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Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
Seo and Social Media: the Blurring of the Line
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Seo and Social Media: the Blurring of the Line

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  • 1. By<br />Eryck K. Dzotsi <br />Web Visibility Manager <br />Embanet – Compass Knowledge Group<br />SEO and Social Media The Blurring of the Line<br />@erycked<br />
  • 2. Objectives of the Presentation<br /><ul><li>Understand the Value of SEO
  • 3. SEO Implementation and its Relations to Social Media
  • 4. Some Implementation Techniques
  • 5. Review Current and Future Challenges
  • 6. Q and A</li></ul>@erycked<br />
  • 7. The Way I see It<br /><ul><li>It is a Scientific Art
  • 8. “Years of Experience” can be Irrelevant
  • 9. Know that Enemy
  • 10. It is an Open Playing Field
  • 11. It is all about the Cash
  • 12. There is a Moral Responsibility
  • 13. No two websites are identical</li></ul>@erycked<br />
  • 14. The Facts and Challenges<br /><ul><li>For Relevance Purposes Google cannot ignore Social Media
  • 15. Local Search and Social Media inseparable
  • 16. There is no SEO against Social Media
  • 17. Link Building is fueled through Social Sharing
  • 18. Great Content if not Shared carries little weight
  • 19. Bing Adds Like data to Search
  • 20. Likes and Tweets are parallels to Social bookmarking</li></ul>@erycked<br />
  • 21. The Issue of Spam<br /><ul><li>Black Hat Works in the Short Term
  • 22. White Hat in Excess becomes Black Hat
  • 23. Google itself struggles to Fight Spam
  • 24. Among SEO folks, it is a fighting issue</li></ul>@erycked<br />
  • 25. The Issue of Spam<br />http://bit.ly/g9jyix<br />@erycked<br />
  • 26. The Issue of Spam<br />http://bit.ly/g9jyix<br />“This fight is never over nor ever "won" by anyone. Ever.”<br />@erycked<br />
  • 27. It is a Fighting Issue<br />http://bit.ly/hByJ2Y<br /><ul><li>Black Hat Works in the Short Term
  • 28. Customers Demands Results
  • 29. SEO, not Google are Responsible</li></ul>@erycked<br />
  • 30. SEO Under Attack<br /><ul><li>“Content is dead” - Spammer
  • 31. “Link Building is dead, let's buy links” - Spammer in a Rush
  • 32. “SEO is dead” - Clueless spammer</li></ul>No Algorithmic update will take away the value of content and links, so the need of optimization remains<br />@erycked<br />
  • 33. Get the Fundamentals Right<br /><ul><li>Keyword Research and Selection
  • 34. Valuable Content – Write it or Outsource It
  • 35. Implement Sustainable Link Building
  • 36. Technical SEO – it is all about Mathematics
  • 37. Identify and Develop Social Media Platforms
  • 38. Claim and Own your Local Data
  • 39. Measure and Optimize</li></ul>@erycked<br />
  • 40. Keywords Research and Selection<br /><ul><li>Invest the Time and Start Early
  • 41. Everything Else is Built on this
  • 42. Focus on Conversion
  • 43. Include Other People</li></ul>@erycked<br />
  • 44. Keywords Research and Selection<br />http://bit.ly/hdIe72<br />@erycked<br />
  • 45. Keywords Research and Selection<br />http://bit.ly/hzgOqW<br />@erycked<br />
  • 46. Keywords Research and Selection<br />@erycked<br />
  • 47. Keywords Research and Selection<br />@erycked<br />
  • 48. Valuable Content<br /><ul><li>Know your audience
  • 49. Write for the user not the Search Engine
  • 50. Write Content that people would share
  • 51. Develop a copywriting guideline
  • 52. Outsource as much as possible
  • 53. This is the easiest way to lose followers</li></ul>@erycked<br />
  • 54. Link Building – The Juice<br />@erycked<br />
  • 55. Link Building – The Juice<br /><ul><li>Don't beat the Search Engines
  • 56. Beat the Competition
  • 57. If They Got a Link, Chances are You can get it too!
  • 58. Social Media Accounts all carry links
  • 59. Audit your referral traffic</li></ul>@erycked<br />
  • 60. Technical SEO Helps Social Media<br /><ul><li>On-page Optimization Still Matters
  • 61. Tagging done right makes a difference
  • 62. Fix issues reported in Google Webmaster Tools
  • 63. Duplicate Content and www. vs. non-www.
  • 64. Wordpress and Drupal</li></ul>@erycked<br />
  • 65. Develop your Social Profiles<br /><ul><li>Content is to be shared
  • 66. Social Media as link builder
  • 67. Likes and Tweets matter
  • 68. Use Klout.com to hunt down influencers
  • 69. The No-Follow Myth
  • 70. Facebook is making pages more profile-like
  • 71. Reddit do not Digg it
  • 72. Get a Bit.ly account and stick to it</li></ul>@erycked<br />
  • 73. Develop your Social Profiles<br /><ul><li>Do not become complacent
  • 74. Experience Q and A platforms
  • 75. Implement Open Graph Protocal
  • 76. Links</li></ul>@erycked<br />
  • 77. Claim and Own Your Local Data<br /><ul><li>Technical SEO impacts Local as well
  • 78. Meta Description – this is your pitch
  • 79. Insert Your Keyword in Your Title
  • 80. Local Sites already carry High DA
  • 81. Comply with the Guidelines
  • 82. Leverage Your Keywords Research
  • 83. Places (Google and Facebook) are a must</li></ul>@erycked<br />
  • 84. Measure and Optimize<br /><ul><li>Competitive Analysis
  • 85. Google.com
  • 86. Open Site Explorer
  • 87. Websitegrader
  • 88. Performance
  • 89. Google Analytics – Segments and Custom URLs
  • 90. SEOMoz Tools
  • 91. Raven Tools
  • 92. Technical Audit
  • 93. seositecheckup.com
  • 94. Google Webmaster Tools
  • 95. Xenu (candy)</li></ul>@erycked<br />
  • 96. Measure and Optimize<br />@erycked<br />
  • 97. Measure and Optimize<br />@erycked<br />
  • 98. Measure and Optimize<br />@erycked<br />
  • 99. Measure and Optimize<br />@erycked<br />
  • 100. Measure and Optimize<br />@erycked<br />
  • 101. Measure and Optimize<br />@erycked<br />
  • 102. What is Coming Next<br /><ul><li>The Email Frontier Remains Unexplored – Facebook vs. Gmail
  • 103. Google’s next acquisitions will shape the space
  • 104. Google Places, Google Instant, Google Offers – Local Triffecta
  • 105. Google 2011 updates that will send some link builders home
  • 106. PPC in Social Media will be overhauled </li></ul>@erycked<br />
  • 107. ?<br />@erycked<br />
  • 108. Eryck Dzotsi <br />(321) 549-0886<br />http://www.eryckdzotsi.com <br />@erycked<br />

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