Harnessing the chaos of Social Media
To encourage collaboration and engagement

Ed Schipul
eschipul@schipul.com
www.schipu...
http://www.mswheelchairtexas.org/main/




                                                     http://littlewriggle.typep...
What we’ll talk about...

  • Joining in the online conversation


  • Tools of the Web 2.0 trade


  • Online reputation ...
Traditional (old) Media
Social (new) Media
Feel
overwhelmed?
    (me too)




               http://www.flickr.com/photos/rmx/312837476/
Find your happy place
Social Media is a conversation...
... and people you know are already participating!
But how do they do it?
User Generated Content rocks!
Social Media Tools

Welcome to the Blogosphere

• Interactive


• Conversational


• Cost-effective


• Powerful connector...
Tulsa marketing geeks share life and lessons
www.thepeoplebrand.com/blog/
Event marketers share the love
www.eventmarketing.zvents.com
Social Media Tools

Podcasts - How an iPod makes you smart

• Low-tech recorded online
  ‘radio shows’


• Amazing knowled...
IBM talks with retailers about future of business
www.ibm.com/ibm/syndication/podcasts
Tulsa Traditional Media hip to podcasting
http://www.publicradiotulsa.org/prt-podcasts.html
Social Media Tools

RSS - Monitor the Commotion

                     How does it all work?
Addictive and essential Google Reader: www.google.com/reader
Social Media Tools

Online B2B video - no popcorn required

• Tell your company story


• Show off your expertise and
  in...
Microsoft employees add to company story
www.channel9.msdn.com
Gallaudet Univ. speaks to their true audience
 Alumni newsletter on YouTube                        School president semest...
Everyone likes pictures




Attract eyeballs with shared online photos
www.flickr.com // www.picasaweb.google.com
Library of Congress teaches online
http://www.flickr.com/photos/library_of_congress
TulsaNow - Passionate citizens explore your world
http://www.flickr.com/groups/584772@N23


                               ...
www.creativecommons.org
Social Media Tools

Social Networks - Connective and effective

• Leverage existing networks


• Reach out to audience in ...
Facebook - Not just for college kids

• Fan pages grow camaraderie


• Share your knowledge with:
  - Facebook apps
  - ‘S...
Edelman PR pro interacting with businesses




                                             www.twitter.com
Social Media Tools

Social Bookmarking - Sharing the love

                            • Organized and accessible spot for...
Social Powerpoint-ing with Slideshare

• Share


• Learn


• Be famous


• Find other brains like you




          www.sl...
It’s all connected - be consistent, keep it simple
Reputation Management
  in a Web 2.0 World
What are they saying about you?

                                  www,technorati.com/watchlist
                          ...
Track the Blogosphere buzz




  Google Trends search:
  www.google.com/trends




                             Technorati...
How do you compare to your competition?




                                      www.blogpulse.com
                      ...
Locate communities and boards to know

• Where does your industry
  connect online?
                              Where to...
Love thy feed reader!
www.google.com/reader
Find something less-than-great
  about your business online?
Deal with it! NOW!
Timeliness and sincerity mean everything

• Draft response strategy beforehand


• Back it up with visible action!


• A c...
BE HEARD!!!
Grow your brain
Empower those around you
Social Media Review

  • Join the conversation


  • Great for Communication Pros


  • Keep an eye on your Online Reputat...
Thanks for participating today!

Ed Schipul


CEO, Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com...
Association of Women in Communications Tulsa Ed Schipul
Association of Women in Communications Tulsa Ed Schipul
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Association of Women in Communications Tulsa Ed Schipul

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Presentation at AWC Tulsa OK Feb 26, 2008

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Association of Women in Communications Tulsa Ed Schipul

