Putting Twitter into Perspective

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If you think of Facebook as a town, think of Twitter as a town square. 

People (who may also be on Facebook) congregate to share news, commentary and gossip in real time, as things are happening. 

All in bursts of 140 characters or less.

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Putting Twitter into Perspective

  1. 1. ERWIN PENLAND PRESENTS FOOD FOR THOUGHT Putting Twitter in Perspective October 2013 Erwin Penland - Proprietary and Confidential
  2. 2. Twitter 16% of all Internet users are on Twitter – roughly 500 million people worldwide Age Group the stats Population In the last year, Twitter’s user base has grown approximately 30% Twitter’s user demo skews slightly female, with 18 to 39-year-olds representing the single largest age group Gender SLIGHTL Y 500million female Education Location urban college Income Ethnicity hispanic african american & Source: expandedramblings.com/index.php/by-the-numbers-17-amazing-Twitter-stats 18-39 < $30k or $50-75k Erwin Penland - Proprietary and Confidential
  3. 3. & me the world around me If you think of Facebook as a town, think of Twitter as a town square.  People (who may also be on Facebook) congregate to share news, commentary and gossip in real time, as things are happening.  All in bursts of 140 characters or less. socialTIMELINE PAST PRESENT FUTURE Erwin Penland - Proprietary and Confidential
  4. 4. Twitter is real time Twitter’s mission is to serve as a global platform for public self-expression and conversation in real time. Over the last few years, it has evolved from a simple, text-based service into something richer and fuller.  Users can now embed everything from photos to Vines and even mini-apps in their Tweet.  The stream, so to speak, has become a raging river of content. As this has happened, Twitter has transitioned from being a technology company to a powerful global media company. Erwin Penland - Proprietary and Confidential
  5. 5. The place for news Because Twitter’s focus is real-time, users increasingly participate using mobile devices rather than their computers.  Another result of this mobile effect is that Twitter is quickly becoming a primary source for news. Twitter is like CNN, TMZ and ESPN rolled into one, curated by 100 million daily active users (often attempting to draft clever tweets). When big news breaks around the world – whether in politics, entertainment, sports or other events – digital news junkies head to Twitter.  It is also a second screen for major news outlets, businesses and large-scale event leaders. Source: fanpagelist.com/category/brands Erwin Penland - Proprietary and Confidential
  6. 6. Brands winning Brands are leveraging Twitter to interact with other content in real time, most notably with “appointment-driven” television. Breaking Bad season five opened in a Denny’s diner – with a scene that set up the season.  @DennysDiner jumped on the opportunity, posting original, relevant, authentic Tweets in real time, and building their own relationship with the BB audience. @Delta and @DeltaAssist have fully incorporated Twitter into their Customer Service functions, using it to respond to customers’ questions and address delay issues, flight cancellations and lost bag tracking requests in real time. @VictoriasSecret now has close to 3M followers thanks to weekly Angel Chats and promotions on Twitter. They also post product images and video content, and announce upcoming Model appearances. Source: fanpagelist.com/category/brands Erwin Penland - Proprietary and Confidential
  7. 7. Future is mobile Smart phone penetration at its highest rate ever; people are on the go and want news/info real-time.   That is the perfect environment for Twitter to thrive. What’s coming next is a more graphically-intense Twitter, marked by fundamental transformation of its core experience on mobile devices.  The company has come around to the idea that its apps should be custom-designed for each and every platform, in order to take as much advantage as possible of what each one has to offer. Within the company, the decision has been to prioritize mobile over any other medium, including the Web, so that experience will see the most rapid change. Erwin Penland - Proprietary and Confidential
  8. 8. Food for Thought Food For Thought is Erwin Penland's thought leadership platform.   It began six years ago with a three-day annual symposium celebrating the intersection of food, creative thinking, entrepreneurialism and social responsibility through events, discussions and of course, dining.   The fully experiential gathering is crafted to inspire dialogue and debate among prominent entrepreneurs, business leaders and creative thinkers from around the country – showcasing how creativity is paramount to success in every organization, and in fact, in life.   For more information: Joe Saracino Chief Marketing Officer Erwin Penland joe.saracino@erwinpenland.com Erwin Penland erwinpenland.com @erwinpenland on Twitter, Instagram and Vine Twitter.com/erwinpenland Food for Thought Conference foodforthoughtconference.com @fftconference on Twitter Twitter.com/fftconference The platform itself has been extended into quarterly client sessions, internal agency training programs, research and marketing trend presentations. Erwin Penland - Proprietary and Confidential
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