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Connecting with stakeholders using social media, MASWCD Dec. 2011
 

Connecting with stakeholders using social media, MASWCD Dec. 2011

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A work-in-progress presentation delivered to at the 2011 MN Association of Soil & Water Conservation Districts annual conference.

A work-in-progress presentation delivered to at the 2011 MN Association of Soil & Water Conservation Districts annual conference.

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  • Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in.
  • More people are online every year. We need to be there when they go looking.
  • Goal is not to build a media empire. Goal is to squeeze more public value out of existing work.  MMW, others can focus on content. You focus on service, relationships, visibility, value.

Connecting with stakeholders using social media, MASWCD Dec. 2011 Connecting with stakeholders using social media, MASWCD Dec. 2011 Presentation Transcript

  • CONNECTING WITH STAKEHOLDERSUSING SOCIAL MEDIAEli Sagor@MyMNwoods, esagor@umn.edu 1©2011 Regents of the University of Minnesota. All rights reserved.
  • SOIL & WATER CONSERVATION DISTRICTS Info & advice for landowners Conservation education Cost-share Water quality Planning Youth 2©2011 Regents of the University of Minnesota. All rights reserved.
  • WORKSHOPS 3©2011 Regents of the University of Minnesota. All rights reserved.
  • WORKSHOPS John Peterson photo 4©2011 Regents of the University of Minnesota. All rights reserved.
  • NOW…Flickr: Morbuto(source) 5 ©2011 Regents of the University of Minnesota. All rights reserved.
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  • CRITERIA Accessible Scalable Efficient Impactful 8©2011 Regents of the University of Minnesota. All rights reserved.
  • SCENARIO: NEWS When your issue is in the news, you want to know about it. 9©2011 Regents of the University of Minnesota. All rights reserved.
  • GOOGLE ALERTS Custom alerts based on your keywords Email or RSS http://www.google.com/alerts 10©2011 Regents of the University of Minnesota. All rights reserved.
  • SCENARIO: SHARING NEWS When you see quality news, you want to share it with your network. 12©2011 Regents of the University of Minnesota. All rights reserved.
  • SOCIAL MEDIA 1. Quick sharing from browser to Twitter, Facebook, etc via applications 2. Live and scheduled tweets about core content, events, news, etc. 13©2011 Regents of the University of Minnesota. All rights reserved.
  • SOCIAL MEDIA http://twitter.com/MyMNwoods http://z.umn.edu/MMWfb 14©2011 Regents of the University of Minnesota. All rights reserved.
  • SOCIAL MEDIA: WORKFLOW Google alerts deliver news RSS reader (or email) +Hootsuiteor Tweetdeck Set it and forget it. 15©2011 Regents of the University of Minnesota. All rights reserved.
  • SHARING VIA SOCIAL MEDIA 16©2011 Regents of the University of Minnesota. All rights reserved.
  • SHARING VIA SOCIAL MEDIA 17©2011 Regents of the University of Minnesota. All rights reserved.
  • SHARING VIA HOOTSUITE 18©2011 Regents of the University of Minnesota. All rights reserved.
  • SET IT AND FORGET IT 19©2011 Regents of the University of Minnesota. All rights reserved.
  • SOCIAL MEDIA: ROI Investment: 1-3 hrs/wk (variable) spent scheduling, responding, posting Return: More accessible to next generation? Handy, versatile tool. Good way to build community. Net: Slightly positive. 20©2011 Regents of the University of Minnesota. All rights reserved.
  • ADD CONTENT THAT UPDATES ITSELF “Headlines” widgets Build your own from RSS 21©2011 Regents of the University of Minnesota. All rights reserved.
  • OAK WILT “WIDGET” Embeddable anywhere Automatically updates Links to our oak wilt page 22©2011 Regents of the University of Minnesota. All rights reserved.
