“If you were to start an organization
today, would it look like it does now?”
#ISAE2014
Open Source Software for Associations and Non Profits
WE JUST WANT TO

CHANGE THE WORLD

AS WE KNOW IT.

AND WE WILL.
@esch...
GRATUITOUS CUTENESS
HONEST QUESTION NEXT.
Or would you tell the story differently?
#ISAE2014#ISAE2014
Crowdsourcing	
  Content	
  For	
  Your	
  Members	
  
Ed	
  Schipul	
  |@eschipul	
  |	
  @tendenci	
 ...
@twitter handle #talk
WE	
  JUST	
  WANT	
  TO

CHANGE	
  THE	
  WORLD

AS	
  WE	
  KNOW	
  IT.

AND	
  WE	
  WILL.
#ISAE2014
7
CONTENT	
  MEANS	
  ENGAGEMENT	
  
1. Fresh	
  Contents	
  Drives	
  Interest	
  
2. An	
  Image	
  is	
  Wort...
CONTENT TRENDS
Tablet Stats
MOBILE OPTIONS
Separate Site/Pages Responsive Designvs.
m.ymcahouston.org cmhouston.org
Mobile Stats
#ISAE2014#ISAE2014
12
A	
  Picture	
  is	
  Worth	
  A	
  Thousand	
  Words
Trend:
MAKE

THEM

THE

HERO!
13
#ISAE2014#ISAE2014
Examples
14
15
google.com/trends
#ISAE2014#ISAE2014
!
Resources	
  for	
  making	
  infographics:	
  
•http://bit.ly/infographictips	
  
•http://bit.ly/inf...
#ISAE2014#ISAE2014
17
#ISAE2014#ISAE2014
“Make	
  everything	
  as	
  
simple	
  as	
  possible,	
  	
  
but	
  not	
  simpler”	
  
-­‐Albert	
 ...
#ISAE2014#ISAE2014
19
#ISAE2014#ISAE2014
People	
  (all	
  ages)	
  already	
  making	
  their	
  own	
  content
20
SOME OF IT IS CUTE!
#ISAE2014#ISAE2014
Internet	
  and	
  social	
  network	
  usage	
  is	
  growing	
  
exponentially
22
Upwards	
  trends	
...
#ISAE2014#ISAE2014
Enable	
  Members	
  to	
  Contribute	
  
on	
  THEIR	
  Terms.
23
NYT Survey: 68% of people said they
“Share to give people a better
sense of who they are and
what they care about.”
HELP THEM PLAY
BECAUSE PLAY IS FUN!
#ISAE2014#ISAE2014
27
Have	
  A	
  Content	
  Calendar
–Johnny Appleseed
“Type a quote here.”
28
#ISAE2014#ISAE2014
29
Put	
  Someone	
  In	
  Charge	
  
1.Decide	
  requirements	
  
2.Assign	
  roles	
  
3.Optimizes	
 ...
@eschipul handle #ISAE
B U T M I N D S E T D O E S N ’ T C H A N G E
AC T U A L F O R M E R E M P LO Y E E G I T H U B CO ...
#ISAE2014#ISAE2014
Red	
  Cross	
  Rogue	
  Tweet
31
#ISAE2014#ISAE2014
32
Retaining	
  Contributors
#ISAE2014#ISAE2014
33
Accountability	
  
1.Goals	
  
2.Deadlines	
  
3.Follow	
  Up
Think Shareable
•Top 10 Ways to...
•Hot Topics/In the News
•Infographics
•How to/FAQs
•Tag People
•Local Content
•Revisit/...
• “YouTube for
Presentations”
• Share webinars, public
speaking, documents
• Embed YouTube videos
• Business-Oriented
cont...
• Lifestyle
• Curated Content - 80% are
repins
• Inspiration/Aspiration
• Demographic: College
Educated Women
• 12% of web users
• Demographics:
• Age 18 - 29
• Even Men/Women
• College-Educated
• Now with video!
#ISAE2014#ISAE2014
Simplification	
  =	
  Automation
38
http://jimmyzimmerman.com/wp-content/uploads/flywheel.swf
#ISAE2014
UNPREDICTABLE? YES
#ISAE2014
40
In	
  Summary	
  
1. Fresh	
  Contents	
  Drive	
  Traffic	
  
2. An	
  Image	
  is	
  Worth	
  a	
  Thousand...
#ISAE2014#ISAE2014
41
!
Ed Schipul

Blog: eschipul.com 

Flickr: www.flickr.com/eschipul 

Twitter: www.twitter.com/eschipul 

Slideshare: www.s...
Upcoming SlideShare
Loading in...5
×

Indiana Society of Association Executives Keynote July 23, 2014

441

Published on

http://www.isae.org/2014-convention/speakers-sessions/afternoon-keynote/

Crowd Sourcing Information From Your Members
Wednesday, July 23 – 1:15pm-2:15pm

By tapping into the wisdom of your membership through crowdsourcing, you could have access to an almost unlimited supply of ideas for getting your association’s message across on your website. Not only that, but crowdsourcing could enable you to disseminate your messages to a larger number of current and potential members. Members who are involved in content have more ownership and are more likely to share that content with their own networks.

Ed Schipul will take the audience through the fundamentals of how to use crowdsourcing to give a boost to their organization’s website content. He’ll give practical tips on:

-How to recruit and maintain guest contributors, bloggers and photographers
-The best ways to collect stories from members and turn them into content
-How to use your people on video to tell your story (i.e. volunteers, board)
-Using social media to collect ideas/stories
-Maintaining an editorial calendar and accountability

Throughout the presentation, Schipul will provide plenty of real-word examples of how crowdsourcing works to use the wisdom of your membership to disseminate your message.

The audience will learn:

-How leveraging content from members, or “crowdsourcing,” can make their job easier.
-How crowdsourcing encourages members to share their association’s message.
-Best practices for recruiting and maintaining guest contributors, bloggers and photographers.
-Best practices for collecting stories from members and turning them into content.
-Best practices for featuring their members on video to tell your association’s story.
-How to use social media to collect ideas and stories.
-How to maintain an editorial calendar and accountability.

Keynote Presenter: Ed Schipul, CEO of Tendenci

Published in: Government & Nonprofit
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
441
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Indiana Society of Association Executives Keynote July 23, 2014

