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Shopper Marketing: The Connected Consumer has Killed the Shopper

by on Jan 30, 2014

  • 311 views

The Connected Consumer has Killed the Shopper. When it comes to buying, there is no singular Moment of Truth. The purpose of marketing communications is not to sell goods and services – 
it’s to ...

The Connected Consumer has Killed the Shopper. When it comes to buying, there is no singular Moment of Truth. The purpose of marketing communications is not to sell goods and services – 
it’s to minimize buying 
and consumption friction. So how do we appeal to this connected consumer and create these transformational experiences?

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