IABC Social Media 101+ - Embracing the Rock Star Communicator Toolset

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Social Media 101+ Embracing the Rock Star Communicator’s Toolset Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.ﬂickr.com/photos/restlessglobetrotter/2132076796/
What we’ll talk about... • Tools of the Social Media world • Social Media in action • 4 Pillars of Social Media success http://www.ﬂickr.com/photos/jkgroove/116773990/ • 3 Motivations of People Growing Community through online Communication
Traditional (old) Media
Social (new) Media
Feel overwhelmed? (me too) http://www.ﬂickr.com/photos/rmx/312837476/

+ Ed Schipul, 2 years ago