Intro to Social Media and Personal Brands by Ed Schipul
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Intro to Social Media and Personal Brands by Ed Schipul






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Intro to Social Media and Personal Brands by Ed Schipul Intro to Social Media and Personal Brands by Ed Schipul Presentation Transcript

  • Intro to Social Media for Business Connecting, communicating and growing on the Social Web Ed Schipul | Schipul - The Web Marketing Company |
  • Listen, respond Social and connect Media Experiment until Rock they get it right Star-dom? Unique + stand out from crowd
  • Some things we will look into today... • Storytelling tools on the Web • The art of listening • Personal Brands are here! The business case for Social Media and online networking Find this presentation:
  • What’s your Story? 35703177@N00/639154590/ 21922583@N02/2430939057/ 73645804@N00/440672445/
  • 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  • Who is your audience? ???????????? ???????????? ? ????????????
  • Take care of your people. Marketing success Community love
  • Your online tools
  • 5 Tips for your Web site or Blog • Keep it simple • Calls to action • Provide value + stay fresh • Make yourself easy to contact
  • All about... Blogs
  • Embeddable pics and videos Research Fund Drive 1000’s of personal Stories Information + Community - in good times + bad times
  • Tony Chachere’s Blog - fun, friendly and informative
  • Anatomy of a Blog post
  • Some great Blogging tool options:
  • 400 million + Facebook-ers 307 million Americans
  • Avoiding someone? BLOCK THEM!
  • Why pages rock...
  • Page Power in Facebook
  • fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
  • The Facebook Marketing Bible:
  • All about... Twitter
  • Why should I care? Frank Eliason - @comcastcares • Simple question: “Can I help?” • Take it offline when needed • Turned around Comcast’s reputation for service and support •“We didn’t have a choice”
  • Twitter includes others in ongoing dialogue
  • Hootsuite is awesome!
  • How can you play with your audience? /
  • Use free tools to track the Twitter buzz...
  • All about... LinkedIn
  • LinkedIn connects professionals Main:
  • Business opportunities on LinkedIn Start a group to connect your Community Ask and answer questions Create a poll
  • Start loving... Rich Media
  • United Way: Zappos: Schipul:
  • Buy a Flip camera (seriously)
  • Flickr: Sharing Stories and generating buzz
  • Tracking the Buzz
  • Listening and Engaging: Tracking Tools Due diligence on your Story www, Powerful Social Media search engine watches for your terms and updates you Email updates for your company name and keywords Yahoo! alerts you of any occurrences of defined terms and names
  • Listening and Engaging: Tracking Tools What is an Alert? (
  • Addictive and essential Google Reader:
  • Personal Brands!
  • More than just a person Hi, I’m happykatie
  • The Big Idea: Personal Brands are Profitable for Your Business
  • 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
  • 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising A tangible Win-Win
  • The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers
  • Businesses can help Personal Brands
  • Recruit internally for Personal Brands
  • The Brand Development Cycle
  • Let’s put it all together now • Find the tools that work for you • Make it easy to talk to/about you • Nourish your Personal Brands Find your advocates and make them heroes Find this presentation:
  • Ed Schipul Email: Blog: Flickr: Twitter: Slideshare: