Ft. Smith Ad Fed Social Media By Eschipul

Blogs, Podcasts and Wikis and Advertising Trends in Online Communication and How to Connect Ed Schipul Schipul - The Web Marketing Company www.schipul.com

Why do you care? A Balanced Approach (web < 40%)

Let’s talk about: ‣ Humans use tools (recruit good humans) ‣ Case studies (learn from others!) ‣ How to approach the conversation

Web responds like direct marketing

Image vs Direct • Image Marketing • Small impressions / lots of ‘em • Direct Marketing • Conversion focused / predisposed only

Humans in the machine www.twittervision.com www.secondlife.com http://www.ﬂickr.com/photos/matthewsaunders/370027897/

Stay smart and connected

User-generated content Distributed authoring means: ‣ USERS manage content ‣ YOU relinquishing control ‣ We ALL join the conversation

Wiki’s - The Concept

The Blogosphere: 70 million strong http://www.sifry.com/alerts/archives/000493.html

MSM vs. Blogs 1. Engadget 2. BoingBoing 3. Gizmodo 4. TechCrunch 5. Hufﬁngton Post http://www.sifry.com/alerts/archives/000493.html

Welcome to the Blogosphere ‣ Interactive ‣ Conversational ‣ Cost-effective ‣ Powerful connectors

Types of Blogs Personal Blog www.cybertoad.us/blog

Types of Blogs Video Blog (Vlog) www.podtech.net/scobleshow

Types of Blogs Corporate Blog http://www.boeing.com/commercial/777family/200LR/ﬂight_test/index.html

Blogging is fast and easy Title Category Content

Search the Blogosphere Technorati www.technorati.com

Social networks www.jheer.org/vizster

Social Networking (not just for kids) www.myspace.com www.linkedin.com www.facebook.com

Social Networking - Straight from the horse’s mouth Facebook Groups

Social Networking - Online photo communities Flickr www.ﬂickr.com

Social Networking - Video magic Video killed the radio star www.youtube.com video.google.com

Social Networking - Video to communicate and make a difference Gallaudet Newsletter http://www.youtube.com/watch?v=GjgNY4bppE8

LonelyGirl15 - ARG http://www.youtube.com/watch?v=FcTtD50GcxY

Podcasts • www.podcast.net/ • podcasts.yahoo.com • www.podcastalley.com/ • www.apple.com/itunes/podcasts/ • Recommended for Communicators and PR People • For Immediate Release Podcast • Across the Sound Podcast (Jaffe) • The Advertising Show Podcast (disclaimer - client) • Adam Curry

Podcast Tools ‣ Computer ‣ Microphone ‣ Headphones ‣ Sound mixer (optional)

Podcast tools Audio recording software 2 free pieces of software: 1. Audacity - http://audacity.sourceforge.net/ Record, import and edit 2. LAME mp3 encoder - Save in mp3 format http://www-users.york.ac.uk/~raa110/audacity/lame.html

BREATH • How can we keep up???

RSS Really Simple Syndication

Feed Readers www.bloglines.com

So who is using these technologies?

Chevy Tahoe ads keep things transparent ‘Create Your Own Chevy Tahoe Ads’ gave consumers the voice to love or hate the brand. Negative and positive ads stayed online, side-by-side. Watch an ad: http://www.youtube.com/watch?v=SD6c- C0Z5r4&search=chevy%20tahoe

Not your typical car commercial

Nikon gets it! Nikon sends out cameras and uses pics in ad campaign. Check out the user-generated gallery on Flickr using ‘nikonstunninggallery’ tag: (http://www.ﬂickr.com/photos/tags/nikonstunninggallery/)

Distributed Authoring Only in Houston: Power to the people! Fascinating fresh content The public speaks / Blogs www.onlyinhouston.org

Entering the Conversation

What does the Blogosphere say about your industry? Google Trends search: http://www.google.com/trends Technorati search: www.technorati.com

Should you create a Blog? Probably not

Do you need a Blog to participate? Nope! But you should: • Read Blogs • Comment on them • Mention them in MSM

Making Blogger contact • Do your homework - ﬁnd and read them! • Comment • Be generous - links, knowledge and access • Keep it real

What agencies can do Read more: http://www.schipul.com/en/art/?542 1. Consulting 2. Training 3. Recruiting 4. Promotion

To re-cap: 1. Converse directly with your publics 2. Learn from the mistakes of others 3. Join in, be smart

Naked Conversations There’s funny ethos in them there parts • Don’t talk down • Keep it real • Link love!

Thank you! Ed Schipul, CEO Schipul - The Web Marketing Company www.schipul.com www.brandtobedetermined.com v. (281) 497.6567

http://www.brandtobedetermined.com	19
http://www.pureheartstudios.com	5
http://www.schipul.com	3
http://www.typepad.com	1
file://	1

Ft. Smith Ad Fed Social Media By Eschipul

by Ed Schipul on Oct 19, 2007

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 29

Statistics

Ft. Smith Ad Fed Social Media By Eschipul — Presentation Transcript