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Escape the City - The Future Escape the City - The Future Presentation Transcript

  • THE FUTURE OF ESCAPE AS
SEEN
IN

  • MEET ESCAPE THE CITY“
 Helping
Corporate
Drones
Live
Their
Dreams.
 ”

  • WE BELIEVE THAT LIFE IS TOO SHORT TOWORK FOR A BIG CORPORATE COMPANY IF YOU FEEL THE SAME – WE’D LOVE YOU TO JOIN US
  • A NOTE FROM THE FOUNDERSHello
there,
 Escape
the
City
stands
for
something.
We
believe
 life
is
too
short
to
do
work
that
doesn’t
maJer
to
The
two
of
us
started
Escape
the
City
when
we
 you.
We
believe
this
is
an
important
idea.
were
working
as
management
consultants
in
the
heart
of
the
corporate
world
(the
City)
in
London.
 We
are
an
early
stage
start‐up
with
a
concept
that
We
bonded
over
a
shared
feeling
of
‘surely
there
is
 has
really
struck
a
chord.
We
have
clear
growth
more
to
life
than
this?’
 plans.
We
are
already
building
the
future
of
Escape
 the
City.
We’d
love
your
help
in
geLng
there.
We
wanted
to
escape
our
corporate
jobs
and
we
were
struck
by
how
hard
it
was
to
actually
make
 We
are
building
a
plaMorm
that
will
help
millions
the
leap.
Where
were
all
the
genuinely
viable,
 of
people
make
exciFng
career
transiFons
that
exciFng
career
alternaFves?
 they
currently
are
only
dreaming
of.
We
realised
that
most
of
our
friends
and
 Please
read
on
to
find
out
how.
colleagues
were
struggling
with
the
same
challenge:
‘if
not
this,
then
what?’
 Thank
you
for
your
support
in
geLng
us
this
far.
We
are
building
Escape
the
City
to
solve
this
 Dom
&
Rob
problem.
 Dom
Jackman
|
Rob
Symington
You
are
probably
already
aware
of
Escape
the
City
 (Co‐Founders
of
Escape
the
City)
–
who
we
are
and
what
we’re
doing.
What
you
aren’t
yet
aware
of
is
our
plan
for
the
future.
This
document
is
that
plan.

  • WHO ARE WE?“
 Meet
Dom
Jackman
&
Rob
Symington.
Bored
with
their
 jobs
they
left
in
search
of
new
careers.
Realising
others
 felt
the
same
as
them
they
set
up
Escape
the
City.
 ”

  • TWO ESCAPEES, ONE VISION Who
are
we?
 Why
are
we
doing
this?
Rob
(le*)
is
interested
in
stories
that
spread.
He
believes
that
 We
met
whilst
working
as
management
consultants
in
London.
just
because
things
are
done
in
a
certain
way
it
doesnt
mean
 We
are
both
driven
and
ambiTous
but
when
we
looked
at
the
that
that
is
the
best
way
to
do
them.
He
once
drove
a
35‐year‐ corporate
ladder
lined
up
ahead
of
us,
we
realised
that
our
future
old
Land
Rover
from
Cape
Town
to
Cairo.
He
owns
an
orange
 careers
would
lie
outside
of
the
corporate
mainstream.
double‐decker
bus
called
Esmerelda.
He
loves
Manchester
United.
 It’s
easy
to
know
what
you
don’t
want
to
do.
Finding
exciTng
 alternaTves
is
hard.
Our
eureka
moment
came
when
we
realised
 that
masses
of
professionals
feel
exactly
the
same
way.
Dom
(right)
is
interested
in
start‐ups,
entrepreneurialism
and
adventure.
He
is
passionate
about
working
hard
on
something
 It
is
a
tragedy
that
so
many
talented
people
seYle
for
corporate
 jobs
that
don’t
really
maYer
to
them.
It’s
not
about
opTng
out.
It’s
he
really
believes
in.
He
also
loves
a
good
adventure
whether
 about
fighTng
to
find
career
opportuniTes
that
maYer
to
you.
it’s
canoeing
down
the
Yukon,
climbing
mountains
in
the
Andes
or
cycling
to
Paris
in
24
hours.
 We
know
how
hard
this
is.
We
are
building
the
solu;on.

