EMERGING COMMUNICATIONOPPORTUNITIES FOR NATURALRESOURCES PROFESSIONALSEli Sagor@MyMNwoods, esagor@umn.edu                 ...
ABOUT THIS SESSION…define and deconstruct some emerging communication tools to help you decide which should be part of you...
OVERWHELMING               Flickr: Birgerking(source)
WORKSHOPS                                                                     4©2011 Regents of the University of Minnesot...
WORKSHOPS                                                                     John Peterson photo                         ...
NOW…Flickr: Morbuto(source)                                                                       6  ©2011 Regents of the ...
7
8
NEW WAYS OF WORKING    What can you do now that you couldn’t     before?                                                  ...
CURATION: GATHERING, EDITING,AND SHARING QUALITY NEWS
TELL ME WHEN [MY TOPIC]IS IN THE NEWS    Alerts                                                                     11©201...
GOOGLE ALERTS    Custom alerts based on your keywords    Email or RSS    http://www.google.com/alerts                     ...
GOOGLE ALERTS                                                                     13©2011 Regents of the University of Min...
QUICKLY SHARE QUALITY NEWSWITH YOUR NETWORK    When you see quality news, you want to     share it with your network.     ...
SOCIAL MEDIA 1. Quick sharing from browser to    Twitter, Facebook, etc via applications 2. Live and scheduled tweets abou...
SOCIAL MEDIA                                           http://twitter.com/MyMNwoods                                       ...
SOCIAL MEDIA: WORKFLOW Google alerts deliver news RSS reader (or email) + Hootsuite or Tweetdeck Set it and forget it.    ...
SHARING VIA SOCIAL MEDIA                                                                     18©2011 Regents of the Univer...
SHARING VIA SOCIAL MEDIA                                                                     19©2011 Regents of the Univer...
SHARING VIA HOOTSUITE                                                                     20©2011 Regents of the Universit...
SET IT AND FORGET IT                                                                     21©2011 Regents of the University...
ALERTS AND SHARING: ROI Investment: 1-3 hrs/wk (variable) spent   scheduling, responding, posting Return: More accessible ...
HIT ‘EM WHERE THEY AIN’T?
PUT YOUR CONTENT WHEREPEOPLE ARE LOOKING
PUT YOUR CONTENT WHERE PEOPLE ARE LOOKING                                                                     “Headlines” ...
HANG IT ON LOTSOF WALLS         Creative Commons licensed         Flickr photo byC.K. Hartman                             ...
OAK WILT “WIDGET”                                                                     Embeddable anywhere                 ...
MAKING CONTENT DISCOVERABLE                                                                     28©2011 Regents of the Uni...
DISCOVERABLE: OAK WILT                 WIDGET ON DNR                                                                     2...
OAK WILT WIDGET: ROI Investment: A bit of stress Return: The widget accounts for 61% of all views  of the oak wilt status ...
GOOGLE CALENDAR, RSS FEEDS Encourage others to display your content                                                       ...
MMW HOMEPAGE
EMBEDDABLES: EXAMPLES
FEEDS: ROI Investment: Almost none after setup. Return: Not sure, but our partners like it, and it  makes our content more...
TARGETED MASS EMAIL                      Willie Keeler on a 1909-1911                      American Tobacco Company       ...
TARGETED MASS EMAIL More landowners use email than social  media Awareness Adding value to other offerings: Field  days, o...
MONTHLY EMAIL UPDATE                                                                     37©2011 Regents of the University...
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EMAIL UPDATE: ROI Investment: $22 and 6-12 hrs/mo Return: Huge increase in site traffic. Increases  awareness of upcoming ...
GET MORE VALUEFROM CORE WORK
GET MORE VALUE FROM CORE WORK                                                                     41©2011 Regents of the U...
FLICKR Add comments, descriptions, etc.   Example: http://flic.kr/p/36yVQP Smartphone: Immediate upload Desktop: FlickrUpl...
YOUTUBE Quick videos of real-world, practical situations Examples: 1. Video shot with my phone:    http://youtu.be/TzDl3eq...
THE BIG PICTURE Incremental changes: One step at a time Focus on adding value to other offerings                          ...
WORKSHOPS                                                                     Peter Smallidge, Cornell                    ...
