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Ed OTC Marketing Seminar 2008 Presentation Transcript

  • 1. Harnessing the Power of Social Media To boost your OTC 2008 presence To boost your OTC 2008 presence
    • Ed Schipul
    • [email_address]
    • www.schipul.com // www.brandtobedetermined.com
    • Presented to: OTC Event Marketing Seminar 2008
    • February 21, 2008
  • 2. What we’ll talk about
    • What is Social Media?
    • Tools of the Web 2.0 trade
    • Leveraging online networks
    Beyond the hype and into the opportunity
  • 3. Traditional Media =
  • 4. Social Media =
  • 5. Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/
  • 6. Social Media is a conversation with real people
  • 7. Participating in the Dialogue
  • 8. National BioDiesel Conference Blog http://blog.biodieselconference.org
  • 9.
    • Interactive
    • Conversational
    • Cost-effective
    • Powerful connectors
    Welcome to the Blogosphere Social Media Tools Easy as:
  • 10. Track the Blogosphere buzz Google Trends search: www.google.com/trends Technorati search: www.technorati.com
  • 11. Podcasts - Your audience (literally) listens
    • Pass out iPods with pre-loaded company information or training
    • Interview key company or industry players at OTC to share on your site
    http://www.flickr.com/photos/ollyhart/123420044/
  • 12. Online video -New or re-purposed it impacts Promotional video material: http://www.youtube.com/watch?v=b8lXRyreFhY OTC updates and info: http://www.youtube.com/watch?v=6G4ce2a7n-g
  • 13. Create a dedicated OTC 2008 ‘channel’ www.brightcove.com
  • 14. Beyond pretty pictures - Share your unique imagery www.flickr.com
  • 15. Leverage Online Networks for OTC 2008
  • 16. Facebook - Not just for college students
    • General company promotion (fan pages)
    • Event coordination
    • Collect all online content and share with employees and prospects
    www.facebook.com
  • 17. Twitter - ‘What are you doing right now?’ Photo thanks to: http://www.flickr.com/photos/wcouch/1938605197/ www.twitter.com
  • 18. Slideshare - Easily accessible knowledge sharing www.slideshare.net
  • 19. Let’s Review
    • Social Media is a conversation
    • Many free technologies to promote and define your brand
    • Social networks bring Virtual and Real World together
  • 20. Thanks for participating today!
    • Ed Schipul
    • CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567
    • Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul
    • Find my slides on Slideshare: www.slideshare.net/eschipul
    http://www.flickr.com/photos/deneyterrio/2095590563/