. 22. Cambodia For Kids www.cambodia4kids.org • Cambodian culture education • Fundraising for Cambodian families • Technology training • Cambodian Social Media community support
  23. 23. Material Motivation Cambodia For Kids hooks it up •Virtual Facebook thank you gifts •Reciprocating online donations •UGC contest, winner gets $$ for fave charity www.changingthepresent.com
  24. 24. Social Motivation Props, love Cambodia • Recognition Blog posts • ‘THANKS!!’ Tweets • Congratulatory screenshots on Flickr • Donor avatar posts on SM networks = Sharing the love!! (in public)
  25. 25. Ideological Motivation Cambodia 4 Kids - the human side •Photo diaries bring faces and real human impact to campaigns •Emotional power of Story resonates on C4K blog and other SM Blog: http://beth.typepad.com/cambodia4kidsorg Pics: www.flickr.com/photos/cambodia4kids
  26. 26. Let’s review... • Make the connection, tell your Story • Find the tools that work for you • Discover what motivates your donor base • Say THANK YOU!! http://flickr.com/photos/eschipul/3058796642
  27. 27. Quickie Social Media To-Do’s 1. Read blogs + track the conversation (find them on www.technorati.com) 2. Set up an RSS Feed Reader (www.google.com/reader) 3. Join Facebook (www.facebook.com) 4. Join Flickr (www.flickr.com) 5. Track the buzz about you (www.google.com/alerts)
  28. 28. Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Find my slides on Slideshare: www.slideshare.net/eschipul
  29. 29. International Rescue Committee www.theirc.org • Global emergency relief • Refugee relocation • Human rights activism • Global/regional news
  30. 30. Material Motivation Gift for Good • Shop fair trade and donate to IRC • Support fair trade, local producers • Outreach to mainstream shopping Blogs and networks http://www.theirc.org/help/shop.html http://www.shopintuition.com/ http://www.rescuetea.org
  31. 31. Social Motivation Friend your favorite cause! • Strong outreach to large social networks • Many badging opportunities to http://www.flickr.com/photos/theirc display issues of concern • Send e-cards to friends http://www.myspace.com/theirc http://www.youtube.com/user/theirc http://ecards.theirc.org/ecards/ http://blog.theirc.org/
  32. 32. Ideological Motivation The story behind the crisis • SM campaign focus on the Human Story (not just a news blurb) • Appeal to globally minded - change now means political stability later • US policy discussed frequently - action items included
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