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How To Market To People Who Are Not Like You - AAF Lake Charles
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How To Market To People Who Are Not Like You - AAF Lake Charles

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  • 1. How To Market To People Who Are Not Like You AAF Lake Charles August 12, 2008 © 2003 McDonald Marketing ALL RIGHTS RESERVED
  • 2. Is Focusing on Diversity Counter-Intuitive? • American society and culture has its foundations in equality • We’ve been trained all our lives to minimize differences among ourselves, and maximize sameness • Isn’t focusing on our differences a bad thing? © 2003 McDonald Marketing ALL RIGHTS RESERVED
  • 3. Why? What’s Changed? Technology Cultural Values © 2003 McDonald Marketing ALL RIGHTS RESERVED

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