Seo and Social Media: the Blurring of the Line
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Seo and Social Media: the Blurring of the Line Presentation Transcript

  • 1. By
    Eryck K. Dzotsi
    Web Visibility Manager
    Embanet – Compass Knowledge Group
    SEO and Social Media The Blurring of the Line
    @erycked
  • 2. Objectives of the Presentation
    • Understand the Value of SEO
    • 3. SEO Implementation and its Relations to Social Media
    • 4. Some Implementation Techniques
    • 5. Review Current and Future Challenges
    • 6. Q and A
    @erycked
  • 7. The Way I see It
    • It is a Scientific Art
    • 8. “Years of Experience” can be Irrelevant
    • 9. Know that Enemy
    • 10. It is an Open Playing Field
    • 11. It is all about the Cash
    • 12. There is a Moral Responsibility
    • 13. No two websites are identical
    @erycked
  • 14. The Facts and Challenges
    • For Relevance Purposes Google cannot ignore Social Media
    • 15. Local Search and Social Media inseparable
    • 16. There is no SEO against Social Media
    • 17. Link Building is fueled through Social Sharing
    • 18. Great Content if not Shared carries little weight
    • 19. Bing Adds Like data to Search
    • 20. Likes and Tweets are parallels to Social bookmarking
    @erycked
  • 21. The Issue of Spam
    • Black Hat Works in the Short Term
    • 22. White Hat in Excess becomes Black Hat
    • 23. Google itself struggles to Fight Spam
    • 24. Among SEO folks, it is a fighting issue
    @erycked
  • 25. The Issue of Spam
    http://bit.ly/g9jyix
    @erycked
  • 26. The Issue of Spam
    http://bit.ly/g9jyix
    “This fight is never over nor ever "won" by anyone. Ever.”
    @erycked
  • 27. It is a Fighting Issue
    http://bit.ly/hByJ2Y
    • Black Hat Works in the Short Term
    • 28. Customers Demands Results
    • 29. SEO, not Google are Responsible
    @erycked
  • 30. SEO Under Attack
    • “Content is dead” - Spammer
    • 31. “Link Building is dead, let's buy links” - Spammer in a Rush
    • 32. “SEO is dead” - Clueless spammer
    No Algorithmic update will take away the value of content and links, so the need of optimization remains
    @erycked
  • 33. Get the Fundamentals Right
    • Keyword Research and Selection
    • 34. Valuable Content – Write it or Outsource It
    • 35. Implement Sustainable Link Building
    • 36. Technical SEO – it is all about Mathematics
    • 37. Identify and Develop Social Media Platforms
    • 38. Claim and Own your Local Data
    • 39. Measure and Optimize
    @erycked
  • 40. Keywords Research and Selection
    • Invest the Time and Start Early
    • 41. Everything Else is Built on this
    • 42. Focus on Conversion
    • 43. Include Other People
    @erycked
  • 44. Keywords Research and Selection
    http://bit.ly/hdIe72
    @erycked
  • 45. Keywords Research and Selection
    http://bit.ly/hzgOqW
    @erycked
  • 46. Keywords Research and Selection
    @erycked
  • 47. Keywords Research and Selection
    @erycked
  • 48. Valuable Content
    • Know your audience
    • 49. Write for the user not the Search Engine
    • 50. Write Content that people would share
    • 51. Develop a copywriting guideline
    • 52. Outsource as much as possible
    • 53. This is the easiest way to lose followers
    @erycked
  • 54. Link Building – The Juice
    @erycked
  • 55. Link Building – The Juice
    • Don't beat the Search Engines
    • 56. Beat the Competition
    • 57. If They Got a Link, Chances are You can get it too!
    • 58. Social Media Accounts all carry links
    • 59. Audit your referral traffic
    @erycked
  • 60. Technical SEO Helps Social Media
    • On-page Optimization Still Matters
    • 61. Tagging done right makes a difference
    • 62. Fix issues reported in Google Webmaster Tools
    • 63. Duplicate Content and www. vs. non-www.
    • 64. Wordpress and Drupal
    @erycked
  • 65. Develop your Social Profiles
    • Content is to be shared
    • 66. Social Media as link builder
    • 67. Likes and Tweets matter
    • 68. Use Klout.com to hunt down influencers
    • 69. The No-Follow Myth
    • 70. Facebook is making pages more profile-like
    • 71. Reddit do not Digg it
    • 72. Get a Bit.ly account and stick to it
    @erycked
  • 73. Develop your Social Profiles
    • Do not become complacent
    • 74. Experience Q and A platforms
    • 75. Implement Open Graph Protocal
    • 76. Links
    @erycked
  • 77. Claim and Own Your Local Data
    • Technical SEO impacts Local as well
    • 78. Meta Description – this is your pitch
    • 79. Insert Your Keyword in Your Title
    • 80. Local Sites already carry High DA
    • 81. Comply with the Guidelines
    • 82. Leverage Your Keywords Research
    • 83. Places (Google and Facebook) are a must
    @erycked
  • 84. Measure and Optimize
    • Competitive Analysis
    • 85. Google.com
    • 86. Open Site Explorer
    • 87. Websitegrader
    • 88. Performance
    • 89. Google Analytics – Segments and Custom URLs
    • 90. SEOMoz Tools
    • 91. Raven Tools
    • 92. Technical Audit
    • 93. seositecheckup.com
    • 94. Google Webmaster Tools
    • 95. Xenu (candy)
    @erycked
  • 96. Measure and Optimize
    @erycked
  • 97. Measure and Optimize
    @erycked
  • 98. Measure and Optimize
    @erycked
  • 99. Measure and Optimize
    @erycked
  • 100. Measure and Optimize
    @erycked
  • 101. Measure and Optimize
    @erycked
  • 102. What is Coming Next
    • The Email Frontier Remains Unexplored – Facebook vs. Gmail
    • 103. Google’s next acquisitions will shape the space
    • 104. Google Places, Google Instant, Google Offers – Local Triffecta
    • 105. Google 2011 updates that will send some link builders home
    • 106. PPC in Social Media will be overhauled
    @erycked
  • 107. ?
    @erycked
  • 108. Eryck Dzotsi
    (321) 549-0886
    http://www.eryckdzotsi.com
    @erycked