By<br />Eryck K. Dzotsi <br />Web Visibility Manager <br />Embanet – Compass Knowledge Group<br />SEO and Social Media The...
Objectives of the Presentation<br /><ul><li>Understand the Value of SEO
SEO Implementation and its Relations to Social Media
Some Implementation Techniques
Review Current and Future Challenges
Q and A</li></ul>@erycked<br />
The Way I see It<br /><ul><li>It is a Scientific Art
“Years of Experience” can be Irrelevant
Know that Enemy
It is an Open Playing Field
It is all about the Cash
There is a Moral Responsibility
No two websites are identical</li></ul>@erycked<br />
The Facts and Challenges<br /><ul><li>For Relevance Purposes Google cannot ignore Social Media
Local Search and Social Media inseparable
There is no SEO against Social Media
Link Building is fueled through Social Sharing
Great Content if not Shared carries little weight
Bing Adds Like data to Search
Likes and Tweets are parallels to Social bookmarking</li></ul>@erycked<br />
The Issue of Spam<br /><ul><li>Black Hat Works in the Short Term
White Hat in Excess becomes Black Hat
Google itself struggles to Fight Spam
Among SEO folks, it is a fighting issue</li></ul>@erycked<br />
The Issue of Spam<br />http://bit.ly/g9jyix<br />@erycked<br />
The Issue of Spam<br />http://bit.ly/g9jyix<br />“This fight is never over nor ever "won" by anyone. Ever.”<br />@erycked<...
It is a Fighting Issue<br />http://bit.ly/hByJ2Y<br /><ul><li>Black Hat Works in the Short Term
Customers Demands Results
SEO, not Google are Responsible</li></ul>@erycked<br />
SEO Under Attack<br /><ul><li>“Content is dead” - Spammer
“Link Building is dead, let's buy links” - Spammer in a Rush
“SEO is dead” - Clueless spammer</li></ul>No Algorithmic update will take away the value of content and links, so the need...
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Seo and Social Media: the Blurring of the Line

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Seo and Social Media: the Blurring of the Line

  1. 1. By<br />Eryck K. Dzotsi <br />Web Visibility Manager <br />Embanet – Compass Knowledge Group<br />SEO and Social Media The Blurring of the Line<br />@erycked<br />
  2. 2. Objectives of the Presentation<br /><ul><li>Understand the Value of SEO
  3. 3. SEO Implementation and its Relations to Social Media
  4. 4. Some Implementation Techniques
  5. 5. Review Current and Future Challenges
  6. 6. Q and A</li></ul>@erycked<br />
  7. 7. The Way I see It<br /><ul><li>It is a Scientific Art
  8. 8. “Years of Experience” can be Irrelevant
  9. 9. Know that Enemy
  10. 10. It is an Open Playing Field
  11. 11. It is all about the Cash
  12. 12. There is a Moral Responsibility
  13. 13. No two websites are identical</li></ul>@erycked<br />
  14. 14. The Facts and Challenges<br /><ul><li>For Relevance Purposes Google cannot ignore Social Media
  15. 15. Local Search and Social Media inseparable
  16. 16. There is no SEO against Social Media
  17. 17. Link Building is fueled through Social Sharing
  18. 18. Great Content if not Shared carries little weight
  19. 19. Bing Adds Like data to Search
  20. 20. Likes and Tweets are parallels to Social bookmarking</li></ul>@erycked<br />
  21. 21. The Issue of Spam<br /><ul><li>Black Hat Works in the Short Term
  22. 22. White Hat in Excess becomes Black Hat
  23. 23. Google itself struggles to Fight Spam
  24. 24. Among SEO folks, it is a fighting issue</li></ul>@erycked<br />
  25. 25. The Issue of Spam<br />http://bit.ly/g9jyix<br />@erycked<br />
  26. 26. The Issue of Spam<br />http://bit.ly/g9jyix<br />“This fight is never over nor ever "won" by anyone. Ever.”<br />@erycked<br />
  27. 27. It is a Fighting Issue<br />http://bit.ly/hByJ2Y<br /><ul><li>Black Hat Works in the Short Term
  28. 28. Customers Demands Results
  29. 29. SEO, not Google are Responsible</li></ul>@erycked<br />
  30. 30. SEO Under Attack<br /><ul><li>“Content is dead” - Spammer
  31. 31. “Link Building is dead, let's buy links” - Spammer in a Rush
  32. 32. “SEO is dead” - Clueless spammer</li></ul>No Algorithmic update will take away the value of content and links, so the need of optimization remains<br />@erycked<br />
