MEET ESCAPE THE CITY“ Helping Corporate Drones Live Their Dreams. ”
WE BELIEVE THAT LIFE IS TOO SHORT TOWORK FOR A BIG CORPORATE COMPANY IF YOU FEEL THE SAME – WE’D LOVE YOU TO JOIN US
A NOTE FROM THE FOUNDERSHello there, Escape the City stands for something. We believe life is too short to do work that doesn’t maJer to The two of us started Escape the City when we you. We believe this is an important idea. were working as management consultants in the heart of the corporate world (the City) in London. We are an early stage start‐up with a concept that We bonded over a shared feeling of ‘surely there is has really struck a chord. We have clear growth more to life than this?’ plans. We are already building the future of Escape the City. We’d love your help in geLng there. We wanted to escape our corporate jobs and we were struck by how hard it was to actually make We are building a plaMorm that will help millions the leap. Where were all the genuinely viable, of people make exciFng career transiFons that exciFng career alternaFves? they currently are only dreaming of. We realised that most of our friends and Please read on to ﬁnd out how. colleagues were struggling with the same challenge: ‘if not this, then what?’ Thank you for your support in geLng us this far. We are building Escape the City to solve this Dom & Rob problem. Dom Jackman | Rob Symington You are probably already aware of Escape the City (Co‐Founders of Escape the City) – who we are and what we’re doing. What you aren’t yet aware of is our plan for the future. This document is that plan.
WHO ARE WE?“ Meet Dom Jackman & Rob Symington. Bored with their jobs they left in search of new careers. Realising others felt the same as them they set up Escape the City. ”
TWO ESCAPEES, ONE VISION Who are we? Why are we doing this? Rob (le*) is interested in stories that spread. He believes that We met whilst working as management consultants in London. just because things are done in a certain way it doesnt mean We are both driven and ambiTous but when we looked at the that that is the best way to do them. He once drove a 35‐year‐ corporate ladder lined up ahead of us, we realised that our future old Land Rover from Cape Town to Cairo. He owns an orange careers would lie outside of the corporate mainstream. double‐decker bus called Esmerelda. He loves Manchester United. It’s easy to know what you don’t want to do. Finding exciTng alternaTves is hard. Our eureka moment came when we realised that masses of professionals feel exactly the same way. Dom (right) is interested in start‐ups, entrepreneurialism and adventure. He is passionate about working hard on something It is a tragedy that so many talented people seYle for corporate jobs that don’t really maYer to them. It’s not about opTng out. It’s he really believes in. He also loves a good adventure whether about ﬁghTng to ﬁnd career opportuniTes that maYer to you. it’s canoeing down the Yukon, climbing mountains in the Andes or cycling to Paris in 24 hours. We know how hard this is. We are building the solu;on.
“ A London‐based start‐up has found an opportunity for professionals eager to quit corporate life for more ” entrepreneurial ventures. WHAT HAVE WE BUILT? ”
OUR STORY – 24 MONTHS AT A KITCHEN TABLE Star;ng a movement from our kitchen table Our ﬁrst 24 months in numbers… We started Escape with £5k each. We threw a big 600 person +100 Monday ‘Top 10 OpportuniTes’ newsleYers launch party and released our ﬁrst website on March 7th +67,000 Escape the City members 2010… we haven’t stopped since. +£100,000 revenue in 24 months +2000 organisaTons posTng opportuniTes In just two years, with very limited resources we have +90 ciTes with Escape Meetups proposed / organised bootstrapped our way to a well‐loved brand, healthy early 15 mainstream press features revenue and a growing global community with bases in 4 television appearances (Bloomberg & Reuters) London and New York. 1 book deal with Wiley (The Escape Manifesto) 1 base in New York (10,000 members and counTng) We know that the potenTal for this idea is huge. We are only 3 escape couples & 1 happy engagement* just scratching the surface. We are fantasTcally placed to capitalise on this opportunity. We want you to join us. [*CongratulaFons Ben Keene and Susie Daniell!]
