eSangathan Mumbai International Conference - Presentation of the project

eSangathan International Conference Mumbai – April 17, 2008 eSangathan Consortium

eSangathan project

Active Ageing Workforce - AAW

Collaborative Working Environment(s) - CWE

Employment / entrepreneurship

eSangathan – Basic idea

Social model (India) – expert retirees

Technological Environment – CWE (Europe)

The project – EU-funded

Methodology & Tools - from hierarchy to heterarchy

Pilots

Corporate pilot in Mahindra & Mahindra in India

Entrepreneurial pilot in Öresund in Europe

Collaborative working environments

Mayetic

BaseCamp

MS / Sharepoint

Netcipia

Dissemination / Communication

Newsletters

CWE – State of the Art

One year of operations

Mumbai Conference

Virtual Workspace for an Ageing Workforce Marianne ZIEKEMEYER, AgeProof April 17 2008 photo: efteling.nl

The ageing workforces

in eSangathan: Solely knowledge workers:

highly educated, very used to computers

Marianne ZIEKEMEYER, AgeProof

Aged workers in general

Huge multiplicity between age groups,

within age groups.

The older the more divers, but

Ageing has some characteristics: analogue thinkers

Marianne ZIEKEMEYER, AgeProof 3 photo: Qui Jang photo: Herman Sorgeloos photo: Gilbert Garcin photos: AgeProof

Profile of older workers

The most inspirational and powerful Dutch older worker

= The Dutch Queen (Nidi poll, 2007)

Positive: reliability, involvement, accuracy, social capabilities,

customer friendly, eagerness to teach, transmit of knowledge,

becoming more altruistic, less career - ego - focused

> These are Senior Qualities; being Senior an Important Life Phase

Pitfall: somewhat opinionated (Refresh button!), freedom oriented

50+ = complementary experience & knowledge

April 17, 2008 Marianne ZIEKEMEYER, AgeProof photo: RVD/R.Rutting

Innovating with Seniors

CWE brings new opportunities to the ageing knowledge worker

Customize the system: 50+eOffice simple, but eye-cathing design

Optimize the process: Trust, Slow Management, Learning Communities

Social/cultural aspect is very inportant

The challenge lies in the practice

2 Dutch examples:

- Excellent Senior Care

- SeniorWeb

Marianne ZIEKEMEYER, AgeProof photo: Zonnehuis Doorn photo: SeniorWeb

Virtual workspace: goals for ageing workforces

From Senior to e Senior

a challenge

&

an opportunity

Öresund Pilot in Europe Martina S Bach

Objectives

Establish the pilot

Create effective pilot identity and communication mechanisms inside the pilot and to the other partners

Use and refine roadmaps

Train pilot members to professional ICT working environment

Measurement of the results

The process

Recruiting Danish and Swedish aged workers

Prerequisites for joining the group

Few physical meetings for introducing the methodology

Additional meetings for elaboration of ”themes”

Introducing and supporting CWE usage

Themes turning into projects

A session on Business Modelling

Characteristics of the Pilot

30 presumptive members

MBAs, PhDs, Master Mariner, Engineers etc.

55+ - 65+ (70%)

Self-Employed, Un-employed or Retired

Highly educated

First Findings

Members actively using CWE also arranged additional face-to-face meetings

Longer kick-off/introduction of the methodology

Themes of importance = ageing workforce knowledge capacity and sustainable development

First Findings

Moving from hierarchical power-based discussions towards inquiring dialogue

Mind-shifting from hierarchical structural thinking to self-organizing complex heterarchical thinking

Special Interest Groups are interested in trying out the concept

Thank you for listening. [email_address] Martina S Bach

eSangathan Mahindra Pilot in India Mandar Vartak [email_address]

Agenda

Retiree Expert Profiles

Indian Pilot – Methodology, Analysis of Indian Demography

Implementation of Indian Pilot

First Findings

Profiles of Retiree Experts 06/03/09

Ten Retiree Experts and their teams

Spread Across the Sectors of the Mahindra Group

Different Age Groups

Highly qualified with varied experience

Teams Operate from Different Geographical locations

h

Geography – Bertha 06/03/09 CONFIDENTIAL© Copyright 2007 Tech Mahindra Limited MUMBAI (1) VISAKHAPATNAM (2) Distances in kilometers 1417 200 1361 PUNE (3) DELHI (4) CHINCHWAD (4) 35 Expert 1, Age 69 Hard skills: 3.94 Soft skills : 5.43 CWE skills: 2.70 Expert 2, Age 67 Hard skills: 3.59 Soft skills : 5.29 CWE skills: 2.60

Methodology, Identification & Analysis of Demography

User Selection Process

Who ? Retirees who have retired from M&M or Group organizations now serving contracts with M&M

How ? Driven by Corporate IT and M&M HR as an initiative

Criterion - Place of work, age of retiree, type of work , computer proficiency.

User Profiling Process

Joint Interview process - Usability engineer working with Implementation team to profile users prior to Implementation

Questionnaire containing both Usability, Technology exposure questions in order to measure Soft and Hard Skills of Individuals [Matrix of OECD & Eurostat].