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Business Model Canvas 101
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Business Model Canvas 101

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The Business Model Canvas is a great tool to sketch out your business model visually before starting the intimidating business plan. This is a small workshop I created based on the book "Business …

The Business Model Canvas is a great tool to sketch out your business model visually before starting the intimidating business plan. This is a small workshop I created based on the book "Business Model Generation" to help entrepreneurs get started. Please note this is creative commons license and is adopted from the original author's work.

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  • 1. Based onTHE Canvas Nov 8th 2011 Created by: Emad Saif www.emadsaif.com
  • 2. Agenda Business Model Canvas Presentations Group & & Workshop Examples Discussion 7:20 8:10 8:206:30 7:00 7:30 8:00 8:30 9:00 2
  • 3. First Plain Paper Photocopier - 1950     Lease $25/month + 4¢/copy (min of $49/month) 3
  • 4. businessmodel“A business model describes therationale of how an organizationcreates, delivers, and captures value” 4
  • 5. BUSINESS MODEL Product/Service DeliverCreate Organization CustomersCapture Revenue ($) 5
  • 6. businessmodelcanvas 6
  • 7. tool to create & analyze business models... 7
  • 8. YOU CAN• Create new business models easily• Analyze & update your existing business model 8
  • 9. buildingblocks 9
  • 10. Customer Segmentswhich customers and users are you serving?which jobs do they really want to get done? 10
  • 11. Value Propositionwhat are you offering them? what is thatgetting done for them? do they care? 11
  • 12. Channelshow does each customer segment want to be reached?through which interaction points? 12
  • 13. Customer Relationshipswhat relationships are you establishing with each segment?personal? automated? acquisitive? retentive? 13
  • 14. Revenue Streamswhat are customers really willing to pay for? how?are you generating transactional or recurring revenues? 14
  • 15. Key Resourceswhich resources underpin your business model?which assets are essential? 15
  • 16. Key Activitieswhich activities do you need to perform well inyour business model? what is crucial? 16
  • 17. Key Partnerswhich partners and suppliers leverage your model?who do you need to rely on? 17
  • 18. Cost Structurewhat is the resulting cost structure?which key elements drive your costs? 18
  • 19. Business Model Canvas 19
  • 20. Your Business Model CanvasKEY KEY VALUE RELATIONSHIPS CUSTOMERPARTNERS ACTIVITIES PROPOSITION SEGMENT KEY RESOURCES CHANNELSCOST STRUCTURE REVENUE STREAMS 20
  • 21. EXAMPLES EXAMPLES 21
  • 22. Example 1 Example 2Refreshing lemonade to joggers Affordable VOIP calls at public parks 22
  • 23. Kelly’s Lemonade Stand: Refreshing LemonadeKEY KEY VALUE RELATIONSHIPS CUSTOMERPARTNERS ACTIVITIES PROPOSITION SEGMENT KEY RESOURCES CHANNELSCOST STRUCTURE REVENUE STREAMS 23
  • 24. SkypeKEY KEY VALUE RELATIONSHIPS CUSTOMERPARTNERS ACTIVITIES PROPOSITION SEGMENT KEY RESOURCES CHANNELSCOST STRUCTURE REVENUE STREAMS 24
  • 25. Example 3 Example 4Photo sharing online Smooth shave for men & women 25
  • 26. Flickr: Photo SharingKEY KEY VALUE RELATIONSHIPS CUSTOMERPARTNERS ACTIVITIES PROPOSITION SEGMENT KEY RESOURCES CHANNELSCOST STRUCTURE REVENUE STREAMS 26
  • 27. Gillette: Razors & BladesKEY KEY VALUE RELATIONSHIPS CUSTOMERPARTNERS ACTIVITIES PROPOSITION SEGMENT KEY RESOURCES CHANNELSCOST STRUCTURE REVENUE STREAMS 27
  • 28. Break... 28
  • 29. WORKSHOP 29
  • 30. WORKSHOP1. Assemble in teams2. Create canvas3. Write key words on sticky notes4. Place sticky notes on the canvas5. Present your canvas 30
  • 31. Create a CANVAS of your enterprise project 31
  • 32. Break... 32
  • 33. 1 minutePresentations 33
  • 34. Discussion 34
  • 35. so what’s beyond theCANVAS? 35
  • 36. you need to validate your modelassumptions with the customersuntil you get it right! 36
  • 37. BUSINESS PLAN 37
  • 38. www.BusinessModelGeneration.com 38
  • 39. THANK YOU! Emad Saif www.emadsaif.com 39

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