Escape the City - The Future

THE FUTURE OF ESCAPE AS SEEN IN 

MEET ESCAPE THE CITY“  Helping Corporate Drones Live Their Dreams.  ” 

WE BELIEVE THAT LIFE IS TOO SHORT TOWORK FOR A BIG CORPORATE COMPANY IF YOU FEEL THE SAME – WE’D LOVE YOU TO JOIN US

A NOTE FROM THE FOUNDERSHello there,  Escape the City stands for something. We believe  life is too short to do work that doesn’t maJer to The two of us started Escape the City when we  you. We believe this is an important idea. were working as management consultants in the heart of the corporate world (the City) in London.  We are an early stage start‐up with a concept that We bonded over a shared feeling of ‘surely there is  has really struck a chord. We have clear growth more to life than this?’  plans. We are already building the future of Escape  the City. We’d love your help in geLng there. We wanted to escape our corporate jobs and we were struck by how hard it was to actually make  We are building a plaMorm that will help millions the leap. Where were all the genuinely viable,  of people make exciFng career transiFons that exciFng career alternaFves?  they currently are only dreaming of. We realised that most of our friends and  Please read on to ﬁnd out how. colleagues were struggling with the same challenge: ‘if not this, then what?’  Thank you for your support in geLng us this far. We are building Escape the City to solve this  Dom & Rob problem.  Dom Jackman | Rob Symington You are probably already aware of Escape the City  (Co‐Founders of Escape the City) – who we are and what we’re doing. What you aren’t yet aware of is our plan for the future. This document is that plan. 

WHO ARE WE?“  Meet Dom Jackman & Rob Symington. Bored with their  jobs they left in search of new careers. Realising others  felt the same as them they set up Escape the City.  ” 

TWO ESCAPEES, ONE VISION Who are we?  Why are we doing this? Rob (le*) is interested in stories that spread. He believes that  We met whilst working as management consultants in London. just because things are done in a certain way it doesnt mean  We are both driven and ambiTous but when we looked at the that that is the best way to do them. He once drove a 35‐year‐ corporate ladder lined up ahead of us, we realised that our future old Land Rover from Cape Town to Cairo. He owns an orange  careers would lie outside of the corporate mainstream. double‐decker bus called Esmerelda. He loves Manchester United.  It’s easy to know what you don’t want to do. Finding exciTng  alternaTves is hard. Our eureka moment came when we realised  that masses of professionals feel exactly the same way. Dom (right) is interested in start‐ups, entrepreneurialism and adventure. He is passionate about working hard on something  It is a tragedy that so many talented people seYle for corporate  jobs that don’t really maYer to them. It’s not about opTng out. It’s he really believes in. He also loves a good adventure whether  about ﬁghTng to ﬁnd career opportuniTes that maYer to you. it’s canoeing down the Yukon, climbing mountains in the Andes or cycling to Paris in 24 hours.  We know how hard this is. We are building the solu;on. 

“ A London‐based start‐up has  found an opportunity for  professionals eager to quit  corporate life for more  ”  entrepreneurial ventures. WHAT HAVE WE BUILT? ” 

OUR STORY – 24 MONTHS AT A KITCHEN TABLE Star;ng a movement from our kitchen table  Our ﬁrst 24 months in numbers… We started Escape with £5k each. We threw a big 600 person  +100 Monday ‘Top 10 OpportuniTes’ newsleYers launch party and released our ﬁrst website on March 7th  +67,000 Escape the City members 2010… we haven’t stopped since.  +£100,000 revenue in 24 months  +2000 organisaTons posTng opportuniTes In just two years, with very limited resources we have  +90 ciTes with Escape Meetups proposed / organised bootstrapped our way to a well‐loved brand, healthy early  15 mainstream press features revenue and a growing global community with bases in  4 television appearances (Bloomberg & Reuters) London and New York.  1 book deal with Wiley (The Escape Manifesto)  1 base in New York (10,000 members and counTng) We know that the potenTal for this idea is huge. We are only  3 escape couples & 1 happy engagement* just scratching the surface. We are fantasTcally placed to capitalise on this opportunity. We want you to join us.       [*CongratulaFons Ben Keene and Susie Daniell!] 

WHAT IS THE VISION?

