Intro to Digital MarketingWITH ADELE BARLOW + COURTNEY BOYD MYERS
Best Practices 1. BRAND IDENTITY2. MARKETING TOOLBOX 3. PUBLISHING 4. EMAIL MARKETING 5. EXTRA CREDIT
Brand IdentityTHINK OF BRANDS YOU LOVE. AND WHY?
Made to Stick
Made to Stick
Marketing Toolbox SOCIAL MEDIA TOOLS! FACEBOOK, TWITTER, PINTEREST, TUMBLR,LINKEDIN, FOURSQUARE, YOUTUBE, INSTAGRAM... OTHER AWESOME TOOLS! GOOGLE ANALYTICS, LAUNCHROCK, WUFOO, PUNCHTAB, ABTESTS.COM, CROWDSPRING, SHOPIFY, JUX & MORE
Facebook Best Practices:Implementing Facebook Login on Your Site Showing who else “Likes” your page with Facebook connections Facebook’s Open GraphFacebook Page: Engage Community + Play with Promoted Posts Facebook Advertising
Twitter’s Best PracticesBuild your following, reputation, and customers trust withthese simple practices: 1. Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them! 2. Listen. Regularly monitor the comments about your company, brand, and products. 3. Ask. Ask questions of your followers to glean valuable insights and show that you are listening. 4. Respond. Respond to compliments and feedback in real time 5. Reward. Tweet updates about special offers, discounts and time-sensitive deals. 6. Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business. 7. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers. 8. Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, Source:think about your voice as you Tweet. How but https://business.twitter.com/en/basics/best-practices/ do you want your business to appear to the Twitter community?
Pinterest - Work ClubLondon-based digital agency Work Club is looking for a newcreative director, emphasis on the ﬁrst word. To that end, thecompany made use of Pinterest for a creative job listing. The posthas a narrative that unfolds through pinned images andaccompanying text. (A picture of Matt Damon in his Saving PrivateRyan army duds has a caption that reads "So we’re searching forsomeone.")
Tumblr This is not a place to host your website. This is for your extra content that is: Bite-Sized, Light-Weight, Tongue-in-Cheek When I Get Bad PressTips: Tag your posts, Reblog others, Repurpose content
YouTube - “Dollar Shave Club” http://www.youtube.com/watch?feature=player_embedded&v=ZUG9qYTJMsI-Viewed more than 7 million times-instantly went viral + jointly conveyed the brand personality and thebeneﬁts of the service deftly.-social media dominates our collective conversations-very large brands can be built without the widespread use of paidtraditional media.-While it will take several years for the incumbent CPG companies tomaster these new marketing arts, companies like DSC emerge andget very large despite the massive spend of the traditional guys.-This is referred to as asymmetric marketing — no matter how muchmoney spent by the incumbent, the new brand can still become verylarge for tiny fractions of that spend.
Email Marketing -Make it easy to subscribe -Make it relevant-Tell subscribers with audiencewhat they’re getting segmentationthemselves into-Design your -Optimize for Mobilenewsletter that ﬁtsyour brand -Make your content shareable-Make it digestible