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Npd Class Project


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  • 1. LEAD CONSULTING GROUP a NPD Class Project by Erwin [email_address]
  • 2. Based on PIC by Harvey Robbins
    • Seminars: we can do online seminar, fully online, from announcement via email, mailing list, forums, and blogs; registration & online payment (via creadit card or paypal, maybe some dispensation for 'offline' transfers); then they can attend the seminars via teleconference which require them to have internet connection. we must do interesting topics which must make people interest. while the seminar is going we can offer them to more complex study and deep down analysis of their problem by doing training and consulting in the company based on the request.
    • On the seminars we can have funders doing advertising (from our previous customers), or some testimonials about our service.
  • 3. Based on PIC by Harvey Robbins (contd.)
    • Training: also can be done online, so we can do the training to companies, anywhere, long as suit/needed by the company.
    • Consulting: i assume that we must do this offline... we must study & analyze the company first so that we can do the consulting best. additional consulting maybe done by online teleconference or chat, or by blogs!!!
  • 4. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS ACTIVITY CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams DISTRIBUTION CHANNELS [Osterwalder (2004) The Business Model Ontology] business model framework (basic)
  • 5. Based on Business Model Framework
    • Value Proposition:
      • Easy to join Seminars
      • Online Materials & Tele-conferences
      • Customized Topics
      • Advertising on Seminars & Web / Portal
    • Customer Segments:
      • Worldwide Companies
      • Local Companies
      • Students & Online Learner
  • 6. Value Proposition & How do We Reach Customer VALUE PROPOSITION COMMUNICATION & DISTRIBUTION CHANNELS Online Materials & Tele-conferences Web / Portal OFFER CUSTOMER SEGMENTS Seminars Attendant CUSTOMER Easy to join Seminars Web / Portal (limited) Public Customized Topics Funders Advertising on Seminars & Web / Portal Adv. Sales / Online Existing Customers
  • 7. Revenue Stream VALUE PROPOSITION REVENUE STREAMS Online Materials & Tele-conferences OFFER CUSTOMER SEGMENTS Seminars Attendant CUSTOMER Easy to join Seminars Online Payment Public Customized Topics Funders Advertising on Seminars & Web / Portal Adv. Budgeting & Online Payment Existing Customers