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Startup 101-final
 

Startup 101-final

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    Startup 101-final Startup 101-final Presentation Transcript

    • AN INTRODUCTION TOBUILDING A STARTUP
    • Housekeeping
    • Escape Introduction
    • Please be introduced…
    • Volunteers for ‘Grill a VC’
    • 1. Conversation vs. Answers
    • “…there are no magic formulas. So, while many ofyou have been asking me for a roadmap toprosperity — and I’ve tried to offer a blueprint of abetter kind of business — it might be that, despitewhat late-night infomercials and endless bannerads suggest, there’s probably no framework youcan pick up off the shelf, pay a few bucks for, do alittle dance around, and (voila!) prosper.” (Umair Haque)
    • 2. Networks vs. Ideas
    • “I sort of have an idea,but haven’t really developed it.”
    • Concentrate on developing your network instead.
    • 3. Autonomy vs. obedience
    • “Don’t fancy getting your hands dirty? Then don’tjoin an early stage startup. And whatever you do,don’t start one: I spend at least 50% of my timedoing crap that I wouldn’t ask anyone else in thecompany to do. Like I said earlier, you canprobably snag a product management role at acorporate or even a later stage startup and do agreat job there.” (Matt, GoCardless)
    • AIM OF THE DAY:Rewiring internal monologue.
    • MODULE #1IDEA GENERATION
    • MODULE #1IDEA GENERATIONSPEAKER: ADELE BARLOW
    • MODULE #1 IDEA GENERATIONRUNNING ORDER: TALK, EXERCISE, Q&A
    • How do you generate lots ofcreative and business ideas?
    • How can you test ideasbefore fully committing to them?
    • How do you distinguish projects from viable business ideas?
    • How do you get from ideato execution and launch?
    • How do I make surethis thing doesn’t fail?
    • How do I make surethis thing doesn’t fail?
    • Idea + team + execution = system
    • A company is a vehicle for achieving a goal.
    • Success = snapshot
    • How do you generate lots ofcreative and business ideas?
    • work the muscle
    • “Pay particular attention to things that chafe you. Theadvantage of taking the status quo for granted is notjust that it makes life (locally) more efficient, but alsothat it makes life more tolerable. If you knew about allthe things well get in the next 50 years but dont haveyet, youd find present day life pretty constraining, justas someone from the present would if they were sentback 50 years in a time machine. When somethingannoys you, it could be because youre living in thefuture.” (Paul Graham – Founder, Y Combinator)
    • Concentrate on making meaning.
    • Great companies tend to be built around one of three kinds of meaning: 1.  Increase the quality of life. Make people more productive or their lives easier or more enjoyable. 2. Right a wrong.A variant on the above. Be a part of the solution, not a part of the problem. 3. Prevent the end of something good. Preserve something classic or historical.
    • find a workout buddy
    • How can you test ideas before fully committing to them?
    • iterate towards hypotheses
    • a.k.a. “date before committing”
    • Your idea’s not THAT awesome…
    • … because you have no idea what it could become.
    • ship an MVP
    • How do you distinguish projects from viable business ideas?
    • clarify your assumptions
    • “Figuring out what the customerwants and will buy sounds easy.It’s not.” (John Mullins)
    • build a dashboard
    • How do you get from idea to execution and launch?
    • MAT - Milestones, Assumptions, Tasks.All startups must face these seven milestones:  rove your concept P  omplete your design specifications C  reate a prototype C inance yourself (raising capital or some other means) F  hip a beta S  hip the real thing S  reak even in terms of money. BWrite down a list of assumptions that you are makingabout the business, and keep track of them. See if they’retrue or whether things need correcting.
    • “You don’t learn to walk by following rules.You learn by doing and falling over.” (Richard Branson)
    • build a canvas
    • Before you can prove a concept,you need to be able to express the concept.
    • find a sounding board
    • How do you generate lots ofcreative and business ideas?
    • work the muscle
    • find a workout buddy
    • How can you test ideasbefore fully committing to them?
    • iterate towards hypotheses
    • a.k.a. “date before committing”
    • ship an MVP
