The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?