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Emerging communication opportunities for natural resource professionals
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Emerging communication opportunities for natural resource professionals

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A presentation delivered online through the Forest Guild on January 10, 2012.

A presentation delivered online through the Forest Guild on January 10, 2012.

Published in Education
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  • Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in.
  • More people are online every year. We need to be there when they go looking.
  • Social media: Hitting ‘em where they ain’t?

Transcript

  • 1. EMERGING COMMUNICATIONOPPORTUNITIES FOR NATURALRESOURCES PROFESSIONALSEli Sagor@MyMNwoods, esagor@umn.edu 1©2011 Regents of the University of Minnesota. All rights reserved.
  • 2. ABOUT THIS SESSION…define and deconstruct some emerging communication tools to help you decide which should be part of your toolkit and why. 2©2011 Regents of the University of Minnesota. All rights reserved.
  • 3. OVERWHELMING Flickr: Birgerking(source)
  • 4. WORKSHOPS 4©2011 Regents of the University of Minnesota. All rights reserved.
  • 5. WORKSHOPS John Peterson photo 5©2011 Regents of the University of Minnesota. All rights reserved.
  • 6. NOW…Flickr: Morbuto(source) 6 ©2011 Regents of the University of Minnesota. All rights reserved.
  • 7. 7
  • 8. 8
  • 9. NEW WAYS OF WORKING What can you do now that you couldn’t before? 9©2011 Regents of the University of Minnesota. All rights reserved.
  • 10. CURATION: GATHERING, EDITING,AND SHARING QUALITY NEWS
  • 11. TELL ME WHEN [MY TOPIC]IS IN THE NEWS Alerts 11©2011 Regents of the University of Minnesota. All rights reserved.
  • 12. GOOGLE ALERTS Custom alerts based on your keywords Email or RSS http://www.google.com/alerts 12©2011 Regents of the University of Minnesota. All rights reserved.
  • 13. GOOGLE ALERTS 13©2011 Regents of the University of Minnesota. All rights reserved.
  • 14. QUICKLY SHARE QUALITY NEWSWITH YOUR NETWORK When you see quality news, you want to share it with your network. 14©2011 Regents of the University of Minnesota. All rights reserved.
  • 15. SOCIAL MEDIA 1. Quick sharing from browser to Twitter, Facebook, etc via applications 2. Live and scheduled tweets about core content, events, news, etc. 15©2011 Regents of the University of Minnesota. All rights reserved.
  • 16. SOCIAL MEDIA http://twitter.com/MyMNwoods http://z.umn.edu/MMWfb 16©2011 Regents of the University of Minnesota. All rights reserved.
  • 17. SOCIAL MEDIA: WORKFLOW Google alerts deliver news RSS reader (or email) + Hootsuite or Tweetdeck Set it and forget it. 17©2011 Regents of the University of Minnesota. All rights reserved.
  • 18. SHARING VIA SOCIAL MEDIA 18©2011 Regents of the University of Minnesota. All rights reserved.
  • 19. SHARING VIA SOCIAL MEDIA 19©2011 Regents of the University of Minnesota. All rights reserved.
  • 20. SHARING VIA HOOTSUITE 20©2011 Regents of the University of Minnesota. All rights reserved.
  • 21. SET IT AND FORGET IT 21©2011 Regents of the University of Minnesota. All rights reserved.
  • 22. ALERTS AND SHARING: ROI Investment: 1-3 hrs/wk (variable) spent scheduling, responding, posting Return: More accessible to next generation? Handy, versatile tool. Good way to build community. Net: Slightly positive and growing (more later). 22©2011 Regents of the University of Minnesota. All rights reserved.
  • 23. HIT ‘EM WHERE THEY AIN’T?
  • 24. PUT YOUR CONTENT WHEREPEOPLE ARE LOOKING
