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14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events
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14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events

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Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing …

Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events – including content messaging, timing, location and translating analytics into action to increase donations!

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  • 1. Online Fundraising Strategies to Take Advantage of Your Donor Events #14NTCPattern Ed Schipul @eschipul Tendenci The Open Source CMS for NPOs
  • 2. LET’S TALK... 1. Fundraising Strategies 2. Analytics Trends 3. Data Patterns 4. Translating Data into Action for Results Photo Credit: flickr.com/photos/duncanh1/9047426263/
  • 3. 2. FUNDRAISING
  • 4. 2. ANALYTICS TRENDS
  • 5. REAL TIME DATA
  • 6. SOCIAL VALUE TRACKING
  • 7. Avs.B A/B Testing with Google Analytics Content Experiments
  • 8. Social Media Tracking Tools Tip: Add + on the end of any bit.ly URL to see stats
  • 9. Heat Map Tools with CrazyEgg.com
  • 10. 1. DATA PATTERNS
  • 11. COLOR KEY
  • 12. THE POWER OF PHOTOS
  • 13. Trend: VISUAL VISUAL VISUAL
  • 14. EVENT LEAD UP
  • 15. Tablet Stats
  • 16. MOBILE OPTIONS Separate Site/Pages vs. Responsive Design m.ymcahouston.org cmhouston.org
  • 17. WHAT ABOUT MOBILE APPS? • Consider the Use Case • Remember: Apps are Device-Specific
  • 18. Mobile Stats
  • 19. Usage Stats
  • 20. WHY? Photo Credit: flickr.com/photos/fdctsevilla/3968090665
  • 21. Infographics google.com/trends
  • 22. TOOLS FOR VISUAL CONTENT madewithover.com Resources for making infographics: http://bit.ly/infographictips http://bit.ly/infographictips2
  • 23. QUESTIONS? ED SCHIPUL CEO @eschipul slideshare.net/tendenci blog.tendenci.com @tendenci
  • 24. What did you think? ! ! ! ! ! ! Evaluate this session! Or, search by session title at www.nten.org/ntc/eval When you evaluate a session, you will be entered to win a prize!