A LOT OF PEOPLE WANT TO ‘DO SOMETHING DIFFERENT’ 650m …professionals worldwide 1 75% …plan on changing career within 5 years 2 60% …are not truly engaged in what they do 3 54% …would like to start a business 4 50% …want to take a career break 5 We get emails from people on a daily basis telling us how excited they are to have found us. O*en professionals will email us from diﬀerent countries begging us to start an Escape hub in their city. This is an idea that excites a lot of people. The Tme is right – the world is changing, careers are changing. People are no longer working for one company for 40 years. People don’t want to spend their career in one single industry. People want to drive their careers in direcTons that maYer to them. They want to ﬁnd exciTng jobs, start their own businesses, and go on big adventures. Sources: TransiToning away from the corporate world is really hard. That’s 1 Linkedin why over 67,000 people have joined Escape the City in pursuit of 2 Fresh Business Thinking.com opportuniTes, support and inspiraTon to make the leap. 3 Towers Perrin / Gallup 4 Kauﬀman FoundaTon What we have achieved so far is just the ;p of the iceberg. We 5 EuPWN Thinktank hYp://www.istockphoto.com/stock‐photo‐14627326‐woman‐with‐thought‐bubble.php?st=7d45cb8 believe that our plan for Escape can change millions of lives.
THE BIG IDEA The world’s largest The world’s ﬁrst professional professional network. discovery network. ‘What have you done?’ ‘What do you want to do?’ A backward‐looking record of A forward‐looking discovery professional experience and network. Match‐making between work‐related contacts. you and your future.
AN ASPIRATIONAL NETWORKThe problem with current services The solu;on… Escape the City… • You can register your CV with a We are building a forward‐looking headhunter or recruitment agent... but professional network that helps people you are most likely going to receive plan exciTng career moves that match not opportuniTes that keep you on your only their pasts, but the future that they current trajectory. want for themselves. Find an exciTng job • You can browse job boards, you can Our idea is simple even set job alerts... but this is like looking for a needle in a haystack and It is about discovery – “Tell us what you are presupposes that you already know looking for and we’ll help you ﬁnd it”. what you are looking for. We will provide Escape members with Start your own business • You can polish your Linkedin proﬁle... tools to set their aspiraTons – which we but Linkedin doesn’t know what you then use to match‐make them with the want to do with your career. It is people, organisaTons, and informaTon mainly backward looking – a record of that reﬂect where they want to get to. your past experience. Don’t map your past, plan your future. Go on a big adventure hYp://nycagrow.ﬁles.wordpress.com/2010/03/big‐is‐small.jpg
SO WHAT ARE WE BUILDING? SET YOUR ESCAPE COMMUNITY EXPANSION Set your preferences A genuine online and get matched with movement. Connect exciFng opportuniFes. with people who can Share your escape with help you get where the community. Receive you’re going. Escape help and get support. hubs and events in Be personally more countries and approached by exciFng ciFes around the organisaFons. world. ULTIMATE PRIVACY MORE OPTIONS Manage how you The single best share your source of non‐ escape. Remain corporate anonymous ‐ hide opportuniFes, your idenFty or organisaFons, and current employer adventures. Set and sFll beneﬁt PRIVACY your preferences, from using the receive personal site. alerts.
MEET THE ESCAPE TEAM Dom: Co‐Founder / Technical Lead Rob: Co‐Founder / Commercial Lead Addicted to pixels. Website interface guru. Writes more emails than any person alive. On Adventure junkie. Working furiously to deliver point to give the users what they want and the new platorm. connect them with organisaTons. Fabio: Lead Developer Mike: US Commercial Lead +5 years experience managing so*ware teams. Escaped an investment bank to take Escape Ruby‐on‐Rails, MySQL Guru. Loves skiing and the City to New York. Spearheads the US the great outdoors. revoluTon from a leather jacket. Kelly: Front End Developer Louisa: Team Linchpin New Zealands ﬁnest export. Expert in user Hyper‐eﬃcient oﬃce manager and sales experience / interface design / HTML / CSS. manager. Louisa keeps the ship aﬂoat. Without Moved to London to join the team. her we’d be nothing! Recrui;ng: X2 Ruby Developers (Summer 2012) Adele: Community Manager Escape the City’s very ﬁrst groupie. In‐depth digital community building experience. Adele is an uber‐connector and talented educator. Recrui;ng: Organisa;on Hunter (Summer 2012) Interns (Rolling every 6 weeks)
ALL EXISTING MEMBERS WILL GET PRIORITY ACCESS TO THE NEW SITEIF YOU HAVEN’T YET JOINED – PLEASE GO TO OUR HOME PAGE TO REQUEST MEMBERSHIP www.escapethecity.org