Harnessing the Power of Social Media To boost your OTC 2008 presence To boost your OTC 2008 presence <ul><li>Ed Schipul </...
What we’ll talk about <ul><li>What is Social Media? </li></ul><ul><li>Tools of the Web 2.0 trade </li></ul><ul><li>Leverag...
Traditional Media =
Social Media =
Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/
Social Media is a conversation with real people
Participating in the Dialogue
National BioDiesel Conference Blog  http://blog.biodieselconference.org
<ul><li>Interactive </li></ul><ul><li>Conversational </li></ul><ul><li>Cost-effective </li></ul><ul><li>Powerful connector...
Track the Blogosphere buzz Google Trends search:  www.google.com/trends   Technorati search:  www.technorati.com
Podcasts - Your audience (literally) listens <ul><li>Pass out iPods with pre-loaded company information or training </li><...
Online video -New or re-purposed it impacts Promotional video material: http://www.youtube.com/watch?v=b8lXRyreFhY OTC upd...
Create a dedicated OTC 2008 ‘channel’ www.brightcove.com
Beyond pretty pictures - Share your unique imagery www.flickr.com
Leverage Online Networks for OTC 2008
Facebook - Not just for college students <ul><li>General company promotion (fan pages) </li></ul><ul><li>Event coordinatio...
Twitter - ‘What are you doing right now?’ Photo thanks to:  http://www.flickr.com/photos/wcouch/1938605197/ www.twitter.co...
Slideshare - Easily accessible knowledge sharing www.slideshare.net
Let’s Review <ul><li>Social Media is a conversation </li></ul><ul><li>Many free technologies to promote and define your br...
Thanks for participating today! <ul><li>Ed Schipul </li></ul><ul><li>CEO, Schipul - The Web Marketing Company www.schipul....
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Ed OTC Marketing Seminar 2008

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Transcript of "Ed OTC Marketing Seminar 2008"

  1. 1. Harnessing the Power of Social Media To boost your OTC 2008 presence To boost your OTC 2008 presence <ul><li>Ed Schipul </li></ul><ul><li>[email_address] </li></ul><ul><li>www.schipul.com // www.brandtobedetermined.com </li></ul><ul><li>Presented to: OTC Event Marketing Seminar 2008 </li></ul><ul><li>February 21, 2008 </li></ul>
  2. 2. What we’ll talk about <ul><li>What is Social Media? </li></ul><ul><li>Tools of the Web 2.0 trade </li></ul><ul><li>Leveraging online networks </li></ul>Beyond the hype and into the opportunity
  3. 3. Traditional Media =
  4. 4. Social Media =
  5. 5. Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/
  6. 6. Social Media is a conversation with real people
  7. 7. Participating in the Dialogue
  8. 8. National BioDiesel Conference Blog http://blog.biodieselconference.org
  9. 9. <ul><li>Interactive </li></ul><ul><li>Conversational </li></ul><ul><li>Cost-effective </li></ul><ul><li>Powerful connectors </li></ul>Welcome to the Blogosphere Social Media Tools Easy as:
  10. 10. Track the Blogosphere buzz Google Trends search: www.google.com/trends Technorati search: www.technorati.com
  11. 11. Podcasts - Your audience (literally) listens <ul><li>Pass out iPods with pre-loaded company information or training </li></ul><ul><li>Interview key company or industry players at OTC to share on your site </li></ul>http://www.flickr.com/photos/ollyhart/123420044/
  12. 12. Online video -New or re-purposed it impacts Promotional video material: http://www.youtube.com/watch?v=b8lXRyreFhY OTC updates and info: http://www.youtube.com/watch?v=6G4ce2a7n-g
  13. 13. Create a dedicated OTC 2008 ‘channel’ www.brightcove.com
  14. 14. Beyond pretty pictures - Share your unique imagery www.flickr.com
  15. 15. Leverage Online Networks for OTC 2008
  16. 16. Facebook - Not just for college students <ul><li>General company promotion (fan pages) </li></ul><ul><li>Event coordination </li></ul><ul><li>Collect all online content and share with employees and prospects </li></ul>www.facebook.com
  17. 17. Twitter - ‘What are you doing right now?’ Photo thanks to: http://www.flickr.com/photos/wcouch/1938605197/ www.twitter.com
  18. 18. Slideshare - Easily accessible knowledge sharing www.slideshare.net
  19. 19. Let’s Review <ul><li>Social Media is a conversation </li></ul><ul><li>Many free technologies to promote and define your brand </li></ul><ul><li>Social networks bring Virtual and Real World together </li></ul>
  20. 20. Thanks for participating today! <ul><li>Ed Schipul </li></ul><ul><li>CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 </li></ul><ul><li>Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul </li></ul><ul><li>Find my slides on Slideshare: www.slideshare.net/eschipul </li></ul>http://www.flickr.com/photos/deneyterrio/2095590563/

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