New Media Collabroation for B2B

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Social media is an amazing opportunity to drive Web site traffic for businesses. The presumption is traffic increases sales. If you are not utilizing social media applications then you are missing sales opportunities.

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  • New Media Collabroation for B2B

    1. 1. Social Media Collaboration How Does It All Work Together?
    2. 2. A Subway Map of Web Trends 2.0
    3. 3. WMA-Branded Total Online Presence Web Site
    4. 4. Web Site – A Link to Everything <ul><li>Invite visitors to: </li></ul><ul><ul><li>Check out your blog </li></ul></ul><ul><ul><li>Join the company on LinkedIn </li></ul></ul><ul><ul><li>Follow your Tweets </li></ul></ul><ul><ul><li>Become a fan on Facebook </li></ul></ul><ul><ul><li>Participate in discussion on Ning </li></ul></ul><ul><ul><li>Check out a demo on YouTube </li></ul></ul><ul><ul><li>See if their picture was taken at User’s Group meeting </li></ul></ul>
    5. 5. Blog <ul><li>Includes links to: </li></ul><ul><ul><li>Web site </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Highlight: </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Media coverage </li></ul></ul><ul><ul><li>Case studies </li></ul></ul><ul><ul><li>Expert opinions/advice </li></ul></ul><ul><ul><li>Response to articles </li></ul></ul><ul><ul><li>Upcoming events </li></ul></ul><ul><ul><li>Guest speakers </li></ul></ul>
    6. 7. LinkedIn <ul><li>Includes links to: </li></ul><ul><ul><li>Web site </li></ul></ul><ul><ul><li>Media coverage </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Let connections know: </li></ul><ul><ul><li>New media coverage </li></ul></ul><ul><ul><li>Blog/Twitter Updates </li></ul></ul><ul><ul><ul><li>Call for response </li></ul></ul></ul><ul><ul><li>YouTube updates </li></ul></ul><ul><ul><ul><li>Call for video testimonials </li></ul></ul></ul><ul><ul><li>Flickr updates </li></ul></ul><ul><ul><ul><li>Call for photos </li></ul></ul></ul>
    7. 9. SlideShare <ul><li>Highlight: </li></ul><ul><ul><li>Media coverage </li></ul></ul><ul><ul><li>Sales presentation </li></ul></ul><ul><ul><li>Webinar </li></ul></ul><ul><ul><li>Speaking opportunities </li></ul></ul><ul><ul><li>White paper </li></ul></ul><ul><ul><li>Anything that can be PDF’d </li></ul></ul><ul><li>Often supports LinkedIn </li></ul>
    8. 10. Twitter <ul><li>Highlight: </li></ul><ul><ul><li>Any link on the Internet </li></ul></ul><ul><ul><ul><li>News </li></ul></ul></ul><ul><ul><ul><li>Media coverage </li></ul></ul></ul><ul><ul><ul><li>Case studies </li></ul></ul></ul><ul><ul><ul><li>Answer questions </li></ul></ul></ul><ul><ul><ul><li>Upcoming events </li></ul></ul></ul><ul><ul><ul><li>Updates or start of social media initiatives </li></ul></ul></ul>
    9. 12. Facebook - Build a Community <ul><li>Includes links to: </li></ul><ul><ul><li>Web site </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Let fans know about: </li></ul><ul><ul><li>Media coverage </li></ul></ul><ul><ul><li>Blog/Twitter Updates </li></ul></ul><ul><ul><ul><li>Call for response </li></ul></ul></ul><ul><ul><li>YouTube updates </li></ul></ul><ul><ul><ul><li>Call for video testimonials </li></ul></ul></ul><ul><ul><li>Flickr updates </li></ul></ul><ul><ul><ul><li>Call for photos </li></ul></ul></ul><ul><ul><li>Upcoming events </li></ul></ul>
    10. 14. Ning – More Community <ul><li>Includes links to: </li></ul><ul><ul><li>Web site </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Flickr </li></ul></ul>Engage, engage, engage
    11. 15. YouTube <ul><li>Highlight: </li></ul><ul><ul><li>Sales presentation </li></ul></ul><ul><ul><li>Webinar </li></ul></ul><ul><ul><li>Speaking opportunities </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul>
    12. 16. Flickr <ul><li>Share </li></ul><ul><ul><li>Product photos </li></ul></ul><ul><ul><li>Executive photos </li></ul></ul><ul><ul><li>Company logos </li></ul></ul><ul><ul><li>Customers in action </li></ul></ul><ul><ul><li>Customer gatherings </li></ul></ul><ul><ul><li>Invite photo submissions </li></ul></ul>
    13. 17. Social Media Collaboration How Does It All Work Together?

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