Web2 Presentation

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a 2006 presentation for Chinese Publishers discussing the impact of Web 2.0 on their business

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Web2 Presentation

  1. 1. Web 2.0, the next generation web, pitfalls or opportunities? An exploratory tour Erwin Huang, Erwin@fdlife.com Chairman, Education Committee, HKITF Mar 07
  2. 2. What is Web 2.0?
  3. 3. What is Web 2.0? • Another buzzword?
  4. 4. What is Web 2.0? • Another buzzword? • O’Reilly said: “Web 2.0” stands for the idea that the Internet is evolving from a collection of static pages into a vehicle for software services, especially those that foster self-publishing, participation, and collaboration. . . “ “User-centered Web phenomena such as blogging, community photo-sharing (exemplified by Flickr), collective editing (Wikipedia), and social bookmarking (Delicious), they argue, are disrupting traditional ideas about how software is built and how information is generated, shared, and distributed on the Internet.”
  5. 5. What is Web 2.0? • Another buzzword? • O’Reilly said: “Web 2.0” stands for the idea that the Internet is evolving from a collection of static pages into a vehicle for software services, especially those that foster self-publishing, participation, and collaboration. . . “ “User-centered Web phenomena such as blogging, community photo-sharing (exemplified by Flickr), collective editing (Wikipedia), and social bookmarking (Delicious), they argue, are disrupting traditional ideas about how software is built and how information is generated, shared, and distributed on the Internet.” • The Tech Angle
  6. 6. What is Web 2.0? • Another buzzword? • O’Reilly said: “Web 2.0” stands for the idea that the Internet is evolving from a collection of static pages into a vehicle for software services, especially those that foster self-publishing, participation, and collaboration. . . “ “User-centered Web phenomena such as blogging, community photo-sharing (exemplified by Flickr), collective editing (Wikipedia), and social bookmarking (Delicious), they argue, are disrupting traditional ideas about how software is built and how information is generated, shared, and distributed on the Internet.” • The Tech Angle • The Business Angle
  7. 7. Web 2.0 attitude • The Web. 2.0 Attitude
  8. 8. Web 2.0 attitude • The Web. 2.0 Attitude • Less is more.
  9. 9. Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters.
  10. 10. Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters. • Small is beautiful.
  11. 11. Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters. • Small is beautiful. • Mistakes happen.
  12. 12. Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters. • Small is beautiful. • Mistakes happen. • Power to the people.
  13. 13. Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters. • Small is beautiful. • Mistakes happen. • Power to the people. • Do it cheap.
  14. 14. Web 2.0 attitude • The Web. 2.0 Attitude • Less is more. • Design matters. • Small is beautiful. • Mistakes happen. • Power to the people. • Do it cheap. • Anyone can do it.
  15. 15. Agenda
  16. 16. Agenda • What is Web 2.0? • Features and Business Cases • Describe Tech Issue: • A simple and quick demo of what’s this feature is like and discuss its impact • Business Opportunity • Brainstorm and discuss opportunity
  17. 17. Web 1.0 vs Web 2.0
  18. 18. Web 1.0 vs Web 2.0
  19. 19. Web 1.0
  20. 20. Web 2.0
  21. 21. Web 1.0
  22. 22. Web 1.0
  23. 23. Web 2.0
  24. 24. Web 2.0
  25. 25. Web 2.0
  26. 26. Web 1.0
  27. 27. Web 1.0
  28. 28. Web 2.0
  29. 29. Web 2.0
  30. 30. Rich User Experience
  31. 31. Rich User Experience • Web as a Application • Google Calendar • Gmail • Flickr (image site) • YouTube.com • Google Spreadsheet • Google Map/Earth • Opportunities
  32. 32. Rich User Experience • Web as a Application • Google Calendar • Gmail • Flickr (image site) • YouTube.com • Google Spreadsheet • Google Map/Earth • Opportunities
  33. 33. Rich User Experience • Web as a Application • Google Calendar • Gmail • Flickr (image site) • YouTube.com • Google Spreadsheet • Google Map/Earth • Opportunities
  34. 34. Rich User Experience • Web as a Application • Google Calendar • Gmail • Flickr (image site) • YouTube.com • Google Spreadsheet • Google Map/Earth • Opportunities
  35. 35. Rich User Experience • Web as a Application • Google Calendar • Gmail • Flickr (image site) • YouTube.com • Google Spreadsheet • Google Map/Earth • Opportunities
  36. 36. Tagging, not Taxonomy • Taxonomy (from Greek verb τασσεῖν or tassein = quot;to classifyquot; and νόµος or nomos = law, science, cf quot;economyquot;) was once only the science of classifying living organisms • vs A Librarian Classification • Tagging Cloud • A quick demo • Demo: Find something interesting in Flickr • http://www.flickr.com/photos/tags/
