080417 Presentation From Kbd

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Presentation made by Katarzyna Balucka-Debska at the eSangathan conference in Mumbai on April 17, 2008

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  • 080417 Presentation From Kbd

    1. 1. e-Inclusion campaign 2008 India, Be part of it! Katarzyna Balucka-Debska ICT for Inclusion Directorate General Information Society and Media European Commission
    2. 2. Welcome <ul><li>ICT for inclusion and Ageing – a topic of common interest </li></ul><ul><li>Relevant to all – You ARE at the relevant conference </li></ul><ul><li>Topics of this introductory presentation: </li></ul><ul><ul><li>Setting the scene </li></ul></ul><ul><ul><li>e-Inclusion – Definition and Campaign </li></ul></ul><ul><ul><li>What has ICT to do with ageing (well and actively) </li></ul></ul><ul><ul><li>What is your role </li></ul></ul><ul><li>A short video </li></ul>
    3. 3. Relevant to all
    4. 4. e-Inclusion – change of paradigm <ul><li>“ Inclusion of vulnerable people into (information) society” </li></ul><ul><li>“ Taking full advantage of opportunities offered by new technologies to overcome social and economic disadvantages </li></ul><ul><li>Enabler </li></ul><ul><li>From disability – ICT </li></ul><ul><li>Barrier </li></ul><ul><ul><li>A.G. Bell; Kapil Sibal at 95 th Indian Science Conference </li></ul></ul><ul><li>Through eAccessibility – perceived as a burden, </li></ul><ul><li>difficult market BUT </li></ul><ul><li>To opportunity - Market is growing: </li></ul><ul><ul><li>Ageing </li></ul></ul><ul><ul><li>Change in perception </li></ul></ul><ul><ul><li>Other exclusion factors </li></ul></ul><ul><ul><ul><li>  </li></ul></ul></ul>
    5. 5. New levels/layers of digital divide <ul><li>1 in 3 Europeans left behind </li></ul><ul><li>€ 35-85 billion missed opportunity </li></ul>CONNECTIVITY – eACCESSIBILITY – SKILLS etc.
    6. 6. e-Inclusion: A Political priority <ul><li>Riga Ministerial Declaration </li></ul><ul><ul><li>ICT & Ageing </li></ul></ul><ul><ul><li>eAccessibility </li></ul></ul><ul><ul><li>Geographic digital divide </li></ul></ul><ul><ul><li>Digital literacy & competences / skills </li></ul></ul><ul><ul><li>Cultural diversity & inclusion </li></ul></ul><ul><ul><li>Inclusive public services </li></ul></ul><ul><li>Social necessity, economic opportunity </li></ul><ul><li>This Conference – Active Ageing at Work - 2 factors mainly (digital competences, skills) – Cross portfolio (Employment, Education, Pensions, Labour market, sustainability of finances) ICT as an enabler </li></ul>
    7. 7. Active Ageing - EC guidelines <ul><li>Attracting and keeping more people in employment requires to exploit the full potential of older workers: </li></ul><ul><li>Shift from partial to comprehensive ageing strategies in a lifecycle approach, with policy reforms focusing on incentives for (re)entering and remaining in the labour market through: </li></ul><ul><li>Reforming pension systems (strengthening incentives to extend working lives; closer link between contribution and benefits) in order to reduce implicit tax on continued work </li></ul><ul><li>Changing attitudes & negative perceptions for older workers through awareness raising campaigns and legislation </li></ul><ul><li>Raising quality at work and working capacity of workers throughout working life: training; working conditions (flexible forms of work); health and safety at work </li></ul><ul><li>Partnership in age management: full involvement of social partners in developing and implementing ageing strategies (training, flexible working) </li></ul>
    8. 8. European i2010 initiative on e-Inclusion <ul><li>Communication adopted by the Commission in November 2007 </li></ul><ul><ul><li>State of play; progress on Riga targets </li></ul></ul><ul><li>Key points </li></ul><ul><ul><li>Capitalise on current action; co-ordination & synergies </li></ul></ul><ul><ul><li>Comprehensive scope vs. priorities </li></ul></ul><ul><ul><li>Mainstream e-Inclusion into other policies </li></ul></ul><ul><ul><li>e-Inclusion impact perception: from cost to opportunity </li></ul></ul><ul><ul><li>From: Social necessity and economic opportunity </li></ul></ul><ul><ul><li>To: Economic necessity (to fix) social challenges </li></ul></ul>
