Harnessing the chaos of Social Media
To encourage collaboration and engagement
Ed Schipul
eschipul@schipul.com
www.schipul.com // www.brandtobedetermined.com
http://www.flickr.com/photos/eschipul/2243505361/

http://www.mswheelchairtexas.org/main/
http://littlewriggle.typepad.com/blog/
Powerful women growing their community online
http://www.flickr.com/photos/texantiff23/2239874305

What we’ll talk about...
• Joining in the online conversation
• Tools of the Web 2.0 trade
• Online reputation management
Empower yourself with online technology!

Traditional (old) Media

Social (new) Media

Feel
overwhelmed?
(me too)
http://www.flickr.com/photos/rmx/312837476/

Find your happy place

Social Media is a conversation...

... and people you know are already participating!

But how do they do it?

User Generated Content rocks!

Social Media Tools
Welcome to the Blogosphere
• Interactive
• Conversational
• Cost-effective
• Powerful connectors
Easy as:

Tulsa marketing geeks share life and lessons
www.thepeoplebrand.com/blog/

Event marketers share the love
www.eventmarketing.zvents.com

Social Media Tools
Podcasts - How an iPod makes you smart
• Low-tech recorded online
‘radio shows’
• Amazing knowledge sharing
• Listen on your computer at your
desk
http://www.flickr.com/photos/ollyhart/123420044/

IBM talks with retailers about future of business
www.ibm.com/ibm/syndication/podcasts

Tulsa Traditional Media hip to podcasting
http://www.publicradiotulsa.org/prt-podcasts.html

Social Media Tools
RSS - Monitor the Commotion
How does it all work?

Addictive and essential Google Reader: www.google.com/reader

Social Media Tools
Online B2B video - no popcorn required
• Tell your company story
• Show off your expertise and
instruct others (be generous!)
• Be genuine
Mitsubishi Electric’s Tachi Kiuchi
http://blog.crispynews.com/2006/10/30/mitsubishi-electric-ceo-
my-most-important-business-lessons/

Microsoft employees add to company story
www.channel9.msdn.com

Gallaudet Univ. speaks to their true audience
Alumni newsletter on YouTube School president semester update on Web site
http://www.youtube.com/watch?v=GjgNY4bppE8 http://news.gallaudet.edu/?id=12505
Who is your audience and what can you share with them?

Everyone likes pictures
Attract eyeballs with shared online photos
www.flickr.com // www.picasaweb.google.com

Library of Congress teaches online
http://www.flickr.com/photos/library_of_congress

TulsaNow - Passionate citizens explore your world
http://www.flickr.com/groups/584772@N23
http://www.tulsanow.org/

www.creativecommons.org

Social Media Tools
Social Networks - Connective and effective
• Leverage existing networks
• Reach out to audience in a familiar
and comfortable environment
• Evangelize your brand

Facebook - Not just for college kids
• Fan pages grow camaraderie
• Share your knowledge with:
- Facebook apps
- ‘Share’ feature
- News feed
• Ridiculously good brand exposure
with Facebook ads
www.facebook.com

Edelman PR pro interacting with businesses
www.twitter.com

Social Media Tools
Social Bookmarking - Sharing the love
• Organized and accessible spot for all of your
favorite links
http://del.icio.us • Share links with people that have similar
Popular bookmarking topics of interest
community
• Get great brain candy in return
• Easy automatic Blog posts!
http://www.ma.gnolia.com
Found is the new search

Social Powerpoint-ing with Slideshare
• Share
• Learn
• Be famous
• Find other brains like you
www.slideshare.net
www.slideshare.net
Find Ed’s presentation at
www.slideshare.net/eschipul

It’s all connected - be consistent, keep it simple

Reputation Management
in a Web 2.0 World

What are they saying about you?
www,technorati.com/watchlist
Powerful Social Media search
engine watches for your terms and
updates you
www.google.com/alerts
Email updates for your
company name and
keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms
and names

Track the Blogosphere buzz
Google Trends search:
www.google.com/trends
Technorati search:
www.technorati.com

How do you compare to your competition?
www.blogpulse.com
Great visuals to track you
and your competition’s online
activity and Buzz

Locate communities and boards to know
• Where does your industry
connect online?
Where to start:
• www.find.yuku.com
• Where do businesses share
feedback online? • www.boardtracker.com
• Find them, watch them and • http://messages.yahoo.com
communicate
• http://alp-uckan.net/free/
monitorthis/

Love thy feed reader!
www.google.com/reader

Find something less-than-great
about your business online?

Deal with it! NOW!

Timeliness and sincerity mean everything
• Draft response strategy beforehand
• Back it up with visible action!
• A crisis is NOT the time to start a Blog

BE HEARD!!!

Grow your brain

Empower those around you

Social Media Review
• Join the conversation
• Great for Communication Pros
• Keep an eye on your Online Reputation
Communication 2.0

Thanks for participating today!
Ed Schipul
CEO, Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com
(281) 497.6567
Blog: www.brandtobedetermined.com
Flickr: www.flickr.com/photos/eschipul
Twitter: www.twitter.com/eschipul
Find my slides on Slideshare: www.slideshare.net/eschipul