AAF Amarillo - Growing Your Agency From The Inside Out

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The Personal Brand Era: Growing Your Agency From the Inside Out …

The Personal Brand Era: Growing Your Agency From the Inside Out

With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.

But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?


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  • http://www.flickr.com/photos/bump/3980940376/sizes/l/
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  • Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring

  • http://www.flickr.com/photos/24256911@N00/19725263/

  • http://www.flickr.com/photos/24256911@N00/19725263/

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  • www.flickr.com/photos/joao_pelo/2371399151

  • Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring


  • 1. The Personal Brand Era: Growing your agency from the inside out Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  • 2. http://www.youtube.com/watch?v=R2bLNkCqpuY The power of Story, the power of PEOPLE www.flickr.com/photos/dominicspics/148674451
  • 3. www.flickr.com/photos/lukasch More than just a product pitch www.flickr.com/photos/lukasch www.flickr.com/photos/99651925@N00
  • 4. More than just a person Hi, I’m happykatie
  • 5. Welcome to the Personal Brand Era
  • 6. Things we will learn about today • The Personal Brand Era • Tools and Strategy • Accidental vs. Official Find this presentation: www.slideshare.net/eschipul
  • 7. Welcome to the Personal Brand Era
  • 8. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Agency
  • 9. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Personal Brands are good for business
  • 10. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
  • 11. Elements of The Personal Brand Era 1. Story* 2. Creation 3. Curation* 4. Distribution 5. Monitoring* 6. Terms of Service Read more: http://bit.ly/pb-era
  • 12. Story Your brand story told over time In different places brought together
  • 13. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  • 14. Curation put your best self forward be selective with sites + brands time plays a role in selection stay in control
  • 15. Monitoring monitor the buzz evaluate your message evaluate how others perceive you “sympathy” “intention”
  • 16. The Brand Development Cycle
  • 17. www.flickr.com/photos/limonada/543042006 Looking in: Tools and Strategy
  • 18. Businesses can help Personal Brands
  • 19. ((( make it work ))) infrastructure
  • 20. Recruit internally for Personal Brands www.schipul.com/personalbrands
  • 21. Find Personal Brands to connect your brands with www.sam-e.com/talk
  • 22. Twitter keeps everyone in the know Ben Gillin www.twetches.com
  • 23. Twitter keeps everyone in the know www.twitter.com/sweetleafapril www.twitter.com/paulaberg
  • 24. www.youtube.com/childrensmuseumhou www.cmhoustonblog.org http://www.facebook.com/pages/The-Mr-O/154082187005
  • 25. A Thousand words... internal and external audience is great! www.flickr.com/photos/ljc_pics
  • 26. ((( who says what? ))) listen listen listen
  • 27. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
  • 28. www.google.com/alerts www.technorati.com http://alerts.yahoo.com
  • 29. Looking out: Accidental vs. Official
  • 30. Who are your rock stars? Intel ‘Rock Star’ commercial with USB guy
  • 31. Find like-minded passion and talent (Rebekka!) www.flickr.com/photos/rebba
  • 32. Creative ways to engage brands
  • 33. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
  • 34. Let’s raise our glasses... • Create the infrastructure • Build Personal Brands • Grow and profit http://blogs.amctv.com/mad-men/ Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
  • 35. Ed Schipul Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul www.flickr.com/photos/jonlewisphotography/3706069312