    9. 9. <ul><li>2008: moving up a gear on e-Inclusion – </li></ul><ul><li>the e-Inclusion Campaign: Be part of it! </li></ul><ul><li>The e-Inclusion campaign continues and gets larger </li></ul><ul><li>It is you - to act as ambassadors and multipliers </li></ul><ul><li>All initiatives welcome from small to big… </li></ul><ul><ul><ul><li>your on-line contribution </li></ul></ul></ul><ul><ul><ul><li>associated events </li></ul></ul></ul><ul><ul><ul><li>publications </li></ul></ul></ul><ul><ul><ul><li>e-Inclusion Award Scheme </li></ul></ul></ul><ul><ul><ul><li>sponsoring, “twinclusion” … other creative ideas! </li></ul></ul></ul><ul><ul><ul><li>partnerships </li></ul></ul></ul>www.epractice.eu Real world is out there
    10. 10. First contributions to the campaign: <ul><li>Over 150 contributions in the 1 st month </li></ul><ul><li>And yesterday, in India… 3 in a day </li></ul><ul><li>Some Categories (per target group): </li></ul><ul><ul><li>People with disabilities </li></ul></ul><ul><ul><li>Older people </li></ul></ul><ul><ul><li>People with poor/no digital literacy </li></ul></ul><ul><ul><li>Young at risk of marginalisation </li></ul></ul><ul><ul><li>Cultural minorities/migrants </li></ul></ul><ul><ul><li>People in remote areas </li></ul></ul><ul><ul><li>Unemployed </li></ul></ul><ul><ul><li>Families and children at risk </li></ul></ul><ul><ul><li>People living in poverty </li></ul></ul><ul><ul><li>Women… </li></ul></ul>
    11. 11. Examples : Internet Spaces Network (PT) <ul><li>Network of more than 1000 Public Internet Spaces : </li></ul><ul><li>at least 3 workstations </li></ul><ul><li>free internet access </li></ul><ul><li>a service available to the public at least during “normal office hours” </li></ul><ul><li>permanent on-site support provided by trained “Instructors” (Mediators) </li></ul><ul><li>at least one workstation for people with </li></ul><ul><li>special needs. </li></ul>
    12. 12. Examples : Little School for Seniors (CZ) <ul><li>Supported by the Czech Ministry of Informatics </li></ul><ul><li>Integrating elderly into digital society </li></ul><ul><li>3658 seniors trained in 2006 </li></ul><ul><li>Mr. Sláma born in 1932: </li></ul><ul><li>“ When I started the course, I had literally no idea about computers. Today I have my own computer (and) I also benefit from internet banking and other work related activities.” </li></ul>Active Ageing
    13. 13. <ul><li>High-Level Ministerial Conference in 2008 – shaped by you: </li></ul><ul><ul><li>Celebrate success, demonstrate progress, update direction & pace for the future, 1200 delegates </li></ul></ul><ul><ul><li>European e-Inclusion award + You can design the trophy! </li></ul></ul><ul><ul><li>Touch and feel exhibition </li></ul></ul><ul><ul><li>Interactive Theatre </li></ul></ul><ul><ul><li>Master Class sessions / Good practice exchange </li></ul></ul><ul><ul><li>Inviting ‘real people’ / Local champions </li></ul></ul><ul><ul><li>Showing and making Digital Diaries </li></ul></ul><ul><ul><li>Inside-out broadcasting </li></ul></ul>International e-Inclusion Conference, Vienna, 30 th Nov. - 2 nd Dec. 2008
    14. 14. <ul><li>Your contribution to e-Inclusion is Key! </li></ul><ul><li>Be present at e-Inclusion 2008 Event </li></ul>India, Be Part of it!
    15. 15. Useful links <ul><li>Directorate General for Employment and Social Affairs: </li></ul><ul><li>e-Inclusion </li></ul><ul><li>http://ec.europa.eu/einclusion </li></ul><ul><li>epractice portal for the campaign contributions </li></ul><ul><li>www.epractice.eu </li></ul><ul><li>Directorate General for Employment and Social Affairs </li></ul><ul><li>http://ec.europa.eu/employment_social </li></ul><ul><li>Contact </li></ul><ul><li>[email_address] </li></ul>

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