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How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
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How the Mobile Web Will Change Communications - IABC Conference 2012

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Advertising has gone mobile, and these mobile channels are relatively inexpensive and can bring big returns. This presentation reviews the latest online marketing tools that consumers will …

Advertising has gone mobile, and these mobile channels are relatively inexpensive and can bring big returns. This presentation reviews the latest online marketing tools that consumers will increasingly access on the go. The session offers insights into the specific marketing applications of Foursquare, Gowalla, Yelp and TripAdvisor.

You will learn:

• How to effectively target consumers via their mobile phones.

• The specific uses of different marketing applications.

• How to tie all of your marketing efforts together for greater impact.

Published in: Technology, Sports
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  • Photo taken on my iPhone\n
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  • 50,000 years ago was “The Great Leap Forward”\nThe point at which homo sapiens began to demonstrate culture, creativity, & symbolic thought\nThis Leap was most likely the result of the development of language\n
  • Mobile devices have enabled another great leap in Communication\n
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  • We have externalized evolution.\nYou wake up and you expect your arms will work and your eyes will open. These are simply parts of your body that have evolved.\nTechnology, particularly MOBILE technology, falls into the category of “expected to work” for Digital Natives.\nThere are NO maps in CARS!\n
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  • It’s all about Communication - phones have changed the way we communicate to each other - here are a few examples how\n
  • There have been some detriments to language based on mobile communication\nThe site Damnyouautocorrect.com showcases hilarious (and usually inappropriate) situations where autocorrect has incorrectly substituted a word in your sentence\n
  • Mobile phones rely on shorter - to the point communication\n
  • But this isn’t new\n
  • TELEGRAM\nYou have to tell them how to talk about you - now more than ever\n
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  • http://www.flickr.com/photos/bump/3980940376/sizes/l/ \n
  • Let’s look into some insights on how we use our phones in 2012\n
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  • Example of a specific behavior change due to mobile devices - The Dinner Table\nAdults think it’s rude to text at the table, so kids stop eating dinner with the family\nNote on subtext: Kids think it’s rude to call without texting, many don’t set up their voicemail on purpose\n
  • Another Example: Steganography - parents demand access, kids hide in plain site with music lyrics\nLink: http://www.zephoria.org/thoughts/archives/2010/08/23/social-steganography-learning-to-hide-in-plain-sight.html\n
  • Section 2 Heading: The Importance of Photos & Video\nJulia Alison / CNN iReporters / Orange Show Gala Attendees\n
  • Section 2 Heading: The Importance of Photos & Video\nJulia Alison / CNN iReporters / Orange Show Gala Attendees\n
  • Section 2 Heading: The Importance of Photos & Video\n
  • Social objects are the reason two people are talking to each other.\nhttp://gapingvoid.com/so/\nThe Social Object, in a nutshell, is the rea­son two peo­ple are tal­king to each other, as oppo­sed to tal­king to some­body else. Human beings are social ani­mals. We like to socia­lize. But if you think about it, there needs to be a rea­son for it to hap­pen in the first place. That rea­son, that “node” in the social net­work, is what we call the Social Object.\n
  • Instagram is a social photo sharing app that allows you to add cool filters to your photos and easily share them with your friends\nAs of April it had 35 million users, it was bought by Facebook for over $900 Million\n
  • Instagram is a social photo sharing app that allows you to add cool filters to your photos and easily share them with your friends\nAs of April it had 35 million users, it was bought by Facebook for over $900 Million\n
  • because of mobile a “bad picture” in real time is more valuable than a “good picture” later i.e. at my good friend’s recent wedding - I put down my DSLR to take a crappy Instagram picture to share in real time on Twitter because I wanted to share it in realtime\n
  • Section 3: Location Based Apps\nLet’s talk about some specific location based apps that are changing the way we communicate\n
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  • On my trip to Spain in December 2010, Trip Advisor recommended Sobrino de Botin, the Oldest Restaurant in the world\nThis is a photo of their signature dish - roast suckling pig\n
  • 40% of mobile search has local intent\nGoogle shows Google Places mixed in with pages in the search engine results\nTake advantage by claiming & optimizing your Google Places listing\nNew update - reviews feed from Google+\n
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  • Section 4 Heading: Asychronous Play\nMobile devices have introduced the idea of asynchronous play - where I am playing a game “with you” on my time\n
  • One of the most popular apps across iPhone and Android - Words with Friends is a Scrabble like game - you can play with up to 20 friends at once using a phone or tablet app, or online through Facebook\n
  • Pictionary type game from OMGPop - users earn points for more colors & better words\n20 million downloads in the first five weeks (as of March 12)\n12.2 million users connect with Facebook Connect (more than any other game, March 19)\nBought by Zynga for $200 million (March 21)\n
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  • Transcript