  33. 33. Get the Fundamentals Right<br /><ul><li>Keyword Research and Selection
  34. 34. Valuable Content – Write it or Outsource It
  35. 35. Implement Sustainable Link Building
  36. 36. Technical SEO – it is all about Mathematics
  37. 37. Identify and Develop Social Media Platforms
  38. 38. Claim and Own your Local Data
  39. 39. Measure and Optimize</li></ul>@erycked<br />
  40. 40. Keywords Research and Selection<br /><ul><li>Invest the Time and Start Early
  41. 41. Everything Else is Built on this
  42. 42. Focus on Conversion
  43. 43. Include Other People</li></ul>@erycked<br />
  44. 44. Keywords Research and Selection<br />http://bit.ly/hdIe72<br />@erycked<br />
  45. 45. Keywords Research and Selection<br />http://bit.ly/hzgOqW<br />@erycked<br />
  46. 46. Keywords Research and Selection<br />@erycked<br />
  47. 47. Keywords Research and Selection<br />@erycked<br />
  48. 48. Valuable Content<br /><ul><li>Know your audience
  49. 49. Write for the user not the Search Engine
  50. 50. Write Content that people would share
  51. 51. Develop a copywriting guideline
  52. 52. Outsource as much as possible
  53. 53. This is the easiest way to lose followers</li></ul>@erycked<br />
  54. 54. Link Building – The Juice<br />@erycked<br />
  55. 55. Link Building – The Juice<br /><ul><li>Don't beat the Search Engines
  56. 56. Beat the Competition
  57. 57. If They Got a Link, Chances are You can get it too!
  58. 58. Social Media Accounts all carry links
  59. 59. Audit your referral traffic</li></ul>@erycked<br />
  60. 60. Technical SEO Helps Social Media<br /><ul><li>On-page Optimization Still Matters
  61. 61. Tagging done right makes a difference
  62. 62. Fix issues reported in Google Webmaster Tools
  63. 63. Duplicate Content and www. vs. non-www.
  64. 64. Wordpress and Drupal</li></ul>@erycked<br />
  65. 65. Develop your Social Profiles<br /><ul><li>Content is to be shared
  66. 66. Social Media as link builder
  67. 67. Likes and Tweets matter
  68. 68. Use Klout.com to hunt down influencers
  69. 69. The No-Follow Myth
  70. 70. Facebook is making pages more profile-like
  71. 71. Reddit do not Digg it
  72. 72. Get a Bit.ly account and stick to it</li></ul>@erycked<br />
  73. 73. Develop your Social Profiles<br /><ul><li>Do not become complacent
  74. 74. Experience Q and A platforms
  75. 75. Implement Open Graph Protocal
  76. 76. Links</li></ul>@erycked<br />
  77. 77. Claim and Own Your Local Data<br /><ul><li>Technical SEO impacts Local as well
  78. 78. Meta Description – this is your pitch
  79. 79. Insert Your Keyword in Your Title
  80. 80. Local Sites already carry High DA
  81. 81. Comply with the Guidelines
  82. 82. Leverage Your Keywords Research
  83. 83. Places (Google and Facebook) are a must</li></ul>@erycked<br />
  84. 84. Measure and Optimize<br /><ul><li>Competitive Analysis
  85. 85. Google.com
  86. 86. Open Site Explorer
  87. 87. Websitegrader
  88. 88. Performance
  89. 89. Google Analytics – Segments and Custom URLs
  90. 90. SEOMoz Tools
  91. 91. Raven Tools
  92. 92. Technical Audit
  93. 93. seositecheckup.com
  94. 94. Google Webmaster Tools
  95. 95. Xenu (candy)</li></ul>@erycked<br />
  96. 96. Measure and Optimize<br />@erycked<br />
  97. 97. Measure and Optimize<br />@erycked<br />
  98. 98. Measure and Optimize<br />@erycked<br />
  99. 99. Measure and Optimize<br />@erycked<br />
  100. 100. Measure and Optimize<br />@erycked<br />
  101. 101. Measure and Optimize<br />@erycked<br />
  102. 102. What is Coming Next<br /><ul><li>The Email Frontier Remains Unexplored – Facebook vs. Gmail
  103. 103. Google’s next acquisitions will shape the space
  104. 104. Google Places, Google Instant, Google Offers – Local Triffecta
  105. 105. Google 2011 updates that will send some link builders home
  106. 106. PPC in Social Media will be overhauled </li></ul>@erycked<br />
  107. 107. ?<br />@erycked<br />
  108. 108. Eryck Dzotsi <br />(321) 549-0886<br />http://www.eryckdzotsi.com <br />@erycked<br />
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