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Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
Ed OTC Marketing Seminar 2008
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Ed OTC Marketing Seminar 2008

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Offshore Technology Conference

Offshore Technology Conference

Published in: Business, Technology
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  • 1. Harnessing the Power of Social Media To boost your OTC 2008 presence To boost your OTC 2008 presence <ul><li>Ed Schipul </li></ul><ul><li>[email_address] </li></ul><ul><li>www.schipul.com // www.brandtobedetermined.com </li></ul><ul><li>Presented to: OTC Event Marketing Seminar 2008 </li></ul><ul><li>February 21, 2008 </li></ul>
  • 2. What we’ll talk about <ul><li>What is Social Media? </li></ul><ul><li>Tools of the Web 2.0 trade </li></ul><ul><li>Leveraging online networks </li></ul>Beyond the hype and into the opportunity
  • 3. Traditional Media =
  • 4. Social Media =
  • 5. Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/
  • 6. Social Media is a conversation with real people
  • 7. Participating in the Dialogue
  • 8. National BioDiesel Conference Blog http://blog.biodieselconference.org
  • 9. <ul><li>Interactive </li></ul><ul><li>Conversational </li></ul><ul><li>Cost-effective </li></ul><ul><li>Powerful connectors </li></ul>Welcome to the Blogosphere Social Media Tools Easy as:
  • 10. Track the Blogosphere buzz Google Trends search: www.google.com/trends Technorati search: www.technorati.com
  • 11. Podcasts - Your audience (literally) listens <ul><li>Pass out iPods with pre-loaded company information or training </li></ul><ul><li>Interview key company or industry players at OTC to share on your site </li></ul>http://www.flickr.com/photos/ollyhart/123420044/
  • 12. Online video -New or re-purposed it impacts Promotional video material: http://www.youtube.com/watch?v=b8lXRyreFhY OTC updates and info: http://www.youtube.com/watch?v=6G4ce2a7n-g
  • 13. Create a dedicated OTC 2008 ‘channel’ www.brightcove.com
  • 14. Beyond pretty pictures - Share your unique imagery www.flickr.com
  • 15. Leverage Online Networks for OTC 2008
  • 16. Facebook - Not just for college students <ul><li>General company promotion (fan pages) </li></ul><ul><li>Event coordination </li></ul><ul><li>Collect all online content and share with employees and prospects </li></ul>www.facebook.com
  • 17. Twitter - ‘What are you doing right now?’ Photo thanks to: http://www.flickr.com/photos/wcouch/1938605197/ www.twitter.com
  • 18. Slideshare - Easily accessible knowledge sharing www.slideshare.net
  • 19. Let’s Review <ul><li>Social Media is a conversation </li></ul><ul><li>Many free technologies to promote and define your brand </li></ul><ul><li>Social networks bring Virtual and Real World together </li></ul>
  • 20. Thanks for participating today! <ul><li>Ed Schipul </li></ul><ul><li>CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 </li></ul><ul><li>Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul </li></ul><ul><li>Find my slides on Slideshare: www.slideshare.net/eschipul </li></ul>http://www.flickr.com/photos/deneyterrio/2095590563/

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