  1. 1. Harnessing the chaos of Social Media To encourage collaboration and engagement Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.flickr.com/photos/eschipul/2243505361/
  2. 2. http://www.mswheelchairtexas.org/main/ http://littlewriggle.typepad.com/blog/ Powerful women growing their community online http://www.flickr.com/photos/texantiff23/2239874305
  3. 3. What we’ll talk about... • Joining in the online conversation • Tools of the Web 2.0 trade • Online reputation management Empower yourself with online technology!
  4. 4. Traditional (old) Media
  5. 5. Social (new) Media
  6. 6. Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/
  7. 7. Find your happy place
  8. 8. Social Media is a conversation...
  9. 9. ... and people you know are already participating!
  10. 10. But how do they do it?
  11. 11. User Generated Content rocks!
  12. 12. Social Media Tools Welcome to the Blogosphere • Interactive • Conversational • Cost-effective • Powerful connectors Easy as:
  13. 13. Tulsa marketing geeks share life and lessons www.thepeoplebrand.com/blog/
  14. 14. Event marketers share the love www.eventmarketing.zvents.com
  15. 15. Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Listen on your computer at your desk http://www.flickr.com/photos/ollyhart/123420044/
  16. 16. IBM talks with retailers about future of business www.ibm.com/ibm/syndication/podcasts
  17. 17. Tulsa Traditional Media hip to podcasting http://www.publicradiotulsa.org/prt-podcasts.html
  18. 18. Social Media Tools RSS - Monitor the Commotion How does it all work?
  19. 19. Addictive and essential Google Reader: www.google.com/reader
  20. 20. Social Media Tools Online B2B video - no popcorn required • Tell your company story • Show off your expertise and instruct others (be generous!) • Be genuine Mitsubishi Electric’s Tachi Kiuchi http://blog.crispynews.com/2006/10/30/mitsubishi-electric-ceo- my-most-important-business-lessons/
  21. 21. Microsoft employees add to company story www.channel9.msdn.com
  22. 22. Gallaudet Univ. speaks to their true audience Alumni newsletter on YouTube School president semester update on Web site http://www.youtube.com/watch?v=GjgNY4bppE8 http://news.gallaudet.edu/?id=12505 Who is your audience and what can you share with them?
  23. 23. Everyone likes pictures Attract eyeballs with shared online photos www.flickr.com // www.picasaweb.google.com
  24. 24. Library of Congress teaches online http://www.flickr.com/photos/library_of_congress
  25. 25. TulsaNow - Passionate citizens explore your world http://www.flickr.com/groups/584772@N23 http://www.tulsanow.org/
  26. 26. www.creativecommons.org
  27. 27. Social Media Tools Social Networks - Connective and effective • Leverage existing networks • Reach out to audience in a familiar and comfortable environment • Evangelize your brand
  28. 28. Facebook - Not just for college kids • Fan pages grow camaraderie • Share your knowledge with: - Facebook apps - ‘Share’ feature - News feed • Ridiculously good brand exposure with Facebook ads www.facebook.com
  29. 29. Edelman PR pro interacting with businesses www.twitter.com
  30. 30. Social Media Tools Social Bookmarking - Sharing the love • Organized and accessible spot for all of your favorite links http://del.icio.us • Share links with people that have similar Popular bookmarking topics of interest community • Get great brain candy in return • Easy automatic Blog posts! http://www.ma.gnolia.com Found is the new search
  31. 31. Social Powerpoint-ing with Slideshare • Share • Learn • Be famous • Find other brains like you www.slideshare.net www.slideshare.net Find Ed’s presentation at www.slideshare.net/eschipul
  32. 32. It’s all connected - be consistent, keep it simple
  33. 33. Reputation Management in a Web 2.0 World
  34. 34. What are they saying about you? www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  35. 35. Track the Blogosphere buzz Google Trends search: www.google.com/trends Technorati search: www.technorati.com
  36. 36. How do you compare to your competition? www.blogpulse.com Great visuals to track you and your competition’s online activity and Buzz
  37. 37. Locate communities and boards to know • Where does your industry connect online? Where to start: • www.find.yuku.com • Where do businesses share feedback online? • www.boardtracker.com • Find them, watch them and • http://messages.yahoo.com communicate • http://alp-uckan.net/free/ monitorthis/
  38. 38. Love thy feed reader! www.google.com/reader
  39. 39. Find something less-than-great about your business online?
  40. 40. Deal with it! NOW!
  41. 41. Timeliness and sincerity mean everything • Draft response strategy beforehand • Back it up with visible action! • A crisis is NOT the time to start a Blog
  42. 42. BE HEARD!!!
  43. 43. Grow your brain
  44. 44. Empower those around you
  45. 45. Social Media Review • Join the conversation • Great for Communication Pros • Keep an eye on your Online Reputation Communication 2.0
  46. 46. Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Find my slides on Slideshare: www.slideshare.net/eschipul

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