How to Launch Your Idea Online (and how not to!) - with the Esc tech team
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How to Launch Your Idea Online (and how not to!) - with the Esc tech team

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Slide deck from our recent Escape School event. ...

Slide deck from our recent Escape School event.

Come to this event to learn what it takes to successfully launch an idea, project or business on the web. Learn how to test and launch your idea without spending all your savings and before quitting your job.
Our speakers are Escape the City's tech team - consisting of Co-Founder and Head of Product - Dom Jackman, CTO and Lead Developer - Chris Bushell, and Front-End Developer - Stefan Ritter.
The guys will be sharing what they have learnt (often the hard way) about building successful web products and what they would do if they were starting a web-based startup again tomorrow. This is a great chance to learn directly from a team that is right in the middle of building something exciting.

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How to Launch Your Idea Online (and how not to!) - with the Esc tech team How to Launch Your Idea Online (and how not to!) - with the Esc tech team Presentation Transcript

  • HOW TO LAUNCH YOUR IDEA ONLINE (and how not to) BY THE Escape the City Tech Team
  • The Escape the City Tech Team Dom Jackman Co founder - Escape Management Consulting - Non tech background (Geography – Durham) - Four years product development Chris Bushell ESC CTO - Escaped Banking - Technical background - Comp Sci Degree - 10 years corporate IT experience Stefan Ritter Front-end Dev - Escaped Austria - Self taught - Teacher of Design - Hates snowboarding
  • What type of business are you building? Tech - Enabled Tech Software as a service A Social networkShop Community site Advertising Online market place Subscription Affiliate or
  • The steps online business should go through TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS* *Not all ‘online’ business have to get here
  • TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS* Tech - Enabled Tech What type of business are you building? Any non-technical person can build a very successful business Find a technical co- founder!
  • Start small but start Launch page Mailing list + Buzz + Your first 1,000 fans! = TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
  • Create a Minimal Viable Product Big Lesson – DON’T RE INVENT THE WHEEL / CUSTOMISE TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS Examples of third party software you should take advantage of
  • Get your hands dirty Big Lesson – Learn to code (at least the basics) Cheaper. Its getting easier. Fun. Set you up for next step. Offline courses Online TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
  • Taking it to the next level Your idea passes these tests: TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS - Good traction: Lots of subscribers, success stories etc - Revenue: Small or know where its coming from WARNING!!! Things just got a bit more serious Funding, Hiring developers, Confident product Vision, Office
  • Hire the best Developers you can afford TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
  • Co-locate your team TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
  • Keep it simple TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
  • Prioritise features ruthlessly TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
  • Release little and often TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
  • Don’t be afraid to throw things away TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
  • Build quality in TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
  • USE THE RIGHT METRICS TO GUIDE YOU! TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
  • QUESTIONS?