Web2 Presentation

Web 2.0, the next generation web, pitfalls or opportunities? An exploratory tour Erwin Huang, Erwin@fdlife.com Chairman, Education Committee, HKITF Mar 07

What is Web 2.0?

What is Web 2.0? • Another buzzword?

What is Web 2.0? • Another buzzword? • O’Reilly said: “Web 2.0” stands for the idea that the Internet is evolving from a collection of static pages into a vehicle for software services, especially those that foster self-publishing, participation, and collaboration. . . “ “User-centered Web phenomena such as blogging, community photo-sharing (exempliﬁed by Flickr), collective editing (Wikipedia), and social bookmarking (Delicious), they argue, are disrupting traditional ideas about how software is built and how information is generated, shared, and distributed on the Internet.”

What is Web 2.0? • Another buzzword? • O’Reilly said: “Web 2.0” stands for the idea that the Internet is evolving from a collection of static pages into a vehicle for software services, especially those that foster self-publishing, participation, and collaboration. . . “ “User-centered Web phenomena such as blogging, community photo-sharing (exempliﬁed by Flickr), collective editing (Wikipedia), and social bookmarking (Delicious), they argue, are disrupting traditional ideas about how software is built and how information is generated, shared, and distributed on the Internet.” • The Tech Angle

What is Web 2.0? • Another buzzword? • O’Reilly said: “Web 2.0” stands for the idea that the Internet is evolving from a collection of static pages into a vehicle for software services, especially those that foster self-publishing, participation, and collaboration. . . “ “User-centered Web phenomena such as blogging, community photo-sharing (exempliﬁed by Flickr), collective editing (Wikipedia), and social bookmarking (Delicious), they argue, are disrupting traditional ideas about how software is built and how information is generated, shared, and distributed on the Internet.” • The Tech Angle • The Business Angle

Web 2.0 attitude • The Web. 2.0 Attitude

Web 2.0 attitude • The Web. 2.0 Attitude • Less is more.

Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters.

Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters. • Small is beautiful.

Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters. • Small is beautiful. • Mistakes happen.

Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters. • Small is beautiful. • Mistakes happen. • Power to the people.

Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters. • Small is beautiful. • Mistakes happen. • Power to the people. • Do it cheap.

Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters. • Small is beautiful. • Mistakes happen. • Power to the people. • Do it cheap. • Anyone can do it.

Agenda

Agenda • What is Web 2.0? • Features and Business Cases • Describe Tech Issue: • A simple and quick demo of what’s this feature is like and discuss its impact • Business Opportunity • Brainstorm and discuss opportunity

Web 1.0 vs Web 2.0

Web 1.0

Web 2.0

Web 1.0

Web 2.0

Web 1.0

Web 2.0

Rich User Experience

Rich User Experience • Web as a Application • Google Calendar • Gmail • Flickr (image site) • YouTube.com • Google Spreadsheet • Google Map/Earth • Opportunities

Tagging, not Taxonomy • Taxonomy (from Greek verb τασσεῖν or tassein = \"to classify\" and νόµος or nomos = law, science, cf \"economy\") was once only the science of classifying living organisms • vs A Librarian Classiﬁcation • Tagging Cloud • A quick demo • Demo: Find something interesting in Flickr • http://www.ﬂickr.com/photos/tags/

demo: Tagging at Flickr

User as Contributor • Foodeasy.com • Amazon.com • Consumerreports.org • Youtube.com • Flickr.com

The Long Tail • Introduction: 80:20 rules • 80% of business is generated by 20% of Products • 80% of business is generated by 20% of Customers • 80% of tax is paid by 20% of Taxpayer • 80% works done by 20% students in your team, 80% of business is generated by 20% staff.. of Products

The Long Tail

The Long Tail • Customer Self-service • Enabling the Long Tail • The end of the 20:80 rule • Business Opportunity: • Major: Endless Choice is creating Unlimited Demand

The Long Tail 2 • Focuing on the Niche • A Model and Opportunity

The Long Tail: the Music/ Movie Industry • Death of the Blockbuster

From Pull to Push: Tagging and the Long

Participation, Not Publishing • Blogging as Journalism • Faster response than any traditional media • Consumer Generated Media • Collective Intelligence/stupidity..

Radical Trust • Wikipedia • The rules of wiki • Reader and publisher? • Business Opportunity: • Vision for future education books publishing • Churches as editor/publisher? Fellowship/cell as editor

Radical Decentralization • BT and p2p • New Economy of p2p • The concept of sharing, h • ppstream/pplive for FIFA • The more people using it, the faster the system • By sharing ﬁles, the user community share resources at the same time • Business Opportunity: • Fast distribution of a lot of documents • A ebook distribution network

Summary: Web 2.0 features • Rich User Experience • Tagging • User as Contributor • The Long Tail • Participation, not Publishing • Radical Trust • Radical Decentralization

Web 2.0 in the Chinese World • http://www.web2list.cn/

DZZZW.com • Completely Free Magazine online • Real, Full version, downloadable, PDF • Questions: • What’s the Business model? • Which part of Web 2.0 applies to this model?

Ctrip.com • Questions: • Virtual or Physical • Push or Pull • why do u think the Chinese user embrace this? • how about payment online? • how did “Long Tail” applies in Ctrip? • what “information value” is

Tianji • Social Network for business professionals • CEO’s from top 50 Technology ﬁrm • by Invitation only • Questions: • what Web 2.0 parts?

Q and A

erwin@fdlife.com

Web2 Presentation

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