    • How do you distinguish projects from viable business ideas?
    • clarify your assumptions
    • build a dashboard
    • How do you get from ideato execution and launch?
    • build a canvas
    • find a sounding board
    • How do I make surethis thing doesn’t fail?
    • “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” (Samuel Beckett)
    • IDEA GENERATION EXERCISE #1 20 frustrations
    • Frustration, Conviction, Time, Skills
    • This is your idea for the day
    • IDEA GENERATION EXERCISE #2 Business Model Canvas
    • IDEA GENERATION EXERCISE #2 Business Model Canvas Volunteer Group Please!
    • Q&A How to come up with a business idea? How to test ideas before committing ?How to distinguish projects from business ideas? How to get from idea to execution?
    • MODULE #2STRATEGY & METRICS
    • MODULE #2STRATEGY & METRICS SPEAKER: PAUL GRANT
    • MODULE #2 STRATEGY & METRICSRUNNING ORDER: TALK, EXERCISE, Q&A
    • STRATEGY & METRICS EXERCISE #1 Create your own funnel
    • AcquisitionActivation Retention Referral Revenue £
    • STRATEGY & METRICS EXERCISE #2 Create a team dashboard
    • STRATEGY & METRICS EXERCISE #2 Create a team dashboardWhat are the 6 numbers to watch?
    • STRATEGY & METRICS EXERCISE #2 Create a team dashboard Volunteer Group Please!
    • Q&A How to develop a viable strategy?How to measure progress against goals? How to test towards success?How to conduct customer development?
    • MODULE #3:21 ST CENTURY MARKETING
    • MODULE #3:21 ST CENTURY MARKETING SPEAKER: ROB SYMINGTON
    • MODULE #3: 21 ST CENTURY MARKETINGRUNNING ORDER: CASE STUDY, EXERCISE, Q&A
    • A CASE STUDY
    • +600,000 unique site visitors
    • pr coverage way above our station
    • £0 marketing spend
    • How?
    • BUILD SOMETHING PEOPLE WANT
    • GET IN PUBLIC EARLY
    • subscribers?
    • my mum, dom’s mum
    • CONTENTCOMMUNITY CONCEPT
    • of course that is only half the story
    • of course that is only half the story
    • Hustle!
    • this approach will only get us so far…
    • VIRAL SEARCHPAID ADS
    • what next for esc?
    • the product becomes the marketing
    • 21 ST CENTRURY MARKETING EXERCISE Matthias Surgery!
    • Q&A How to establish a strong brand identity?How to navigate the world of social media?How to measure the impact of your efforts? How to do startup PR that gets coverage?
    • ESCAPES ANONYMOUS THEN… LUNCH!
    • LUNCHPLEASE BE BACK IN 20 MINS (AT 12:50)
    • LUNCHTIME TALKCHRISTIAN ROTHHARDT
    • LOO BREAKPLEASE BE BACK IN 5 MINS
    • MODULE #4:SALES, SALES, SALES
    • MODULE #4:SALES, SALES, SALES SPEAKER: ALEX O’BYRNE
    • MODULE #4: SALES, SALES, SALESRUNNING ORDER: TALK, EXERCISE, Q&A
    • SALES EXERCISE #1 The elevator pitch (in pairs)
    • SALES EXERCISE #2 The group pitchSacrificial lamb from each group
    • SALES EXERCISE #2 The group pitchAllocate your team’s £20 in £5 bills
    • SALES EXERCISE #2 The group pitchTeam spokesperson to justify choice
    • Q&A How to find your potential customers?How to get your first 100 paying clients?How to price your products intelligently? How to build effective sales funnels?
    • MODULE #5:FINANCE & FUNDING
    • MODULE #5:FINANCE & FUNDING SPEAKER: HARRY BRIGGS
    • MODULE #5:FINANCE & FUNDINGRUNNING ORDER: HOSTED Q&A
    • INTRODUCING A WORLD FIRST… THE REVERSEDRAGON’S DEN
    • MODULE #6:TECH & IT SYSTEMS
    • MODULE #6:TECH & IT SYSTEMS SPEAKER: GWYN MORFEY
    • MODULE #6: TECH & IT SYSTEMSRUNNING ORDER: TALK, EXERCISE, Q&A
    • Q&AHow to build a website if you can’t code? How to find good web developers? How to pick the right software tools? How to build landing pages & A/B test?
    • MODULE #7:TEAM & RECRUITMENT
    • MODULE #7:TEAM & RECRUITMENT SPEAKER: DAVID ANDERSON
    • MODULE #7:TEAM & RECRUITMENT RUNNING ORDER: TALK, Q&A
    • Q&AHow to structure strong employee relationships? How to make your first hire? How to incentivise your team? How to build strong startup culture?
    • MODULE #8:STARTUP LEGALS
    • MODULE #8: STARTUP LEGALSSPEAKER: WILLIAM ROBBINS
    • MODULE #8: STARTUP LEGALSRUNNING ORDER: TALK, Q&A
    • Q&A How to cover off all my legal bases?What should I be focusing on at this stage?
    • MODULE #9EARLY-STAGE ACCOUNTING
    • MODULE #9EARLY-STAGE ACCOUNTING SPEAKER: DARREN FELL
    • MODULE #9EARLY-STAGE ACCOUNTING RUNNING ORDER: TALK, Q&A
    • Q&A How to automate financial reporting?How to know what numbers to measure? How to find the right payment tools?
    • FEEDBACK
    • PLEASE JOIN US FOR A DRINK