Bill White Campaigners' Social Media Training


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We had a great session with Mayor Bill White's volunteer Social Media training. We touched on the concept of Storytelling through social networks, tools to listen and engage with and appropriate ways to respond to comments and negativity.

Thanks to Andrea White, Mustafa Tameez and Monica Danna - as well as Marc Nathan at the HTC. We really appreciated the opportunity.

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Bill White Campaigners' Social Media Training

  1. 1. Social Media for Bill White Supporters Listening and communicating online for a successful campaign!
  2. 2. What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation:
  3. 3. Tell your Story and people will listen
  4. 4. 1. Storytelling
  5. 5. Markets are Conversations
  6. 6. Social Media is a Conversation between actual HUMANS!
  7. 7. Once upon a time...
  8. 8. ... there was a candidate online... Obama
  9. 9. The Candidate Blogged
  10. 10. Presidential Blog, video and photos
  11. 11. Politics have changed - fast, personal and transparent Getting the word out to 2.9 million cell phones
  12. 12. Event help Connect, listen, respond and create Politics have changed - social, volunteer-driven, connected New ways to help Bill succeed!
  13. 13. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  14. 14. Bill White has a Story 1. Message 4. Plot 2. Conflict 3. Characters
  15. 15. 2. Listening and Engaging
  16. 16. (remember, it’s all about the Story)
  17. 17. Social Networks to Know
  18. 18. Bill White on Facebook
  19. 19. 2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Volunteers for Bill White:
  20. 20. 2. Listening and Engaging: Facebook Magic! Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people
  21. 21. 2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members
  22. 22. 2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace:
  23. 23. 2. Listening and Engaging: Video takes it home Playing with video on YouTube ( Bill White on YouTube:
  24. 24. 2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (
  25. 25. 2. Listening and Engaging: Twitter Micro-Blogging with Twitter (
  26. 26. 2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Bill White on Twitter:
  27. 27. 2. Listening and Engaging: Tracking Tools Listening to the Buzz www, Powerful Social Media search engine watches for your terms and updates you Email updates for your company name and keywords Yahoo! alerts you of any occurrences of defined terms and names
  28. 28. 2. Listening and Engaging: Tracking Tools What is an Alert? (
  29. 29. Addictive and essential Google Reader:
  30. 30. 3. Responding!
  31. 31. 3. Responding: Blogs and Commenting Where do Comments live?
  32. 32. 3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Have a sense of humor • Be ‘Anonymous’ • Bite your tongue (when appropriate)
  33. 33. 3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)
  34. 34. Find your happy place
  35. 35. 3. Responding: How to make it a Positive People get mad, don’t fuel the fire Find your Happy Place.
  36. 36. 3. Responding: How to make it a Positive The Power of Creation
  37. 37. Thanks to our AWESOME volunteers!
  38. 38. Can we help you? Let us know! Ed Schipul // CEO Email: Personal blog: Flickr: Twitter: Katie Laird // Strategic Advisor Email: Personal Blog: Flickr: Twitter:
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