HAVE A SOCIAL MEDIA BUDDY Learn together. Nobody knows everything, there are no dumb questions.                           ...
KNOW HOW TO TURN IT OFF People get that you don’t work 24/7. These are your tools—you own them, they don’t own you.       ...
HAVE FUN, LEARN AS YOU GO                                                                     Flickr: Jesseklein(source)  ...
MMW POSTERhttp://z.umn.edu/FGw         ebinar                                                           Eli Sagor         ...
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Emerging communication opportunities for natural resource professionals

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A presentation delivered online through the Forest Guild on January 10, 2012.

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  • Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in.
  • More people are online every year. We need to be there when they go looking.
  • Social media: Hitting ‘em where they ain’t?
  • Emerging communication opportunities for natural resource professionals

    1. 1. EMERGING COMMUNICATIONOPPORTUNITIES FOR NATURALRESOURCES PROFESSIONALSEli Sagor@MyMNwoods, esagor@umn.edu 1©2011 Regents of the University of Minnesota. All rights reserved.
    2. 2. ABOUT THIS SESSION…define and deconstruct some emerging communication tools to help you decide which should be part of your toolkit and why. 2©2011 Regents of the University of Minnesota. All rights reserved.
    3. 3. OVERWHELMING Flickr: Birgerking(source)
    4. 4. WORKSHOPS 4©2011 Regents of the University of Minnesota. All rights reserved.
    5. 5. WORKSHOPS John Peterson photo 5©2011 Regents of the University of Minnesota. All rights reserved.
    6. 6. NOW…Flickr: Morbuto(source) 6 ©2011 Regents of the University of Minnesota. All rights reserved.
    7. 7. 7
    8. 8. 8
    9. 9. NEW WAYS OF WORKING What can you do now that you couldn’t before? 9©2011 Regents of the University of Minnesota. All rights reserved.
    10. 10. CURATION: GATHERING, EDITING,AND SHARING QUALITY NEWS
    11. 11. TELL ME WHEN [MY TOPIC]IS IN THE NEWS Alerts 11©2011 Regents of the University of Minnesota. All rights reserved.
    12. 12. GOOGLE ALERTS Custom alerts based on your keywords Email or RSS http://www.google.com/alerts 12©2011 Regents of the University of Minnesota. All rights reserved.
    13. 13. GOOGLE ALERTS 13©2011 Regents of the University of Minnesota. All rights reserved.
    14. 14. QUICKLY SHARE QUALITY NEWSWITH YOUR NETWORK When you see quality news, you want to share it with your network. 14©2011 Regents of the University of Minnesota. All rights reserved.
    15. 15. SOCIAL MEDIA 1. Quick sharing from browser to Twitter, Facebook, etc via applications 2. Live and scheduled tweets about core content, events, news, etc. 15©2011 Regents of the University of Minnesota. All rights reserved.
    16. 16. SOCIAL MEDIA http://twitter.com/MyMNwoods http://z.umn.edu/MMWfb 16©2011 Regents of the University of Minnesota. All rights reserved.
    17. 17. SOCIAL MEDIA: WORKFLOW Google alerts deliver news RSS reader (or email) + Hootsuite or Tweetdeck Set it and forget it. 17©2011 Regents of the University of Minnesota. All rights reserved.
    18. 18. SHARING VIA SOCIAL MEDIA 18©2011 Regents of the University of Minnesota. All rights reserved.
    19. 19. SHARING VIA SOCIAL MEDIA 19©2011 Regents of the University of Minnesota. All rights reserved.
    20. 20. SHARING VIA HOOTSUITE 20©2011 Regents of the University of Minnesota. All rights reserved.
    21. 21. SET IT AND FORGET IT 21©2011 Regents of the University of Minnesota. All rights reserved.
    22. 22. ALERTS AND SHARING: ROI Investment: 1-3 hrs/wk (variable) spent scheduling, responding, posting Return: More accessible to next generation? Handy, versatile tool. Good way to build community. Net: Slightly positive and growing (more later). 22©2011 Regents of the University of Minnesota. All rights reserved.
    23. 23. HIT ‘EM WHERE THEY AIN’T?