  • “
A
London‐based
start‐up
has
 found
an
opportunity
for
 professionals
eager
to
quit
 corporate
life
for
more
 ”
 entrepreneurial
ventures.
WHAT HAVE WE BUILT? ”

  • OUR STORY – 24 MONTHS AT A KITCHEN TABLE Star;ng
a
movement
from
our
kitchen
table
 Our
first
24
months
in
numbers…
We
started
Escape
with
£5k
each.
We
threw
a
big
600
person
 +100
Monday
‘Top
10
OpportuniTes’
newsleYers
launch
party
and
released
our
first
website
on
March
7th
 +67,000
Escape
the
City
members
2010…
we
haven’t
stopped
since.
 +£100,000
revenue
in
24
months
 +2000
organisaTons
posTng
opportuniTes
In
just
two
years,
with
very
limited
resources
we
have
 +90
ciTes
with
Escape
Meetups
proposed
/
organised
bootstrapped
our
way
to
a
well‐loved
brand,
healthy
early
 15
mainstream
press
features
revenue
and
a
growing
global
community
with
bases
in
 4
television
appearances
(Bloomberg
&
Reuters)
London
and
New
York.
 1
book
deal
with
Wiley
(The
Escape
Manifesto)
 1
base
in
New
York
(10,000
members
and
counTng)
We
know
that
the
potenTal
for
this
idea
is
huge.
We
are
only
 3
escape
couples
&
1
happy
engagement*
just
scratching
the
surface.
We
are
fantasTcally
placed
to
capitalise
on
this
opportunity.
We
want
you
to
join
us.
 
 
 
[*CongratulaFons
Ben
Keene
and
Susie
Daniell!]

  • WHAT IS THE VISION?
  • A LOT OF PEOPLE WANT TO ‘DO SOMETHING DIFFERENT’ 650m …professionals worldwide 1 75% …plan on changing career within 5 years 2 60% …are not truly engaged in what they do 3 54% …would like to start a business 4 50% …want to take a career break 5 We
get
emails
from
people
on
a
daily
basis
telling
us
how
excited
 they
are
to
have
found
us.
O*en
professionals
will
email
us
from
 different
countries
begging
us
to
start
an
Escape
hub
in
their
city.

 This
is
an
idea
that
excites
a
lot
of
people.

 The
Tme
is
right
–
the
world
is
changing,
careers
are
changing.

 People
are
no
longer
working
for
one
company
for
40
years.

 People
don’t
want
to
spend
their
career
in
one
single
industry.

 People
want
to
drive
their
careers
in
direcTons
that
maYer
to
 them.
They
want
to
find
exciTng
jobs,
start
their
own
businesses,
 and
go
on
big
adventures.
 Sources: TransiToning
away
from
the
corporate
world
is
really
hard.
That’s
 1 Linkedin
 why
over
67,000
people
have
joined
Escape
the
City
in
pursuit
of
 2
Fresh
Business
Thinking.com
 opportuniTes,
support
and
inspiraTon
to
make
the
leap.
 3
Towers
Perrin
/
Gallup
 4
Kauffman
FoundaTon
 What
we
have
achieved
so
far
is
just
the
;p
of
the
iceberg.
We
 5
EuPWN
Thinktank
hYp://www.istockphoto.com/stock‐photo‐14627326‐woman‐with‐thought‐bubble.php?st=7d45cb8
 believe
that
our
plan
for
Escape
can
change
millions
of
lives.

  • THE BIG IDEA The
world’s
largest
 The
world’s
first
professional
 professional
network.

 discovery
network.
 ‘What
have
you
done?’
 ‘What
do
you
want
to
do?’
A
backward‐looking
record
of
 A
forward‐looking
discovery
professional
experience
and
 network.
Match‐making
between
 work‐related
contacts.
 you
and
your
future.

