Grasping a better understanding of innovation and its various forms. Learning what innovation is and what is not by tackling famous myths about innovation. Understand the importance of innovation and lesson we can take a way.
5. Something New
Economic Growth
Inventors
Entrepreneurs
Technology
Research
Creating Value
Ideas
Money
$
COOL!
Products
&
Services
BIG COMPANIES
Art
Culture
10. Example
The Story of the Zipper
•
Elias Howe Patent for “Automatic Continuous Clothing Closure”
•
Focused on sewing machine invention
1851
•
Sundbäck received patent for "Separable Fastener” & manufactured at UFC
•
B. F. Goodrich Company used it on its rubber boots & tobacco pouches
•
Renamed the device “Zipper”
1917
•
Defeated the “button” for promoting self-reliance for children & ease of use
•
Zipper started being used in clothes & fashion
1937
•
Became a standard in clothing, luggage & leather goods
•
Most recent innovation of zippers opens from both ends
Today
•
Judson invented “Clasp Lockers”
•
Walker, a business man helped him build “Universal Fastener Company” (UFC) & Judson improves design to “C-curity”
1893
13. INNOVATE the PIZZA!
Product
Business Model
Value
Market
Services
Process
Innovate your pizza business using any form(s) of innovation
How it generates revenue?
What’s the idea & form(s) of innovation?
What value is added to customer?
1
2
3
DELIVERABLES:
31. INNOVATION
Rejection
Adoption
•
Fear of trying new things
•
Costly to change
•
Politics
•
Time (20+ years)
•
Early Adopters
•
Solves their problem
•
Majority of Users
•
Proven to work
People naturally resist change