  1. 1. “If you were to start an organization today, would it look like it does now?” #ISAE2014
  2. 2. Open Source Software for Associations and Non Profits WE JUST WANT TO
 CHANGE THE WORLD
 AS WE KNOW IT.
 AND WE WILL. @eschipul at #isae
  3. 3. GRATUITOUS CUTENESS HONEST QUESTION NEXT.
  4. 4. Or would you tell the story differently?
  5. 5. #ISAE2014#ISAE2014 Crowdsourcing  Content  For  Your  Members   Ed  Schipul  |@eschipul  |  @tendenci   ! ISAE  2014  |  #ISAE2014   5 #ISAE2014
  6. 6. @twitter handle #talk WE  JUST  WANT  TO
 CHANGE  THE  WORLD
 AS  WE  KNOW  IT.
 AND  WE  WILL.
  7. 7. #ISAE2014 7 CONTENT  MEANS  ENGAGEMENT   1. Fresh  Contents  Drives  Interest   2. An  Image  is  Worth  a  Thousand  Words   3. Make  it  Simple  for  your  Members  to   Contribute   4. Delegate  -­‐  Roles  and  Schedules   #ISAE2014
  8. 8. CONTENT TRENDS
  9. 9. Tablet Stats
  10. 10. MOBILE OPTIONS Separate Site/Pages Responsive Designvs. m.ymcahouston.org cmhouston.org
  11. 11. Mobile Stats
  12. 12. #ISAE2014#ISAE2014 12 A  Picture  is  Worth  A  Thousand  Words
  13. 13. Trend: MAKE
 THEM
 THE
 HERO! 13
  14. 14. #ISAE2014#ISAE2014 Examples 14
  15. 15. 15 google.com/trends
  16. 16. #ISAE2014#ISAE2014 ! Resources  for  making  infographics:   •http://bit.ly/infographictips   •http://bit.ly/infographictips2   •madewithover.com 16
  17. 17. #ISAE2014#ISAE2014 17
  18. 18. #ISAE2014#ISAE2014 “Make  everything  as   simple  as  possible,     but  not  simpler”   -­‐Albert  Einstein 18
  19. 19. #ISAE2014#ISAE2014 19
  20. 20. #ISAE2014#ISAE2014 People  (all  ages)  already  making  their  own  content 20
  21. 21. SOME OF IT IS CUTE!
  22. 22. #ISAE2014#ISAE2014 Internet  and  social  network  usage  is  growing   exponentially 22 Upwards  trends  in  Internet  usage Upwards  trends  in  social  network  usage
  23. 23. #ISAE2014#ISAE2014 Enable  Members  to  Contribute   on  THEIR  Terms. 23
  24. 24. NYT Survey: 68% of people said they “Share to give people a better sense of who they are and what they care about.”
  25. 25. HELP THEM PLAY
  26. 26. BECAUSE PLAY IS FUN!
  27. 27. #ISAE2014#ISAE2014 27 Have  A  Content  Calendar
  28. 28. –Johnny Appleseed “Type a quote here.” 28
  29. 29. #ISAE2014#ISAE2014 29 Put  Someone  In  Charge   1.Decide  requirements   2.Assign  roles   3.Optimizes  and  streamlines  content  creation   4.Puts  someone  in  place  in  times  of  crisis
  30. 30. @eschipul handle #ISAE B U T M I N D S E T D O E S N ’ T C H A N G E AC T U A L F O R M E R E M P LO Y E E G I T H U B CO M M U N I T Y PA R T I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA R T U R E TAKEAWAY
 Just because
 you believe in
 Open Culture
 doesn’t mean
 your members
 believe in it.
  31. 31. #ISAE2014#ISAE2014 Red  Cross  Rogue  Tweet 31
  32. 32. #ISAE2014#ISAE2014 32 Retaining  Contributors
  33. 33. #ISAE2014#ISAE2014 33 Accountability   1.Goals   2.Deadlines   3.Follow  Up
  34. 34. Think Shareable •Top 10 Ways to... •Hot Topics/In the News •Infographics •How to/FAQs •Tag People •Local Content •Revisit/Update Popular Content
  35. 35. • “YouTube for Presentations” • Share webinars, public speaking, documents • Embed YouTube videos • Business-Oriented content
  36. 36. • Lifestyle • Curated Content - 80% are repins • Inspiration/Aspiration • Demographic: College Educated Women
  37. 37. • 12% of web users • Demographics: • Age 18 - 29 • Even Men/Women • College-Educated • Now with video!
  38. 38. #ISAE2014#ISAE2014 Simplification  =  Automation 38 http://jimmyzimmerman.com/wp-content/uploads/flywheel.swf #ISAE2014
  39. 39. UNPREDICTABLE? YES
  40. 40. #ISAE2014 40 In  Summary   1. Fresh  Contents  Drive  Traffic   2. An  Image  is  Worth  a  Thousand  Words   3. Make  it  Simple  for  your  Members  to   Contribute   4. Define  Permissions  and  Roles #ISAE2014
  41. 41. #ISAE2014#ISAE2014 41
  42. 42. ! Ed Schipul
 Blog: eschipul.com 
 Flickr: www.flickr.com/eschipul 
 Twitter: www.twitter.com/eschipul 
 Slideshare: www.slideshare.net/eschipul42 WE JUST WANT TO
 CHANGE THE WORLD
 AS WE KNOW IT.
 AND WE WILL.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×