    • 1. UP NEXTHow the Mobile Web willChange CommunicationsEd Schipul | www.schipul.com | @eschipul
    • 2. Connecting People
    • 3. 50,000 Years Ago
    • 4. Personal Anthropology
    • 5. Along Comes the Smart Phone
    • 6. Externalized Evolution
    • 7. LET’S TALK...• How 2 Talk (Tell Them How)• Photography/Video• Location-based apps• Asynchronous Play www.flickr.com/photos/10659687@N03/2522221074/
    • 8. Changes in Communication http://www.flickr.com/photos/juditk/4638497438
    • 9. Damn You Auto-Correct!
    • 10. Get to the Point: How to Communicate
    • 11. Meet Hannagan Photos thanks to: www.time.com
    • 12. Flash: Julius Fleischman justdropped dead on a polo field here.Don’t forget Miami Beach dateline.
    • 13. “The Hannagan Method”19382012 www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/
    • 14. April 30, 2012
    • 15. Roosters + Explosionswww.flickr.com/photos/abcdz2000/4443413327
    • 16. flickr.com/photos/8903928@N05 MOBILE YOU: 2012
    • 17. www.flickr.com/photos/sshb/4087836286 www.flickr.com/photos/gimar/5222418518 WE ARE ON THE GO
    • 18. http://www.flickr.com/photos/chrism70/1363581821 MORE CHANNELS, LESS ATTENTION
    • 19. A NEWKIND OFPHONETIME
    • 20. www.flickr.com/photos/gimar/5222418518The Dinner Table
    • 21. SteganographyCarmen breaks up with her boyfriend. Posts: ‘Always Look on the Bright Side of Life’Mom: “you seem happy!”Friends: “OMG, what’s wrong?” - danah boyd, phd http://www.flickr.com/photos/eschipul/7096786049/Source: http://www.zephoria.org/thoughts/archives/2010/08/23/social-steganography-learning-to-hide-in-plain-sight.html
    • 22. WE LIKE OURSELVES
    • 23. CHICAGO KNOWS IT
    • 24. PICS OR IT DIDN’T HAPPEN
    • 25. Photos = Social Objects Social objects are the reason two people are talking to each other. You’re either creating them or you’re not. And if you’re not, you will fail, end of story. http://gapingvoid.com/so/
    • 26. INSTAGRAM
    • 27. INSTAGRAM CHICAGO
    • 28. Timing vs. QualityRealtime = Win
    • 29. http://www.flickr.com/photos/33917831@N00/114430223/http://www.flickr.com/photos/95572727@N00/219537913/ http://www.flickr.com/photos/36521955290@N01/827264/ LOCATION LOCATION LOCATION BASED APPS
    • 30. Insiderpages Yelp CitysearchREVIEWS = SOCIAL! ! ! ! ! ! ! ! ! ! CURRENCY
    • 31. YELP.COM = POWERFUL! ! ! ! ! ! ! ! ! ! STUFF!
    • 32. TRIPADVISOR www.tripadvisor.com• Plan and book your vacation• Read/Write reviews of hotels, restaurants, etc.
    • 33. Sobrino de Botin
    • 34. GOOGLE PLACESgoogle.com/places • Determines where you location shows up in local search results • Claim & optimize your listing
    • 35. KLIK Mobile Facial Recognition in Real Time
    • 36. FOURSQUARE www.foursquare.com • Giant market share • Offers analytics to learn about your customers better • Gaming element (badges) makes it FUN! • Great for large conferences and events too
    • 37. flickr.com/photos/stignygaard/7220404362/ ASYNCHRONOUS PLAY
    • 38. WORDSWITHFRIENDS
    • 39. DRAWSOMETHING20 MillionDownloads inFive Weeks
    • 40. EXPERIENCES
    • 41. WHAT WE TALKED ABOUT• The Great Leap Forward - Again• How 2 Talk (Tell Them How)• Photography/Video• Location-based apps• Asynchronous Play www.flickr.com/photos/10659687@N03/2522221074/
    • 42. Ed SchipulEmail: eschipul@schipul.comBlog: www.eschipul.comFlickr: www.flickr.com/eschipulTwitter: www.twitter.com/eschipulSlideshare: www.slideshare.net/eschipul

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