Online fundraising for nonprofits

Online fundraising for nonprofits - Presentation Transcript

Fundraising through the Power of Story: Leveraging the Web to connect and prosper Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://ﬂickr.com/photos/eschipul/3058796804/

What we’ll talk about... • Tell your Story on the Web • Fundraising Tools • Tapping into Human Motivation Tying traditional strategy and new tools together

It’s a Conversation with real Human Beings.

STORYTELLING! Make the emotional connection.

“The message is not about the charity, it’s about why the messenger cares” Katya Andersen (Network for Good)

http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ 73645804@N00/440672445/ http://www.flickr.com/photos/94232810@N00/2096337817/

Tell your Story online

Interact with the world through a Blog http://havefundogood.blogspot.com

Read others’ Stories and tips/tricks for inspiration • Beth Kanter: http://beth.typepad.com/ • NetSquared Blog: http://www.netsquared.org/blog • Online Fundraising Blog: http://www.onlinefundraisingblog.com/ • The Fundraising Coach: http://fundraisingcoach.com/ • Just Giving Blog: http://justgiving.wordpress.com/ • Non Proﬁt Tech Blog: http://www.nonproﬁttechblog.org/ • Read Write Web: http://www.readwriteweb.com/ • Donor Power Blog: http://www.donorpowerblog.com/

Increased # of donors by 400% (not donations, but DONOR NUMBERS) Promote others and share your knowledge on Twitter www.twitter.com/rhinosirf

Share your challenges and triumphs through photos http://ﬂickr.com/photos/camera_rwanda NPOs can qualify for free account: www.ﬂickr.com/good

Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo NPOs can participate in special YouTube programs: http://www.youtube.com/nonproﬁts

Online fundraising tools

http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html Online Fundraising Tools www.chipin.com Chipin - Fast and easy, trackable online giving

Online Fundraising Tools Facebook Causes - Central point for your NPO http://apps.facebook.com/causes/beneﬁciaries/11 Track your top recruiters Feature on your Proﬁle page Chipin on Facebook!

Online Fundraising Tools Firstgiving - Free online fundraising pages 2.5% credit card processing fee 5% FIrstgiving fee Set up and all else is free

Online Fundraising Tools Fundraising through your cell phone + Twitter http://www.tweet4good.org/

Tap into the 3 Motivations of Humans

A rubber raft in the middle of the ocean http://www.ﬂickr.com/photos/greenpeace_esperanza/sets/72157594522171737/

Read more: http://www.schipul.com/en/art/?562 Speak to your donor’s motivations Material 1. Social 2. Ideological 3. http://www.ﬂickr.com/photos/thegreentrilby/93788893/ http://www.ﬂickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se

3 Motivations Material Social Ideological 1. Cash 1. Networking 1. Belief in a cause 2. Discounts 2. Socialization 2. Long-term political goal 3. Volunteers get free admission 3. Identity 3. Religious / spiritual 4. Linkbacks to your site 4. Certiﬁcation / validation 4. Self-actualization 5. Promotion* 5. Professional / Development 5. Art 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion http://www.schipul.com/en/art/?562

Cambodia For Kids www.cambodia4kids.org • Cambodian culture education • Fundraising for Cambodian families • Technology training • Cambodian Social Media community support

Material Motivation Cambodia For Kids hooks it up •Virtual Facebook thank you gifts •Reciprocating online donations •UGC contest, winner gets $$ for fave charity www.changingthepresent.com

Social Motivation Props, love Cambodia • Recognition Blog posts • ‘THANKS!!’ Tweets • Congratulatory screenshots on Flickr • Donor avatar posts on SM networks = Sharing the love!! (in public)

Ideological Motivation Cambodia 4 Kids - the human side •Photo diaries bring faces and real human impact to campaigns •Emotional power of Story resonates on C4K blog and other SM Blog: http://beth.typepad.com/cambodia4kidsorg Pics: www.ﬂickr.com/photos/cambodia4kids

Let’s review... • Make the connection, tell your Story • Find the tools that work for you • Discover what motivates your donor base • Say THANK YOU!! http://ﬂickr.com/photos/eschipul/3058796642

Quickie Social Media To-Do’s 1. Read blogs + track the conversation (ﬁnd them on www.technorati.com) 2. Set up an RSS Feed Reader (www.google.com/reader) 3. Join Facebook (www.facebook.com) 4. Join Flickr (www.ﬂickr.com) 5. Track the buzz about you (www.google.com/alerts)

Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 Blog: www.brandtobedetermined.com Flickr: www.ﬂickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Find my slides on Slideshare: www.slideshare.net/eschipul

International Rescue Committee www.theirc.org • Global emergency relief • Refugee relocation • Human rights activism • Global/regional news

Material Motivation Gift for Good • Shop fair trade and donate to IRC • Support fair trade, local producers • Outreach to mainstream shopping Blogs and networks http://www.theirc.org/help/shop.html http://www.shopintuition.com/ http://www.rescuetea.org

Social Motivation Friend your favorite cause! • Strong outreach to large social networks • Many badging opportunities to http://www.ﬂickr.com/photos/theirc display issues of concern • Send e-cards to friends http://www.myspace.com/theirc http://www.youtube.com/user/theirc http://ecards.theirc.org/ecards/ http://blog.theirc.org/

Ideological Motivation The story behind the crisis • SM campaign focus on the Human Story (not just a news blurb) • Appeal to globally minded - change now means political stability later • US policy discussed frequently - action items included