Intro to Social Media and Personal Brands by Ed Schipul

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Intro to Social Media and Personal Brands by Ed Schipul

  1. 1. www.flickr.com/photos/haniamir/4177587720 Intro to Social Media for Business Connecting, communicating and growing on the Social Web Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  2. 2. Listen, respond Social and connect Media Experiment until Rock they get it right Star-dom? Unique + stand out from crowd
  3. 3. Some things we will look into today... • Storytelling tools on the Web • The art of listening • Personal Brands are here! www.flickr.com/photos/marcelgermain/3840003650 The business case for Social Media and online networking Find this presentation: www.slideshare.net/eschipul
  4. 4. What’s your Story? http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ http://www.flickr.com/photos/94232810@N00/2096337817/ 73645804@N00/440672445/
  5. 5. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  6. 6. Who is your audience? ???????????? ???????????? ? ????????????
  7. 7. Take care of your people. Marketing success Community love
  8. 8. www.flickr.com/photos/limonada/543042006 Your online tools
  9. 9. 5 Tips for your Web site or Blog • Keep it simple • Calls to action • Provide value + stay fresh • Make yourself easy to contact
  10. 10. All about... Blogs
  11. 11. Embeddable pics and videos http://www.youtube.com/user/houstonzoo Research Fund Drive 1000’s of personal Stories Information + Community - in good times + bad times www.houstonzoo.com/mac http://www.houstonzoo.org/herpesvirusresearch/
  12. 12. Tony Chachere’s Blog - fun, friendly and informative http://blog.tonychacheres.com
  13. 13. Anatomy of a Blog post
  14. 14. Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com
  15. 15. 400 million + Facebook-ers 307 million Americans www.flickr.com/photos/lynt/139770624
  16. 16. Avoiding someone? BLOCK THEM!
  17. 17. www.facebook.com/schipul Why pages rock...
  18. 18. Page Power in Facebook
  19. 19. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
  20. 20. The Facebook Marketing Bible: www.insidefacebook.com
  21. 21. All about... Twitter
  22. 22. Why should I care? Frank Eliason - @comcastcares • Simple question: “Can I help?” • Take it offline when needed • Turned around Comcast’s reputation for service and support •“We didn’t have a choice” http://web-strategist.com/blog/2008/10/30/why-does-comcast-care-about-twitter-video/
  23. 23. www.twitter.com/SouthwestAir Twitter includes others in ongoing dialogue
  24. 24. Hootsuite is awesome! www.hootsuite.com
  25. 25. How can you play with your audience? www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/
  26. 26. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...
  27. 27. All about... LinkedIn
  28. 28. LinkedIn connects professionals Main: www.linkedin.com
  29. 29. Business opportunities on LinkedIn Start a group to connect your Community Ask and answer questions Create a poll
  30. 30. Start loving... Rich Media
  31. 31. United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul
  32. 32. Buy a Flip camera (seriously) http://www.theflip.com/
  33. 33. Flickr: Sharing Stories and generating buzz www.flickr.com/groups/ifest/
  34. 34. Tracking the Buzz http://www.flickr.com/photos/10639367@N00/1945366222/
  35. 35. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  36. 36. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
  37. 37. Addictive and essential Google Reader: www.google.com/reader
  38. 38. Personal Brands! www.flickr.com/photos/zarajay/459002147
  39. 39. More than just a person Hi, I’m happykatie
  40. 40. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business
  41. 41. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
  42. 42. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
  43. 43. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
  44. 44. Businesses can help Personal Brands
  45. 45. Recruit internally for Personal Brands www.schipul.com/personalbrands
  46. 46. The Brand Development Cycle
  47. 47. Let’s put it all together now • Find the tools that work for you • Make it easy to talk to/about you • Nourish your Personal Brands www.flickr.com/photos/arslan/504800183 Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
  48. 48. Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul
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