Open Source Software for Associations and Non Profits
WE JUST WANT TO

CHANGE THE WORLD

AS WE KNOW IT.

AND WE WILL.
@esch...
–Johnny Appleseed
“Type a quote here.”
A Vegas Story Believe it or Not
That Started in Houston as Schipul
PROPRIETARY TO OS: 

GIVING AWAY 6 MILLION 

IS HARD

!
!Ed Schipul | www.tendenci.com | @eschipul
TWITTER

@eschipul

@te...
1. Marketing OR Software - Pick One
2. Serve the client. Fire employees who don’t.
3. Few “Proprietary Thinkers” will Conv...
– A P R I L K Y L E
“If you were to start the company
today, would it look like it does
now?”
WEB MARKETING IN THE VALLEY?
A P R I L K Y L E
SCHIPULCON 2011
dries buytaert matt mullenweg
M A R K E T I N G V S . S O F T WA R E 

!
( P I C K O N E . N O T B O T H )
@eschipul #V2VOpenSource
GROW YOUR REACH
32 on Twitter
50,000+ followers
32 on Facebook
40,000+ friends
BUT WHY? WHAT ARE YOU REACHING FOR?
2011 DRUPAL RAP VIDEO ROI
• 4 hours film time (x 10 employees)
• 10 hours script / post production
• 5 hours music
•Pro eq...
@eschipul #V2VOpenSource
K N O W T H Y S E L F
K N O W T H Y M A R K E T
H I N T: L I K E I T
O R N O T, 

D E S I G N H A S
B E E N 

T E M P L AT...
Custom built /open
source
Less than 10% will use
a proprietary product.
What Associations & Non Profits Want
Open Source So...
M I N D S E T A N D C U LT U R E
@twitter handle #talk
M I N D S E T D O E S N ’ T C H A N G E ( S O R RY )
A C T U A L F O R M E R E M P L O Y E E G I T H...
T E C H N O L O G Y D O E S C H A N G E
“If you were to start the company today, 

HOW IS IT DIFFERENT?”
YES, SOME WILL LEAVE
BUT SOME WON’T
IF YOU CHANGE
1. Marketing OR Software - Pick One
2. Serve the client. Fire employees who don’t.
3. Few “Proprietary Thinkers” will Conv...
"
Ed Schipul

Site: tendenci.com 

Blog: eschipul.com

Flickr: www.flickr.com/eschipul 

Twitter: @eschipul and @twitter

...
Giving away 6 million is harder than you think - SXSW V2V Presentation
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Giving away 6 million is harder than you think - SXSW V2V Presentation

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SXSW V2V Presentation in Las Vegas 2014
http://schedule.sxswv2v.com/events/event_V2VP29570

After 15 years running a successful business, Ed Schipul released the source code for his proprietary software, Tendenci, to the world. Foreseeing the impact the cloud, mobile, and GIS, Ed knew he had to change his business model or become irrelevant. Open source was the path to future sustainability and innovation.
There were however, seemingly insurmountable challenges. Tendenci 5, the first open source CMS platform for nonprofit organizations, had to be completely rewritten from .Net, ASP and SQL to Python, Django and PostgreSQL. From Github to cloud software, he had to choose all the tools to put in place to support his rewritten product and new architecture.

See more at: http://schedule.sxswv2v.com/events/event_V2VP29570#sthash.SM08HnZT.dpuf

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Giving away 6 million is harder than you think - SXSW V2V Presentation

  1. 1. Open Source Software for Associations and Non Profits WE JUST WANT TO
 CHANGE THE WORLD
 AS WE KNOW IT.
 AND WE WILL. @eschipul at #SXSWV2V
  2. 2. –Johnny Appleseed “Type a quote here.” A Vegas Story Believe it or Not
  3. 3. That Started in Houston as Schipul
  4. 4. PROPRIETARY TO OS: GIVING AWAY 6 MILLION IS HARD ! !Ed Schipul | www.tendenci.com | @eschipul TWITTER
 @eschipul
 @tendenci
  5. 5. 1. Marketing OR Software - Pick One 2. Serve the client. Fire employees who don’t. 3. Few “Proprietary Thinkers” will Convert 4. Technology Changes - Death or Salvation AREAS OF MY EXPERTISE oto Credit: flickr.com/photos/duncanh1/9047426263/
  6. 6. – A P R I L K Y L E “If you were to start the company today, would it look like it does now?”
  7. 7. WEB MARKETING IN THE VALLEY? A P R I L K Y L E
  8. 8. SCHIPULCON 2011 dries buytaert matt mullenweg
  9. 9. M A R K E T I N G V S . S O F T WA R E 
 ! ( P I C K O N E . N O T B O T H )
  10. 10. @eschipul #V2VOpenSource
  11. 11. GROW YOUR REACH 32 on Twitter 50,000+ followers 32 on Facebook 40,000+ friends BUT WHY? WHAT ARE YOU REACHING FOR?
  12. 12. 2011 DRUPAL RAP VIDEO ROI • 4 hours film time (x 10 employees) • 10 hours script / post production • 5 hours music •Pro equipment with pro director • 5,000 plays • 38,318 loads / 1,787 finishes • 35 likes / 3 comments • Embedded on 100 websites A HUGE SUCCESS. BUT NOT OUR SOFTWARE?
  13. 13. @eschipul #V2VOpenSource
  14. 14. K N O W T H Y S E L F K N O W T H Y M A R K E T H I N T: L I K E I T O R N O T, 
 D E S I G N H A S B E E N T E M P L AT I Z E D 
 ( S O R RY. )
  15. 15. Custom built /open source Less than 10% will use a proprietary product. What Associations & Non Profits Want Open Source Software for Associations and Non Profits
  16. 16. M I N D S E T A N D C U LT U R E
  17. 17. @twitter handle #talk M I N D S E T D O E S N ’ T C H A N G E ( S O R RY ) A C T U A L F O R M E R E M P L O Y E E G I T H U B C O M M U N I T Y PA RT I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA RT U R E TAKEAWAY
 Just because
 you believe in
 Open Culture
 doesn’t mean
 your employees
 believe in it.
  18. 18. T E C H N O L O G Y D O E S C H A N G E
  19. 19. “If you were to start the company today, 
 HOW IS IT DIFFERENT?”
  20. 20. YES, SOME WILL LEAVE
  21. 21. BUT SOME WON’T
  22. 22. IF YOU CHANGE
  23. 23. 1. Marketing OR Software - Pick One 2. Serve the client. Fire employees who don’t. 3. Few “Proprietary Thinkers” will Convert 4. Technology Changes - Death or Salvation AREAS OF MY EXPERTISE
  24. 24. " Ed Schipul
 Site: tendenci.com 
 Blog: eschipul.com
 Flickr: www.flickr.com/eschipul 
 Twitter: @eschipul and @twitter
 Slideshare: www.slideshare.net/eschipul WE JUST WANT TO
 CHANGE THE WORLD
 AS WE KNOW IT.
 AND WE WILL.
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