  • MAKING CONTENT DISCOVERABLE 23©2011 Regents of the University of Minnesota. All rights reserved.
  • DISCOVERABLE: OAK WILT WIDGET ON DNR 24©2011 Regents of the University of Minnesota. All rights reserved.
  • OAK WILT WIDGET: ROI Investment: A bit of stress Return: The widget accounts for 61% of all views of the oak wilt status page. Of these viewers,45% go on to view other content Consolidates oak wilt info, helps partners Net: Slam-dunk 25©2011 Regents of the University of Minnesota. All rights reserved.
  • WHEN THEY NEEDINFORMATION,WILL THEY KNOWWE EXIST? Creative Commons licensed Flickr photo byC.K. Hartman 26 ©2011 Regents of the University of Minnesota. All rights reserved.
  • SHARING VIA EMAIL: MONTHLY UPDATE More landowners use email than social media Awareness Adding value to other offerings: Field days, other events 27©2011 Regents of the University of Minnesota. All rights reserved.
  • MONTHLY EMAIL UPDATE 28©2011 Regents of the University of Minnesota. All rights reserved.
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  • EMAIL UPDATE: ROI Investment: $22 and 6-12 hrs/mo Return: Huge increase in site traffic. Increases awareness of upcoming events, content Net: Slam-dunk 30©2011 Regents of the University of Minnesota. All rights reserved.
  • GET MORE VALUE FROM CORE WORK 35©2011 Regents of the University of Minnesota. All rights reserved.
  • GET MORE VALUE FROM CORE WORK 36©2011 Regents of the University of Minnesota. All rights reserved.
  • FLICKR Add comments, descriptions, etc. Example: http://flic.kr/p/36yVQP Smartphone: Immediate upload Desktop: FlickrUploadr 37©2011 Regents of the University of Minnesota. All rights reserved.
  • YOUTUBE Quick videos of real-world, practical situations Examples: 1. Video shot with my phone: http://youtu.be/TzDl3eq_pu8 2. Landowner story (Flip Video cam) http://youtu.be/WsU0GdKkKHs 38©2011 Regents of the University of Minnesota. All rights reserved.
  • GOOGLE CALENDAR, RSS FEEDS Encourage other orgs to display your content Or, display ours.  39©2011 Regents of the University of Minnesota. All rights reserved.
  • SCREENSHOT FOR EMBEDDABLES 40©2011 Regents of the University of Minnesota. All rights reserved.
  • EMBEDDABLES: EXAMPLES 41 ©2011 Regents of the University of Minnesota. All rights reserved.
  • THE BIG PICTURE Incremental changes: One step at a time Focus on adding value to other offerings 42©2011 Regents of the University of Minnesota. All rights reserved.
  • WORKSHOPS Peter Smallidge, Cornell Cooperative Extension 43©2011 Regents of the University of Minnesota. All rights reserved.
  • WEBSITES 44©2011 Regents of the University of Minnesota. All rights reserved.
  • HOW TO DO IT??? Scheduled content for Facebook & Twitter: Hootsuite Tweetdeck 45©2011 Regents of the University of Minnesota. All rights reserved.
  • FILTERING, DELIVERING NEWS Google Alerts RSS reader 46©2011 Regents of the University of Minnesota. All rights reserved.
  • EMBEDDING CONTENT Getting familiar with embed code: Presentations, videos, photo slideshows, more. 47©2011 Regents of the University of Minnesota. All rights reserved.
  • EMBED CODE Flickr: Jesseklein(source) 48©2011 Regents of the University of Minnesota. All rights reserved.
  • HAVE A SOCIAL MEDIA BUDDY Learn together. Nobody knows everything, there are no dumb questions. 49©2011 Regents of the University of Minnesota. All rights reserved.
  • KNOW HOW TO TURN IT OFF People get that you don’t work 24/7. These are your tools—you own them, they don’t own you. 50©2011 Regents of the University of Minnesota. All rights reserved.
  • FOCUS Flickr:worldeconomicforum(source) 51©2011 Regents of the University of Minnesota. All rights reserved.
  • HAVE FUN, LEARN AS YOU GO Flickr: Jesseklein(source) 52©2011 Regents of the University of Minnesota. All rights reserved.
  • MMW POSTERhttp://z.umn.edu/MAS WCD 53©2011 Regents of the University of Minnesota. All rights reserved.