Association of Women in Communications Tulsa Ed Schipul

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Presentation at AWC Tulsa OK Feb 26, 2008

Presentation at AWC Tulsa OK Feb 26, 2008

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  • 1. Harnessing the chaos of Social Media To encourage collaboration and engagement Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.flickr.com/photos/eschipul/2243505361/
  • 2. http://www.mswheelchairtexas.org/main/ http://littlewriggle.typepad.com/blog/ Powerful women growing their community online http://www.flickr.com/photos/texantiff23/2239874305
  • 3. What we’ll talk about... • Joining in the online conversation • Tools of the Web 2.0 trade • Online reputation management Empower yourself with online technology!
  • 4. Traditional (old) Media
  • 5. Social (new) Media
  • 6. Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/
  • 7. Find your happy place
  • 8. Social Media is a conversation...
  • 9. ... and people you know are already participating!
  • 10. But how do they do it?
  • 11. User Generated Content rocks!
  • 12. Social Media Tools Welcome to the Blogosphere • Interactive • Conversational • Cost-effective • Powerful connectors Easy as:
  • 13. Tulsa marketing geeks share life and lessons www.thepeoplebrand.com/blog/
  • 14. Event marketers share the love www.eventmarketing.zvents.com
  • 15. Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Listen on your computer at your desk http://www.flickr.com/photos/ollyhart/123420044/
  • 16. IBM talks with retailers about future of business www.ibm.com/ibm/syndication/podcasts
  • 17. Tulsa Traditional Media hip to podcasting http://www.publicradiotulsa.org/prt-podcasts.html
  • 18. Social Media Tools RSS - Monitor the Commotion How does it all work?
  • 19. Addictive and essential Google Reader: www.google.com/reader
  • 20. Social Media Tools Online B2B video - no popcorn required • Tell your company story • Show off your expertise and instruct others (be generous!) • Be genuine Mitsubishi Electric’s Tachi Kiuchi http://blog.crispynews.com/2006/10/30/mitsubishi-electric-ceo- my-most-important-business-lessons/
  • 21. Microsoft employees add to company story www.channel9.msdn.com
  • 22. Gallaudet Univ. speaks to their true audience Alumni newsletter on YouTube School president semester update on Web site http://www.youtube.com/watch?v=GjgNY4bppE8 http://news.gallaudet.edu/?id=12505 Who is your audience and what can you share with them?
  • 23. Everyone likes pictures Attract eyeballs with shared online photos www.flickr.com // www.picasaweb.google.com
  • 24. Library of Congress teaches online http://www.flickr.com/photos/library_of_congress
  • 25. TulsaNow - Passionate citizens explore your world http://www.flickr.com/groups/584772@N23 http://www.tulsanow.org/
  • 26. www.creativecommons.org
  • 27. Social Media Tools Social Networks - Connective and effective • Leverage existing networks • Reach out to audience in a familiar and comfortable environment • Evangelize your brand
  • 28. Facebook - Not just for college kids • Fan pages grow camaraderie • Share your knowledge with: - Facebook apps - ‘Share’ feature - News feed • Ridiculously good brand exposure with Facebook ads www.facebook.com
  • 29. Edelman PR pro interacting with businesses www.twitter.com
  • 30. Social Media Tools Social Bookmarking - Sharing the love • Organized and accessible spot for all of your favorite links http://del.icio.us • Share links with people that have similar Popular bookmarking topics of interest community • Get great brain candy in return • Easy automatic Blog posts! http://www.ma.gnolia.com Found is the new search
  • 31. Social Powerpoint-ing with Slideshare • Share • Learn • Be famous • Find other brains like you www.slideshare.net www.slideshare.net Find Ed’s presentation at www.slideshare.net/eschipul
  • 32. It’s all connected - be consistent, keep it simple
  • 33. Reputation Management in a Web 2.0 World
  • 34. What are they saying about you? www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • 35. Track the Blogosphere buzz Google Trends search: www.google.com/trends Technorati search: www.technorati.com
  • 36. How do you compare to your competition? www.blogpulse.com Great visuals to track you and your competition’s online activity and Buzz
  • 37. Locate communities and boards to know • Where does your industry connect online? Where to start: • www.find.yuku.com • Where do businesses share feedback online? • www.boardtracker.com • Find them, watch them and • http://messages.yahoo.com communicate • http://alp-uckan.net/free/ monitorthis/
  • 38. Love thy feed reader! www.google.com/reader
  • 39. Find something less-than-great about your business online?
  • 40. Deal with it! NOW!
  • 41. Timeliness and sincerity mean everything • Draft response strategy beforehand • Back it up with visible action! • A crisis is NOT the time to start a Blog
  • 42. BE HEARD!!!
  • 43. Grow your brain
  • 44. Empower those around you
  • 45. Social Media Review • Join the conversation • Great for Communication Pros • Keep an eye on your Online Reputation Communication 2.0
  • 46. Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Find my slides on Slideshare: www.slideshare.net/eschipul