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The Personal Brand Era:
Growing your agency from the inside out
Ed Schipul | Schipul - The Web Marketing Company | www.sch...
http://www.youtube.com/watch?v=R2bLNkCqpuY


The power of Story,
the power of PEOPLE                          www.flickr.co...
www.flickr.com/photos/lukasch




More than just a product pitch
                 www.flickr.com/photos/lukasch    www.flickr...
More than just a person



               Hi, I’m happykatie
Welcome to the Personal Brand Era
Things we will learn about today



   • The Personal Brand Era

   • Tools and Strategy

   • Accidental vs. Official




...
Welcome to the
Personal Brand Era
The Big Idea:




                          www.flickr.com/photos/joshuacraig/3075437046


Personal Brands are Profitable fo...
27 on Twitter
                14,065 followers




                 27 on Facebook
                 12,446 friends



Pers...
3,635 page views / 6 months from employee site referrals

               $1 / click PPC advertising


 $7270 / year FREE o...
Elements of
      The Personal Brand Era
1. Story*
2. Creation
3. Curation*
4. Distribution
5. Monitoring*
6. Terms of Ser...
Story
  Your brand story
     told over time
In different places
 brought together
What makes a Story?
 1. Message               4. Plot


   So my point is...




  2. Conflict           3. Characters
Curation
      put your best self forward
be selective with sites + brands
   time plays a role in selection
             ...
Monitoring
                monitor the buzz
          evaluate your message
evaluate how others perceive you
             ...
The Brand Development Cycle
www.flickr.com/photos/limonada/543042006




  Looking in: Tools and Strategy
Businesses can help Personal
           Brands
((( make it work )))
infrastructure
Recruit internally for Personal Brands
www.schipul.com/personalbrands
Find Personal Brands to connect your brands with
www.sam-e.com/talk
Twitter keeps everyone in the know

       Ben Gillin
    www.twetches.com
Twitter keeps everyone in the know




www.twitter.com/sweetleafapril




                                 www.twitter.com...
www.youtube.com/childrensmuseumhou




                                     www.cmhoustonblog.org




                    ...
A Thousand words... internal and external audience is great!
www.flickr.com/photos/ljc_pics
((( who says what? )))
listen listen listen
IceRocket: www.icerocket.com




    Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
www.google.com/alerts




www.technorati.com




                                     http://alerts.yahoo.com
Looking out:
Accidental vs. Official
Who are your rock stars?

         Intel ‘Rock Star’
         commercial with
         USB guy
Find like-minded passion and talent (Rebekka!)
www.flickr.com/photos/rebba
Creative ways to engage brands
The ROI of Social Media

Gary Vaynerchuk found:

$15,000 in direct mail = 200 new
customers

$7,500 Billboard = 300 new
cu...
Let’s raise our glasses...

  • Create the infrastructure

  • Build Personal Brands

  • Grow and profit
                 ...
Ed Schipul
Blog: eschipul.com
Flickr: www.flickr.com/eschipul
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare....
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AAF Amarillo - Growing Your Agency From The Inside Out

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The Personal Brand Era: Growing Your Agency From the Inside Out

With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.

But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?

http://www.aafamarillo.org/the-personal-brand-era1

Published in: Technology, Business
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  • Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring


  • http://www.flickr.com/photos/24256911@N00/19725263/
    http://www.flickr.com/photos/82779205@N00/3208376835/
    http://www.flickr.com/photos/30498822@N08/3233176448/

  • http://www.flickr.com/photos/24256911@N00/19725263/
    http://www.flickr.com/photos/82779205@N00/3208376835/
    http://www.flickr.com/photos/30498822@N08/3233176448/






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  • www.flickr.com/photos/joao_pelo/2371399151
    www.flickr.com/photos/hyperspace/351594112
    http://www.flickr.com/photos/31533886@N00/3638884890/
    http://www.flickr.com/photos/95572727@N00/310074290/
















  • Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring


  • Transcript of "AAF Amarillo - Growing Your Agency From The Inside Out"

    1. 1. The Personal Brand Era: Growing your agency from the inside out Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
    2. 2. http://www.youtube.com/watch?v=R2bLNkCqpuY The power of Story, the power of PEOPLE www.flickr.com/photos/dominicspics/148674451
    3. 3. www.flickr.com/photos/lukasch More than just a product pitch www.flickr.com/photos/lukasch www.flickr.com/photos/99651925@N00
    4. 4. More than just a person Hi, I’m happykatie
    5. 5. Welcome to the Personal Brand Era
    6. 6. Things we will learn about today • The Personal Brand Era • Tools and Strategy • Accidental vs. Official Find this presentation: www.slideshare.net/eschipul
    7. 7. Welcome to the Personal Brand Era
    8. 8. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Agency
    9. 9. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Personal Brands are good for business
    10. 10. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
    11. 11. Elements of The Personal Brand Era 1. Story* 2. Creation 3. Curation* 4. Distribution 5. Monitoring* 6. Terms of Service Read more: http://bit.ly/pb-era
    12. 12. Story Your brand story told over time In different places brought together
    13. 13. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
    14. 14. Curation put your best self forward be selective with sites + brands time plays a role in selection stay in control
    15. 15. Monitoring monitor the buzz evaluate your message evaluate how others perceive you “sympathy” “intention”
    16. 16. The Brand Development Cycle
    17. 17. www.flickr.com/photos/limonada/543042006 Looking in: Tools and Strategy
    18. 18. Businesses can help Personal Brands
    19. 19. ((( make it work ))) infrastructure
    20. 20. Recruit internally for Personal Brands www.schipul.com/personalbrands
    21. 21. Find Personal Brands to connect your brands with www.sam-e.com/talk
    22. 22. Twitter keeps everyone in the know Ben Gillin www.twetches.com
    23. 23. Twitter keeps everyone in the know www.twitter.com/sweetleafapril www.twitter.com/paulaberg
    24. 24. www.youtube.com/childrensmuseumhou www.cmhoustonblog.org http://www.facebook.com/pages/The-Mr-O/154082187005
    25. 25. A Thousand words... internal and external audience is great! www.flickr.com/photos/ljc_pics
    26. 26. ((( who says what? ))) listen listen listen
    27. 27. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
    28. 28. www.google.com/alerts www.technorati.com http://alerts.yahoo.com
    29. 29. Looking out: Accidental vs. Official
    30. 30. Who are your rock stars? Intel ‘Rock Star’ commercial with USB guy
    31. 31. Find like-minded passion and talent (Rebekka!) www.flickr.com/photos/rebba
    32. 32. Creative ways to engage brands
    33. 33. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
    34. 34. Let’s raise our glasses... • Create the infrastructure • Build Personal Brands • Grow and profit http://blogs.amctv.com/mad-men/ Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
    35. 35. Ed Schipul Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul www.flickr.com/photos/jonlewisphotography/3706069312
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