  37. 37. Tagging, not Taxonomy • Taxonomy (from Greek verb τασσεῖν or tassein = quot;to classifyquot; and νόµος or nomos = law, science, cf quot;economyquot;) was once only the science of classifying living organisms • vs A Librarian Classification • Tagging Cloud • A quick demo • Demo: Find something interesting in Flickr • http://www.flickr.com/photos/tags/
  38. 38. demo: Tagging at Flickr
  39. 39. User as Contributor • Foodeasy.com • Amazon.com • Consumerreports.org • Youtube.com • Flickr.com
  40. 40. The Long Tail • Introduction: 80:20 rules • 80% of business is generated by 20% of Products • 80% of business is generated by 20% of Customers • 80% of tax is paid by 20% of Taxpayer • 80% works done by 20% students in your team, 80% of business is generated by 20% staff.. of Products
  41. 41. The Long Tail • Introduction: 80:20 rules • 80% of business is generated by 20% of Products • 80% of business is generated by 20% of Customers • 80% of tax is paid by 20% of Taxpayer • 80% works done by 20% students in your team, 80% of business is generated by 20% staff.. of Products
  42. 42. The Long Tail
  43. 43. The Long Tail • Customer Self-service • Enabling the Long Tail • The end of the 20:80 rule • Business Opportunity: • Major: Endless Choice is creating Unlimited Demand
  44. 44. The Long Tail • Customer Self-service • Enabling the Long Tail • The end of the 20:80 rule • Business Opportunity: • Major: Endless Choice is creating Unlimited Demand
  45. 45. The Long Tail • Customer Self-service • Enabling the Long Tail • The end of the 20:80 rule • Business Opportunity: • Major: Endless Choice is creating Unlimited Demand
  46. 46. The Long Tail • Customer Self-service • Enabling the Long Tail • The end of the 20:80 rule • Business Opportunity: • Major: Endless Choice is creating Unlimited Demand
  47. 47. The Long Tail • Customer Self-service • Enabling the Long Tail • The end of the 20:80 rule • Business Opportunity: • Major: Endless Choice is creating Unlimited Demand
  48. 48. The Long Tail 2 • Focuing on the Niche • A Model and Opportunity
  49. 49. The Long Tail 2 • Focuing on the Niche • A Model and Opportunity
  50. 50. The Long Tail 2 • Focuing on the Niche • A Model and Opportunity
  51. 51. The Long Tail 2 • Focuing on the Niche • A Model and Opportunity
  52. 52. The Long Tail: the Music/ Movie Industry • Death of the Blockbuster
  53. 53. The Long Tail: the Music/ Movie Industry • Death of the Blockbuster
  54. 54. The Long Tail: the Music/ Movie Industry • Death of the Blockbuster
  55. 55. The Long Tail: the Music/ Movie Industry • Death of the Blockbuster
  56. 56. The Long Tail: the Music/ Movie Industry • Death of the Blockbuster
  57. 57. From Pull to Push: Tagging and the Long
  58. 58. From Pull to Push: Tagging and the Long
  59. 59. From Pull to Push: Tagging and the Long
  60. 60. Participation, Not Publishing • Blogging as Journalism • Faster response than any traditional media • Consumer Generated Media • Collective Intelligence/stupidity..
  61. 61. Participation, Not Publishing • Blogging as Journalism • Faster response than any traditional media • Consumer Generated Media • Collective Intelligence/stupidity..
  62. 62. Radical Trust • Wikipedia • The rules of wiki • Reader and publisher? • Business Opportunity: • Vision for future education books publishing • Churches as editor/publisher? Fellowship/cell as editor
  63. 63. Radical Decentralization • BT and p2p • New Economy of p2p • The concept of sharing, h • ppstream/pplive for FIFA • The more people using it, the faster the system • By sharing files, the user community share resources at the same time • Business Opportunity: • Fast distribution of a lot of documents • A ebook distribution network
  64. 64. Summary: Web 2.0 features • Rich User Experience • Tagging • User as Contributor • The Long Tail • Participation, not Publishing • Radical Trust • Radical Decentralization
  65. 65. Web 2.0 in the Chinese World • http://www.web2list.cn/
  66. 66. Web 2.0 in the Chinese World • http://www.web2list.cn/
  67. 67. DZZZW.com • Completely Free Magazine online • Real, Full version, downloadable, PDF • Questions: • What’s the Business model? • Which part of Web 2.0 applies to this model?
  68. 68. DZZZW.com • Completely Free Magazine online • Real, Full version, downloadable, PDF • Questions: • What’s the Business model? • Which part of Web 2.0 applies to this model?
  69. 69. Ctrip.com • Questions: • Virtual or Physical • Push or Pull • why do u think the Chinese user embrace this? • how about payment online? • how did “Long Tail” applies in Ctrip? • what “information value” is
  70. 70. Ctrip.com • Questions: • Virtual or Physical • Push or Pull • why do u think the Chinese user embrace this? • how about payment online? • how did “Long Tail” applies in Ctrip? • what “information value” is
  71. 71. Tianji • Social Network for business professionals • CEO’s from top 50 Technology firm • by Invitation only • Questions: • what Web 2.0 parts?
  72. 72. Tianji • Social Network for business professionals • CEO’s from top 50 Technology firm • by Invitation only • Questions: • what Web 2.0 parts?
  73. 73. Q and A
  74. 74. erwin@fdlife.com

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