Bill White Campaigners' Social Media Training

http://www.ﬂickr.com/photos/16638697@N00/272814244/ Social Media for Bill White Supporters Listening and communicating online for a successful campaign!

What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.schipul.com/billwhite http://www.ﬂickr.com/photos/eschipul/3219612492/

Tell your Story and people will listen

1. Storytelling

Markets are Conversations www.cluetrain.com

Social Media is a Conversation between actual HUMANS!

Once upon a time... http://ﬂickr.com/photos/e_phots/2646616379/

... there was a candidate online... Obama http://ﬂickr.com/photos/joecrimmings/1977376708/

The Candidate Blogged http://my.barackobama.com/page/community/post/amandascott/gGgLXx

Presidential Blog, video and photos http://www.whitehouse.gov/blog/

Politics have changed - fast, personal and transparent Getting the word out to 2.9 million cell phones http://www.barackobama.com/mobilev2/#

Event help Connect, listen, respond and create Politics have changed - social, volunteer-driven, connected New ways to help Bill succeed!

4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conﬂict 3. Characters

Bill White has a Story 1. Message 4. Plot 2. Conﬂict 3. Characters

2. Listening and Engaging http://www.ﬂickr.com/photos/eschipul/2484829961/

http://www.ﬂickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)

Social Networks to Know

Bill White on Facebook http://www.facebook.com/pages/Bill-White/7101618455

2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Volunteers for Bill White: www.facebook.com/pages/Bill-White/7101618455#/group.php?gid=47963980869&ref=ts

2. Listening and Engaging: Facebook Magic! Your Facebook proﬁle at a glance • Flesh out your proﬁle • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people

2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members

2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite

2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Bill White on YouTube: www.youtube.com/billwhitefortexas

2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.ﬂickr.com) http://www.ﬂickr.com/photos/dwightsilverman/2618122643

2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o

2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Bill White on Twitter: www.twitter.com/billwhitefortx

2. Listening and Engaging: Tracking Tools Listening to the Buzz www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of deﬁned terms and names

2. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)

Addictive and essential Google Reader: www.google.com/reader

http://www.ﬂickr.com/photos/eschipul/1711285434/ 3. Responding! http://www.ﬂickr.com/photos/eschipul/2484829961/

3. Responding: Blogs and Commenting Where do Comments live?

3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Have a sense of humor • Be ‘Anonymous’ • Bite your tongue (when appropriate)

3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)

Find your happy place

3. Responding: How to make it a Positive People get mad, don’t fuel the ﬁre Find your Happy Place.

3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU

Thanks to our AWESOME volunteers!

Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.ﬂickr.com/eschipul Twitter: www.twitter.com/eschipul Katie Laird // Strategic Advisor Email: klaird@schipul.com Personal Blog: www.happykatie.com Flickr: www.ﬂickr.com/happykatie Twitter: www.twitter.com/happykatie

Bill White Campaigners' Social Media Training

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