A LOT OF PEOPLE WANT TO ‘DO SOMETHING DIFFERENT’ 650m …professionals worldwide 1 75% …plan on changing career within 5 years 2 60% …are not truly engaged in what they do 3 54% …would like to start a business 4 50% …want to take a career break 5 We get emails from people on a daily basis telling us how excited  they are to have found us. O*en professionals will email us from  different countries begging us to start an Escape hub in their city.   This is an idea that excites a lot of people.   The Tme is right – the world is changing, careers are changing.   People are no longer working for one company for 40 years.   People don’t want to spend their career in one single industry.   People want to drive their careers in direcTons that maYer to  them. They want to find exciTng jobs, start their own businesses,  and go on big adventures.  Sources: TransiToning away from the corporate world is really hard. That’s  1 Linkedin  why over 67,000 people have joined Escape the City in pursuit of  2 Fresh Business Thinking.com  opportuniTes, support and inspiraTon to make the leap.  3 Towers Perrin / Gallup  4 Kauffman FoundaTon  What we have achieved so far is just the ;p of the iceberg. We  5 EuPWN Thinktank hYp://www.istockphoto.com/stock‐photo‐14627326‐woman‐with‐thought‐bubble.php?st=7d45cb8  believe that our plan for Escape can change millions of lives. 

THE BIG IDEA The world’s largest  The world’s ﬁrst professional  professional network.   discovery network.  ‘What have you done?’  ‘What do you want to do?’ A backward‐looking record of  A forward‐looking discovery professional experience and  network. Match‐making between  work‐related contacts.  you and your future. 

AN ASPIRATIONAL NETWORKThe problem with current services  The solu;on…  Escape the City… •  You can register your CV with a  We are building a forward‐looking  headhunter or recruitment agent... but  professional network that helps people  you are most likely going to receive  plan exciTng career moves that match not  opportuniTes that keep you on your  only their pasts, but the future that they  current trajectory.   want for themselves.  Find an exciTng job •  You can browse job boards, you can  Our idea is simple  even set job alerts... but this is like  looking for a needle in a haystack and  It is about discovery – “Tell us what you are  presupposes that you already know  looking for and we’ll help you find it”.  what you are looking for.  We will provide Escape members with  Start your own business •  You can polish your Linkedin profile...  tools to set their aspiraTons – which we  but Linkedin doesn’t know what you  then use to match‐make them with the  want to do with your career. It is  people, organisaTons, and informaTon  mainly backward looking – a record of  that reflect where they want to get to.  your past experience.   Don’t map your past, plan your future.   Go on a big adventure  hYp://nycagrow.files.wordpress.com/2010/03/big‐is‐small.jpg 

SO WHAT ARE WE BUILDING? SET YOUR ESCAPE COMMUNITY EXPANSION Set your preferences  A genuine online  and get matched with  movement. Connect  exciFng opportuniFes.  with people who can  Share your escape with  help you get where  the community. Receive  you’re going. Escape  help and get support.  hubs and events in  Be personally  more countries and  approached by exciFng  ciFes around the  organisaFons.   world.   ULTIMATE PRIVACY MORE OPTIONS Manage how you  The single best  share your  source of non‐ escape. Remain  corporate  anonymous ‐ hide  opportuniFes,  your idenFty or  organisaFons, and  current employer  adventures. Set  and sFll beneﬁt  PRIVACY your preferences,  from using the  receive personal  site.  alerts. 

MEET THE ESCAPE TEAM Dom: Co‐Founder / Technical Lead  Rob: Co‐Founder / Commercial Lead  Addicted to pixels. Website interface guru.  Writes more emails than any person alive. On  Adventure junkie. Working furiously to deliver  point to give the users what they want and  the new platorm.  connect them with organisaTons.  Fabio: Lead Developer  Mike: US Commercial Lead  +5 years experience managing so*ware teams.  Escaped an investment bank to take Escape  Ruby‐on‐Rails, MySQL Guru. Loves skiing and  the City to New York. Spearheads the US  the great outdoors.  revoluTon from a leather jacket.  Kelly: Front End Developer  Louisa: Team Linchpin  New Zealands finest export. Expert in user  Hyper‐efficient office manager and sales  experience / interface design / HTML / CSS.  manager. Louisa keeps the ship afloat. Without  Moved to London to join the team.  her we’d be nothing!  Recrui;ng:  X2 Ruby Developers (Summer 2012)  Adele: Community Manager  Escape the City’s very first groupie. In‐depth  digital community building experience. Adele  is an uber‐connector and talented educator.  Recrui;ng:  Organisa;on Hunter (Summer 2012)  Interns (Rolling every 6 weeks) 

ALL EXISTING MEMBERS WILL GET PRIORITY ACCESS TO THE NEW SITEIF YOU HAVEN’T YET JOINED – PLEASE GO TO OUR HOME PAGE TO REQUEST MEMBERSHIP www.escapethecity.org

http://www.best-practice-business.de	1715
http://www.scoop.it	222
http://bizforward.de	185
http://feeds.feedburner.com	54
http://intranet.di	17
http://rictandag.tumblr.com	4
http://best-practice-business.com	1
http://translate.googleusercontent.com	1

Escape the City - The Future

by escapeco on Jun 07, 2012

Accessibility

Categories

Upload Details

Usage Rights

8 Embeds 2,199

Statistics

Escape the City - The Future Presentation Transcript