  • 25. PUT YOUR CONTENT WHERE PEOPLE ARE LOOKING “Headlines” widgets or Specialized / DIY 25©2011 Regents of the University of Minnesota. All rights reserved.
  • 26. HANG IT ON LOTSOF WALLS Creative Commons licensed Flickr photo byC.K. Hartman 26 ©2011 Regents of the University of Minnesota. All rights reserved.
  • 27. OAK WILT “WIDGET” Embeddable anywhere Automatically updates Links to our oak wilt page 27©2011 Regents of the University of Minnesota. All rights reserved.
  • 28. MAKING CONTENT DISCOVERABLE 28©2011 Regents of the University of Minnesota. All rights reserved.
  • 29. DISCOVERABLE: OAK WILT WIDGET ON DNR 29©2011 Regents of the University of Minnesota. All rights reserved.
  • 30. OAK WILT WIDGET: ROI Investment: A bit of stress Return: The widget accounts for 61% of all views of the oak wilt status page. Of these viewers,45% go on to view other content Consolidates oak wilt info, helps partners Net: Slam-dunk 30©2011 Regents of the University of Minnesota. All rights reserved.
  • 31. GOOGLE CALENDAR, RSS FEEDS Encourage others to display your content 31©2011 Regents of the University of Minnesota. All rights reserved.
  • 32. MMW HOMEPAGE
  • 33. EMBEDDABLES: EXAMPLES
  • 34. FEEDS: ROI Investment: Almost none after setup. Return: Not sure, but our partners like it, and it makes our content more discoverable Net: Slam-dunk 34©2011 Regents of the University of Minnesota. All rights reserved.
  • 35. TARGETED MASS EMAIL Willie Keeler on a 1909-1911 American Tobacco Company baseball card (public domain, source)
  • 36. TARGETED MASS EMAIL More landowners use email than social media Awareness Adding value to other offerings: Field days, other events 36©2011 Regents of the University of Minnesota. All rights reserved.
  • 37. MONTHLY EMAIL UPDATE 37©2011 Regents of the University of Minnesota. All rights reserved.
  • 38. 38
  • 39. EMAIL UPDATE: ROI Investment: $22 and 6-12 hrs/mo Return: Huge increase in site traffic. Increases awareness of upcoming events, content. Pushes us to keep good content coming. Net: Slam-dunk 39©2011 Regents of the University of Minnesota. All rights reserved.
  • 40. GET MORE VALUEFROM CORE WORK
  • 41. GET MORE VALUE FROM CORE WORK 41©2011 Regents of the University of Minnesota. All rights reserved.
  • 42. FLICKR Add comments, descriptions, etc. Example: http://flic.kr/p/36yVQP Smartphone: Immediate upload Desktop: FlickrUploadr 42©2011 Regents of the University of Minnesota. All rights reserved.
  • 43. YOUTUBE Quick videos of real-world, practical situations Examples: 1. Video shot with my phone: http://youtu.be/TzDl3eq_pu8 2. Landowner story (Flip Video cam) http://youtu.be/WsU0GdKkKHs 43©2011 Regents of the University of Minnesota. All rights reserved.
  • 44. THE BIG PICTURE Incremental changes: One step at a time Focus on adding value to other offerings 44©2011 Regents of the University of Minnesota. All rights reserved.
  • 45. WORKSHOPS Peter Smallidge, Cornell Cooperative Extension 45©2011 Regents of the University of Minnesota. All rights reserved.
  • 46. HAVE A SOCIAL MEDIA BUDDY Learn together. Nobody knows everything, there are no dumb questions. 46©2011 Regents of the University of Minnesota. All rights reserved.
  • 47. KNOW HOW TO TURN IT OFF People get that you don’t work 24/7. These are your tools—you own them, they don’t own you. 47©2011 Regents of the University of Minnesota. All rights reserved.
  • 48. HAVE FUN, LEARN AS YOU GO Flickr: Jesseklein(source) 48©2011 Regents of the University of Minnesota. All rights reserved.
  • 49. MMW POSTERhttp://z.umn.edu/FGw ebinar Eli Sagor esagor@umn.edu 49©2011 Regents of the University of Minnesota. All rights reserved.