0
http://www.flickr.com/photos/16638697@N00/272814244/



Social Media for Bill White Supporters
Listening and communicating ...
What we’ll talk about

•Storytelling

•How to LISTEN and
 engage online

•The art of Responding




Find this presentation...
Tell your Story and people will listen
1. Storytelling
Markets are Conversations
        www.cluetrain.com
Social Media is a Conversation between actual HUMANS!
Once upon a time...




                      http://flickr.com/photos/e_phots/2646616379/
... there was a candidate online...
 Obama




 http://flickr.com/photos/joecrimmings/1977376708/
The Candidate Blogged
http://my.barackobama.com/page/community/post/amandascott/gGgLXx
Presidential Blog, video and photos
http://www.whitehouse.gov/blog/
Politics have changed - fast, personal and transparent
Getting the word out to 2.9 million cell phones




               ...
Event help




                            Connect, listen, respond and create


Politics have changed - social, volunteer...
4 Elements of Storytelling
   1. Message               4. Plot


     So my point is...




    2. Conflict           3. Ch...
Bill White has a Story
 1. Message       4. Plot




  2. Conflict   3. Characters
2. Listening and Engaging
                  http://www.flickr.com/photos/eschipul/2484829961/
http://www.flickr.com/photos/jfchenier/76721307/




(remember, it’s all about the Story)
Social Networks to Know
Bill White on Facebook
http://www.facebook.com/pages/Bill-White/7101618455
2. Listening and Engaging: Facebook Magic!

Facebook - Not just for college kids

•Pages and Groups
 ROCK!

•Be a leader, ...
2. Listening and Engaging: Facebook Magic!

Your Facebook profile at a glance

• Flesh out your profile


• Be picky on who ...
2. Listening and Engaging: Facebook Magic!

Marketing Successful Events on Facebook
            230 ‘yes’
           348 ‘...
2. Listening and Engaging: MySpace or Your Space?

Connecting and promoting on MySpace


                                 ...
2. Listening and Engaging: Video takes it home

Playing with video on YouTube (www.youtube.com)
                       Bil...
2. Listening and Engaging: Not just snapshots...

Flickr - The Power of Visualization! (www.flickr.com)




               ...
2. Listening and Engaging: Twitter

Micro-Blogging with Twitter (www.twitter.com)




                           http://ww...
2. Listening and Engaging: Twitter

Twitter includes others in ongoing dialogue


                   Bill White on Twitter...
2. Listening and Engaging: Tracking Tools

Listening to the Buzz

                                              www,techno...
2. Listening and Engaging: Tracking Tools

What is an Alert? (www.google.com/alerts)
Addictive and essential Google Reader: www.google.com/reader
http://www.flickr.com/photos/eschipul/1711285434/


3. Responding!   http://www.flickr.com/photos/eschipul/2484829961/
3. Responding: Blogs and Commenting

Where do Comments live?
3. Responding: Blogs and Commenting

Do’s and Don’t of Commenting

           GOOD!                              BAD!
  • ...
3. Responding: Blogs and Commenting

Do NOT feed the trolls




                                (Rarely this cute)
Find your happy place
3. Responding: How to make it a Positive

People get mad, don’t fuel the fire
   Find your Happy Place.
3. Responding: How to make it a Positive

The Power of Creation
                                               www.lettexa...
Thanks to our AWESOME volunteers!
Can we help you? Let us know!

 Ed Schipul // CEO

 Email: eschipul@schipul.com
 Personal blog: www.eschipul.com
 Flickr: ...
Bill White Campaigners' Social Media Training
Bill White Campaigners' Social Media Training
Upcoming SlideShare
Loading in...5
×

Bill White Campaigners' Social Media Training

2,699

Published on

We had a great session with Mayor Bill White's volunteer Social Media training. We touched on the concept of Storytelling through social networks, tools to listen and engage with and appropriate ways to respond to comments and negativity.

Thanks to Andrea White, Mustafa Tameez and Monica Danna - as well as Marc Nathan at the HTC. We really appreciated the opportunity.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,699
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
40
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Bill White Campaigners' Social Media Training"

  1. 1. http://www.flickr.com/photos/16638697@N00/272814244/ Social Media for Bill White Supporters Listening and communicating online for a successful campaign!
  2. 2. What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.schipul.com/billwhite http://www.flickr.com/photos/eschipul/3219612492/
  3. 3. Tell your Story and people will listen
  4. 4. 1. Storytelling
  5. 5. Markets are Conversations www.cluetrain.com
  6. 6. Social Media is a Conversation between actual HUMANS!
  7. 7. Once upon a time... http://flickr.com/photos/e_phots/2646616379/
  8. 8. ... there was a candidate online... Obama http://flickr.com/photos/joecrimmings/1977376708/
  9. 9. The Candidate Blogged http://my.barackobama.com/page/community/post/amandascott/gGgLXx
  10. 10. Presidential Blog, video and photos http://www.whitehouse.gov/blog/
  11. 11. Politics have changed - fast, personal and transparent Getting the word out to 2.9 million cell phones http://www.barackobama.com/mobilev2/#
  12. 12. Event help Connect, listen, respond and create Politics have changed - social, volunteer-driven, connected New ways to help Bill succeed!
  13. 13. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  14. 14. Bill White has a Story 1. Message 4. Plot 2. Conflict 3. Characters
  15. 15. 2. Listening and Engaging http://www.flickr.com/photos/eschipul/2484829961/
  16. 16. http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)
  17. 17. Social Networks to Know
  18. 18. Bill White on Facebook http://www.facebook.com/pages/Bill-White/7101618455
  19. 19. 2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Volunteers for Bill White: www.facebook.com/pages/Bill-White/7101618455#/group.php?gid=47963980869&ref=ts
  20. 20. 2. Listening and Engaging: Facebook Magic! Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people
  21. 21. 2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members
  22. 22. 2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite
  23. 23. 2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Bill White on YouTube: www.youtube.com/billwhitefortexas
  24. 24. 2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.flickr.com) http://www.flickr.com/photos/dwightsilverman/2618122643
  25. 25. 2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o
  26. 26. 2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Bill White on Twitter: www.twitter.com/billwhitefortx
  27. 27. 2. Listening and Engaging: Tracking Tools Listening to the Buzz www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  28. 28. 2. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
  29. 29. Addictive and essential Google Reader: www.google.com/reader
  30. 30. http://www.flickr.com/photos/eschipul/1711285434/ 3. Responding! http://www.flickr.com/photos/eschipul/2484829961/
  31. 31. 3. Responding: Blogs and Commenting Where do Comments live?
  32. 32. 3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Have a sense of humor • Be ‘Anonymous’ • Bite your tongue (when appropriate)
  33. 33. 3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)
  34. 34. Find your happy place
  35. 35. 3. Responding: How to make it a Positive People get mad, don’t fuel the fire Find your Happy Place.
  36. 36. 3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU
  37. 37. Thanks to our AWESOME volunteers!
  38. 38. Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Katie Laird // Strategic Advisor Email: klaird@schipul.com Personal Blog: www.happykatie.com Flickr: www.flickr.com/happykatie Twitter: www.twitter.com/happykatie
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×