    24. 24. PUT YOUR CONTENT WHEREPEOPLE ARE LOOKING
    25. 25. PUT YOUR CONTENT WHERE PEOPLE ARE LOOKING “Headlines” widgets or Specialized / DIY 25©2011 Regents of the University of Minnesota. All rights reserved.
    26. 26. HANG IT ON LOTSOF WALLS Creative Commons licensed Flickr photo byC.K. Hartman 26 ©2011 Regents of the University of Minnesota. All rights reserved.
    27. 27. OAK WILT “WIDGET” Embeddable anywhere Automatically updates Links to our oak wilt page 27©2011 Regents of the University of Minnesota. All rights reserved.
    28. 28. MAKING CONTENT DISCOVERABLE 28©2011 Regents of the University of Minnesota. All rights reserved.
    29. 29. DISCOVERABLE: OAK WILT WIDGET ON DNR 29©2011 Regents of the University of Minnesota. All rights reserved.
    30. 30. OAK WILT WIDGET: ROI Investment: A bit of stress Return: The widget accounts for 61% of all views of the oak wilt status page. Of these viewers,45% go on to view other content Consolidates oak wilt info, helps partners Net: Slam-dunk 30©2011 Regents of the University of Minnesota. All rights reserved.
    31. 31. GOOGLE CALENDAR, RSS FEEDS Encourage others to display your content 31©2011 Regents of the University of Minnesota. All rights reserved.
    32. 32. MMW HOMEPAGE
    33. 33. EMBEDDABLES: EXAMPLES
    34. 34. FEEDS: ROI Investment: Almost none after setup. Return: Not sure, but our partners like it, and it makes our content more discoverable Net: Slam-dunk 34©2011 Regents of the University of Minnesota. All rights reserved.
    35. 35. TARGETED MASS EMAIL Willie Keeler on a 1909-1911 American Tobacco Company baseball card (public domain, source)
    36. 36. TARGETED MASS EMAIL More landowners use email than social media Awareness Adding value to other offerings: Field days, other events 36©2011 Regents of the University of Minnesota. All rights reserved.
    37. 37. MONTHLY EMAIL UPDATE 37©2011 Regents of the University of Minnesota. All rights reserved.
    38. 38. 38
    39. 39. EMAIL UPDATE: ROI Investment: $22 and 6-12 hrs/mo Return: Huge increase in site traffic. Increases awareness of upcoming events, content. Pushes us to keep good content coming. Net: Slam-dunk 39©2011 Regents of the University of Minnesota. All rights reserved.
    40. 40. GET MORE VALUEFROM CORE WORK
    41. 41. GET MORE VALUE FROM CORE WORK 41©2011 Regents of the University of Minnesota. All rights reserved.
    42. 42. FLICKR Add comments, descriptions, etc. Example: http://flic.kr/p/36yVQP Smartphone: Immediate upload Desktop: FlickrUploadr 42©2011 Regents of the University of Minnesota. All rights reserved.
    43. 43. YOUTUBE Quick videos of real-world, practical situations Examples: 1. Video shot with my phone: http://youtu.be/TzDl3eq_pu8 2. Landowner story (Flip Video cam) http://youtu.be/WsU0GdKkKHs 43©2011 Regents of the University of Minnesota. All rights reserved.
    44. 44. THE BIG PICTURE Incremental changes: One step at a time Focus on adding value to other offerings 44©2011 Regents of the University of Minnesota. All rights reserved.
    45. 45. WORKSHOPS Peter Smallidge, Cornell Cooperative Extension 45©2011 Regents of the University of Minnesota. All rights reserved.
    46. 46. HAVE A SOCIAL MEDIA BUDDY Learn together. Nobody knows everything, there are no dumb questions. 46©2011 Regents of the University of Minnesota. All rights reserved.
    47. 47. KNOW HOW TO TURN IT OFF People get that you don’t work 24/7. These are your tools—you own them, they don’t own you. 47©2011 Regents of the University of Minnesota. All rights reserved.
    48. 48. HAVE FUN, LEARN AS YOU GO Flickr: Jesseklein(source) 48©2011 Regents of the University of Minnesota. All rights reserved.
    49. 49. MMW POSTERhttp://z.umn.edu/FGw ebinar Eli Sagor esagor@umn.edu 49©2011 Regents of the University of Minnesota. All rights reserved.

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