Presentation Skills

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Presentations Skills - A basic overview of what to include in start-up presentation, critical presentation skills and how to prepare for the questions asked by the panel of judges. This presentation was to created for Al Fikra national business plan competition in Qatar.

Published in: Business

Presentation Skills

  1. 1. Skills Emad Saif Center for Entrepreneurship, Qatar University Presentation
  2. 2. 1. Presentation Content AGENDA 2. Presentation Skills 3. Preparation for Q & A
  3. 3. Presentation Content
  4. 4. Content 1. Company Purpose 2. Problem 3. Solution 4. Why now 5. Market Size 6. Competition 7. Product 8. Business Model 9. Team 10. Financials Tell me what you do! • 1 sentence, 10 seconds • As simple as possible Tip: Start with a “hook”
  5. 5. Content 1. Company Purpose 2. Problem 3. Solution 4. Why now 5. Market Size 6. Competition 7. Product 8. Business Model 9. Team 10. Financials Describe the PAIN of the customer! Tip: Let them feel some pain – don’t rush it!
  6. 6. Content 1. Company Purpose 2. Problem 3. Solution 4. Why now 5. Market Size 6. Competition 7. Product 8. Business Model 9. Team 10. Financials Explain your SOLUTION to the problem • Is it a product? Service? • How does your solution solve the problem? • Make it crystal clear
  7. 7. Content 1. Company Purpose 2. Problem 3. Solution 4. Why now 5. Market Size 6. Competition 7. Product 8. Business Model 9. Team 10. Financials Establish reason Define recent trends that makes your solution possible Tip: technological, economic, political or social changes
  8. 8. Content 1. Company Purpose 2. Problem 3. Solution 4. Why now 5. Market Size 6. Competition 7. Product 8. Business Model 9. Team 10. Financials Identify Customer/Market: • Customer archetype • Market size
  9. 9. Content 1. Company Purpose 2. Problem 3. Solution 4. Why now 5. Market Size 6. Competition 7. Product 8. Business Model 9. Team 10. Financials You will always have competition List your top competitors • Show competitive advantages • Focus on how you’re different • Tell us how you will beat them
  10. 10. Content 1. Company Purpose 2. Problem 3. Solution 4. Why now 5. Market Size 6. Competition 7. Product 8. Business Model 9. Team 10. Financials Product functionality, features, architecture, intellectual property, roadmap
  11. 11. Content 1. Company Purpose 2. Problem 3. Solution 4. Why now 5. Market Size 6. Competition 7. Product 8. Business Model 9. Team 10. Financials How do you make money? • Revenue model • Pricing & Sales • Distribution Channels
  12. 12. Content 1. Company Purpose 2. Problem 3. Solution 4. Why now 5. Market Size 6. Competition 7. Product 8. Business Model 9. Team 10. Financials • Founders & Management • Board of Directors • Board of Advisors
  13. 13. Content 1. Company Purpose 2. Problem 3. Solution 4. Why now 5. Market Size 6. Competition 7. Product 8. Business Model 9. Team 10. Financials • How much do you need? • What do you need it for? • What happens after you spend it? Seeking: $3m ($2m now + $1 in 12 months) Target: - 10m monthly active users - $5m annual sales Use of proceeds: - Content acquisition - Marketing - R&D
  14. 14. Presentation Skills
  15. 15. The HERO saves the day! VILLAIN = the problem HERO = your solution
  16. 16. Tell A Story Easy to FOLLOW, Easy to UNDERSTAND, Easy to REMEMBER
  17. 17. Make it Easy to Understand • Strong positive attitude • Show passion & enthusiasm • Direct & open, can’t fake sincerity • Friendly, yet assertive • Show them you “Know your game”
  18. 18. Have the right attitude • Strong positive attitude • Show passion & enthusiasm • Direct & sincere • Friendly, yet assertive • Show that you “know your game”
  19. 19. Communication • 7% Verbal • 93% Non verbal
  20. 20. Non Verbal Communication Body Distance Clothes & Looks Body & Arm Positions Movement Gestures Eye Contact Face Expressions Touch Voice Voice Tone Speed & Pauses
  21. 21. Watch your time • Time your self • Plan your pauses • Focus on the key points • Pitch it until it flows …
  22. 22. Benefits vs. Features • Focus on Benefits so anyone can understand
  23. 23. No Jargon!
  24. 24. Think like a JUDGE & INVESTOR
  25. 25. Market Attractiveness Product Differentiation Managerial Capabilities Resistance to Threats Expected Return Perceived Risk Decision to Invest + - To Invest or not to Invest?
  26. 26. Preparation for Q & A
  27. 27. Q: Why do we have Q & A? A: A chance to further convince them • Ask questions not covered in the presentation • Additional clarification • Challenge certain assumptions • More information • Feedback
  28. 28. Dos and Don’ts • Ask for clarification if question is not clear • Don’t give long explanations limit to 2-30 sec • Don’t argue this is not a debate • You don’t know everything and that’s OK
  29. 29. How to Handle Feedback • Accept the feedback • Do not respond – this is not a question • Do not argue – this is not a debate • Say “Thanks for your feedback” … “are there more • questions?”
  30. 30. Common Questions • Do you have any customers? • Have you spoken to potential customers? • Did you check if your idea exists? • What’s your competitive edge against existing competitors? • What’s the barrier to entry for competition?
  31. 31. Common Questions (cont.) • What’s your marketing strategy? • How can you scale your business? • What’s the team look like? What are your backgrounds? • How much money do you need? How will you spend it?
  32. 32. Practice Makes Perfect
  33. 33. Emad Saif emadsaif@qu.edu.qa Center for Entrepreneurship, Qatar University THANK YOU!

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