Association of Women in Communications Tulsa Ed Schipul

Harnessing the chaos of Social Media To encourage collaboration and engagement Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.ﬂickr.com/photos/eschipul/2243505361/

http://www.mswheelchairtexas.org/main/ http://littlewriggle.typepad.com/blog/ Powerful women growing their community online http://www.ﬂickr.com/photos/texantiff23/2239874305

What we’ll talk about... • Joining in the online conversation • Tools of the Web 2.0 trade • Online reputation management Empower yourself with online technology!

Traditional (old) Media

Social (new) Media

Feel overwhelmed? (me too) http://www.ﬂickr.com/photos/rmx/312837476/

Find your happy place

Social Media is a conversation...

... and people you know are already participating!

But how do they do it?

User Generated Content rocks!

Social Media Tools Welcome to the Blogosphere • Interactive • Conversational • Cost-effective • Powerful connectors Easy as:

Tulsa marketing geeks share life and lessons www.thepeoplebrand.com/blog/

Event marketers share the love www.eventmarketing.zvents.com

Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Listen on your computer at your desk http://www.ﬂickr.com/photos/ollyhart/123420044/

IBM talks with retailers about future of business www.ibm.com/ibm/syndication/podcasts

Tulsa Traditional Media hip to podcasting http://www.publicradiotulsa.org/prt-podcasts.html

Social Media Tools RSS - Monitor the Commotion How does it all work?

Addictive and essential Google Reader: www.google.com/reader

Social Media Tools Online B2B video - no popcorn required • Tell your company story • Show off your expertise and instruct others (be generous!) • Be genuine Mitsubishi Electric’s Tachi Kiuchi http://blog.crispynews.com/2006/10/30/mitsubishi-electric-ceo- my-most-important-business-lessons/

Microsoft employees add to company story www.channel9.msdn.com

Gallaudet Univ. speaks to their true audience Alumni newsletter on YouTube School president semester update on Web site http://www.youtube.com/watch?v=GjgNY4bppE8 http://news.gallaudet.edu/?id=12505 Who is your audience and what can you share with them?

Everyone likes pictures Attract eyeballs with shared online photos www.ﬂickr.com // www.picasaweb.google.com

Library of Congress teaches online http://www.ﬂickr.com/photos/library_of_congress

TulsaNow - Passionate citizens explore your world http://www.ﬂickr.com/groups/584772@N23 http://www.tulsanow.org/

www.creativecommons.org

Social Media Tools Social Networks - Connective and effective • Leverage existing networks • Reach out to audience in a familiar and comfortable environment • Evangelize your brand

Facebook - Not just for college kids • Fan pages grow camaraderie • Share your knowledge with: - Facebook apps - ‘Share’ feature - News feed • Ridiculously good brand exposure with Facebook ads www.facebook.com

Edelman PR pro interacting with businesses www.twitter.com

Social Media Tools Social Bookmarking - Sharing the love • Organized and accessible spot for all of your favorite links http://del.icio.us • Share links with people that have similar Popular bookmarking topics of interest community • Get great brain candy in return • Easy automatic Blog posts! http://www.ma.gnolia.com Found is the new search

Social Powerpoint-ing with Slideshare • Share • Learn • Be famous • Find other brains like you www.slideshare.net www.slideshare.net Find Ed’s presentation at www.slideshare.net/eschipul

It’s all connected - be consistent, keep it simple

Reputation Management in a Web 2.0 World

What are they saying about you? www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of deﬁned terms and names

Track the Blogosphere buzz Google Trends search: www.google.com/trends Technorati search: www.technorati.com

How do you compare to your competition? www.blogpulse.com Great visuals to track you and your competition’s online activity and Buzz

Locate communities and boards to know • Where does your industry connect online? Where to start: • www.ﬁnd.yuku.com • Where do businesses share feedback online? • www.boardtracker.com • Find them, watch them and • http://messages.yahoo.com communicate • http://alp-uckan.net/free/ monitorthis/

Love thy feed reader! www.google.com/reader

Find something less-than-great about your business online?

Deal with it! NOW!

Timeliness and sincerity mean everything • Draft response strategy beforehand • Back it up with visible action! • A crisis is NOT the time to start a Blog

BE HEARD!!!

Grow your brain

Empower those around you

Social Media Review • Join the conversation • Great for Communication Pros • Keep an eye on your Online Reputation Communication 2.0

Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 Blog: www.brandtobedetermined.com Flickr: www.ﬂickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Find my slides on Slideshare: www.slideshare.net/eschipul

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Association of Women in Communications Tulsa Ed Schipul

by Ed Schipul on Feb 26, 2008

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Association of Women in Communications Tulsa Ed Schipul — Presentation Transcript