P. Wintlev Jensen Eu Commission - eSangathan International Conference

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  • 1. The role of ICT for Ageing Well Peter Wintlev-Jensen ICT for Inclusion DG Information Society and Media
  • 2. ICT & Ageing: Social Necessity and Economic Opportunity
    • In Europe
    • 80+ population: doubles until 2050
    • 60+ population: from 20% in 1995 to 25% in 2020
    • 50+ population: 21% has severe vision/hearing/dexterity problems
    • Today 4 working for 1 retired, in 2050 only 2 working for 1 retired
    • Cost of pensions/health/long-term care: up by 4-8 % of GDP (2025)
    • Shortfall of human resources
    • === // ===
    • Wealth and revenues in Europe of persons over 65 is over 3000 B€
    • Need for all available human resources in the future labour market
    • New market opportunity for ICT products and services
  • 3. Employment Rates for Elderly Workers EU Target
  • 4. ICT use at work by 50+ workers
    • More than half of today’s 50+ workers use computers at the workplace
    • Less than half use the internet
    (Data source: Senior Watch 2 surveys) Computer Use Internet Use
  • 5. ICT use at work by 50+ workers
    • Computer use at work has seen an enormous increase among older workers in the last 15 years
    • Computer experience at work significantly enhances the likelihood to be using computers after retirement
    • Share of computer users among not ICT using workers in the latest retirement cohort: 43%
    • While in the 1992-96 retirement cohort, those who used computers at work 53% are users still today.
    • The survey data confirm the key importance of the workplace in relation to the observed age-related digital divides in Europe .
    (Data source: Senior Watch 2 surveys)
  • 6. Some of the barriers
    • Employers are not interested in keeping older workers
    • People are not interested in working longer
      • Physical problems
      • Lacking incentives
    • People are not allowed to work longer
    • Older people don’t use the Internet and find technology challenging
      • Over 20% of the 50+ are seriously challenged in hearing, vision or dexterity
      • Only 10% of people over 65 use the Internet
      • ICT is complex and requires special skills
    • Most workplaces do not yet accommodate needs of older workers
      • Accessibility
      • Flexibility
  • 7. ICT in support of older people…
    • At Work
      • Staying active and productive for longer
      • Better quality of work and work-life balance
    • In the Community
      • Overcoming isolation & loneliness
      • Keeping up social networks
      • Accessing public services
    • At Home
      • Better quality of life for longer
      • Independence, autonomy and dignity
  • 8. So what’s in the way?
    • Older people don’t use the Internet and find technology challenging
      • Only 10% of people over 65 use the Internet
      • Over 20% of the 50+ are seriously challenged in hearing, vision or dexterity
      • ICT is complex and requires special skills
    • Ageing needs not yet in main-stream products
      • Insufficient awareness of market opportunities and users' needs
      • Older users needs not built into new designs and technologies
      • Fragmentation of research and innovation efforts
    • Legal and technological barriers
      • Legal and Ethical issues not well developed
      • Lack of interoperability makes solutions expensive & difficult for elderly users
    • Fragmented Markets
      • Differing public policies and reimbursement schemes
      • Unclear business models (Who pays?)
  • 9. ICT Policy Context A Single European Information Space
    • Action Plan on “Ageing Well in the Information Society” June 2007
    • Support to Ambient Assisted Living Joint R&D Programme, June 2007
    • European e-Inclusion Initiative “To be part of the information society”, Nov 2007
    Innovation and Investment in research Inclusion, better public services & quality of life
  • 10. A 4-point action plan
    • Raise awareness, shared understanding and common approaches
      • Best practice exchange, awards
      • Ministerial conference, 30 Nov-3 Dec 2008 in Vienna
    • Create the right conditions – remove barriers
      • Stakeholder groups, studies, benchmarking
    • Accelerate investment in and take-up of proven solutions
      • ICT Policy Support Programme, Innovative public procurement, Regional Funds
    • Prepare for the future through research and innovation => FP7 and AAL Joint Programme
  • 11. Where can ICT help in Active Ageing at Work?
    • Accessible ICT in the workplace
    • Flexible working conditions
    • Skills acquisition and training
    • Capturing/Sharing Knowledge
    • Augmenting human capacity
    • ………
  • 12. ICT for Ageing Well A Comprehensive EU Approach Time to Market Technology Risk Ageing Well Action Plan
    • Challenge 7 & 5
    • longer-term R&D
    • integration of new ICT & new ideas
    • open platforms and interoperability
    • ~400 M€ in total
    • market oriented R&D
    • cost-efficiency
    • adaptation to specific demands, …
    • ~600 M€ in total
    • large scale trials (using existing technology)
    • service and organizational innovation
    • business case development, ...
    • 50 M€ in total until now
    5-10 years 2-3 years deployment FP7 AAL JP ICT PSP
  • 13. Relevant EC ICT Activities (complementing wider EC policy measures)
    • Policy
      • Workshop on Ageing at work 2007
      • Ageing Well action plan
      • European eInclusion initiative (Be part of it campaign)
      • Focus on Accessibility (public consultation)
    • Research
      • FP6 projects (eSangathan, web accessibility)
      • FP7 Challenge 7, Objective on mainstreaming accessibility of ICT
    • AAL Joint Programme
      • Ageing at Work a focus area for future calls for proposals
    • Innovation
      • Studies on ICT use, market barriers and legal aspects
      • Launch of AALIANCE innovation platform
    • Dissemination
      • Workshops
      • eInclusion ministerial conference in Vienna 30/11-2/12
  • 14. Ageing and Employment – the EC policy framework
    • "The Demographic Future of Europe – from Challenge to Opportunity”, DG EMPL 2006
    • Recommendation from the Parliament and the Council on key competences for LLL , DG EAC 2006
    • " Towards Common Principles of Flexicurity: More and better jobs through flexibility and security ”, DG EMPL 2007
    • " e-Skills for the 21st Century: Fostering Competitiveness, Growth and Jobs " 2007 DG ENTR
    • "A European approach to Media Literacy ” 200 7 DG INFSO
    • Digital literacy Review report , 2008 DG INFSO
  • 15. Conclusions
    • Prolonging/improving participation of older people in the labour market essential
    • ICT has great potential for providing solutions, but need for comprehensive policy approaches
    • European ICT Action plans launched by the European Commission
      • Ageing well in the information society
      • eInclusion initiative
  • 16. Further Information
    • EU ICT and Ageing Well Initiatives
    • http:// ec.europa.eu/einclusion
    • Ambient Assisted Living Joint Programme http://www.aal-europe.eu /
    • Best Practice Portal http:// www.epractice.eu
    • Contact: peter.wintlev-jensen (at) ec.europa.eu