• Save
Ed OTC Marketing Seminar 2008
Upcoming SlideShare
Loading in...5
×
 

Ed OTC Marketing Seminar 2008

on

  • 2,728 views

Offshore Technology Conference

Offshore Technology Conference

Statistics

Views

Total Views
2,728
Views on SlideShare
2,720
Embed Views
8

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 8

http://www.slideshare.net 6
http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Ed OTC Marketing Seminar 2008 Ed OTC Marketing Seminar 2008 Presentation Transcript

  • Harnessing the Power of Social Media To boost your OTC 2008 presence To boost your OTC 2008 presence
    • Ed Schipul
    • [email_address]
    • www.schipul.com // www.brandtobedetermined.com
    • Presented to: OTC Event Marketing Seminar 2008
    • February 21, 2008
  • What we’ll talk about
    • What is Social Media?
    • Tools of the Web 2.0 trade
    • Leveraging online networks
    Beyond the hype and into the opportunity
  • Traditional Media =
  • Social Media =
  • Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/
  • Social Media is a conversation with real people
  • Participating in the Dialogue
  • National BioDiesel Conference Blog http://blog.biodieselconference.org
    • Interactive
    • Conversational
    • Cost-effective
    • Powerful connectors
    Welcome to the Blogosphere Social Media Tools Easy as:
  • Track the Blogosphere buzz Google Trends search: www.google.com/trends Technorati search: www.technorati.com
  • Podcasts - Your audience (literally) listens
    • Pass out iPods with pre-loaded company information or training
    • Interview key company or industry players at OTC to share on your site
    http://www.flickr.com/photos/ollyhart/123420044/
  • Online video -New or re-purposed it impacts Promotional video material: http://www.youtube.com/watch?v=b8lXRyreFhY OTC updates and info: http://www.youtube.com/watch?v=6G4ce2a7n-g
  • Create a dedicated OTC 2008 ‘channel’ www.brightcove.com
  • Beyond pretty pictures - Share your unique imagery www.flickr.com
  • Leverage Online Networks for OTC 2008
  • Facebook - Not just for college students
    • General company promotion (fan pages)
    • Event coordination
    • Collect all online content and share with employees and prospects
    www.facebook.com
  • Twitter - ‘What are you doing right now?’ Photo thanks to: http://www.flickr.com/photos/wcouch/1938605197/ www.twitter.com
  • Slideshare - Easily accessible knowledge sharing www.slideshare.net
  • Let’s Review
    • Social Media is a conversation
    • Many free technologies to promote and define your brand
    • Social networks bring Virtual and Real World together
  • Thanks for participating today!
    • Ed Schipul
    • CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567
    • Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul
    • Find my slides on Slideshare: www.slideshare.net/eschipul
    http://www.flickr.com/photos/deneyterrio/2095590563/