  • AN ASPIRATIONAL NETWORKThe
problem
with
current
services
 The
solu;on…
 Escape
the
City…
•  You
can
register
your
CV
with
a
 We
are
building
a
forward‐looking
 headhunter
or
recruitment
agent...
but
 professional
network
that
helps
people
 you
are
most
likely
going
to
receive
 plan
exciTng
career
moves
that
match
not
 opportuniTes
that
keep
you
on
your
 only
their
pasts,
but
the
future
that
they
 current
trajectory.

 want
for
themselves.
 Find
an
exciTng
job
•  You
can
browse
job
boards,
you
can
 Our
idea
is
simple
 even
set
job
alerts...
but
this
is
like
 looking
for
a
needle
in
a
haystack
and
 It
is
about
discovery
–
“Tell
us
what
you
are
 presupposes
that
you
already
know
 looking
for
and
we’ll
help
you
find
it”.
 what
you
are
looking
for.
 We
will
provide
Escape
members
with
 Start
your
own
business
•  You
can
polish
your
Linkedin
profile...
 tools
to
set
their
aspiraTons
–
which
we
 but
Linkedin
doesn’t
know
what
you
 then
use
to
match‐make
them
with
the
 want
to
do
with
your
career.
It
is
 people,
organisaTons,
and
informaTon
 mainly
backward
looking
–
a
record
of
 that
reflect
where
they
want
to
get
to.
 your
past
experience.

 Don’t
map
your
past,
plan
your
future.

 Go
on
a
big
adventure
 hYp://nycagrow.files.wordpress.com/2010/03/big‐is‐small.jpg

  • SO WHAT ARE WE BUILDING? SET YOUR ESCAPE COMMUNITY EXPANSION Set
your
preferences
 A
genuine
online
 and
get
matched
with
 movement.
Connect
 exciFng
opportuniFes.
 with
people
who
can
 Share
your
escape
with
 help
you
get
where
 the
community.
Receive
 you’re
going.
Escape
 help
and
get
support.
 hubs
and
events
in
 Be
personally
 more
countries
and
 approached
by
exciFng
 ciFes
around
the
 organisaFons.

 world.

 ULTIMATE PRIVACY MORE OPTIONS Manage
how
you
 The
single
best
 share
your
 source
of
non‐ escape.
Remain
 corporate
 anonymous
‐
hide
 opportuniFes,
 your
idenFty
or
 organisaFons,
and
 current
employer
 adventures.
Set
 and
sFll
benefit
 PRIVACY your
preferences,
 from
using
the
 receive
personal
 site.
 alerts.

  • MEET THE ESCAPE TEAM Dom:
Co‐Founder
/
Technical
Lead
 Rob:
Co‐Founder
/
Commercial
Lead
 Addicted
to
pixels.
Website
interface
guru.
 Writes
more
emails
than
any
person
alive.
On
 Adventure
junkie.
Working
furiously
to
deliver
 point
to
give
the
users
what
they
want
and
 the
new
platorm.
 connect
them
with
organisaTons.
 Fabio:
Lead
Developer
 Mike:
US
Commercial
Lead
 +5
years
experience
managing
so*ware
teams.
 Escaped
an
investment
bank
to
take
Escape
 Ruby‐on‐Rails,
MySQL
Guru.
Loves
skiing
and
 the
City
to
New
York.
Spearheads
the
US
 the
great
outdoors.
 revoluTon
from
a
leather
jacket.
 Kelly:
Front
End
Developer
 Louisa:
Team
Linchpin
 New
Zealands
finest
export.
Expert
in
user
 Hyper‐efficient
office
manager
and
sales
 experience
/
interface
design
/
HTML
/
CSS.
 manager.
Louisa
keeps
the
ship
afloat.
Without
 Moved
to
London
to
join
the
team.
 her
we’d
be
nothing!
 Recrui;ng:
 X2
Ruby
Developers
(Summer
2012)
 Adele:
Community
Manager
 Escape
the
City’s
very
first
groupie.
In‐depth
 digital
community
building
experience.
Adele
 is
an
uber‐connector
and
talented
educator.
 Recrui;ng:
 Organisa;on
Hunter
(Summer
2012)
 Interns
(Rolling
every
6
weeks)

  • ALL EXISTING MEMBERS WILL GET PRIORITY ACCESS TO THE NEW SITEIF YOU HAVEN’T YET JOINED – PLEASE GO TO OUR HOME PAGE TO REQUEST MEMBERSHIP www.escapethecity.org