Sustainable innovation adobe conference

740 views
695 views

Published on

Sustainable Innovation at Adobe Education Regional Conference

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
740
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sustainable innovation adobe conference

  1. 1. SUSTAINABLE INNOVATION Sharing @Adobe Education Leadership Forum HK, Mar 2011 add me facebook: erwinhuang1 erwin huang, entrepreneur
  2. 2. AGENDA • from Apple to Apple App• Sustain • from TO• Innovation • from TO INCLUSION
  3. 3. FROM APPLE.. TO APPLE.. TO APPLE APP..
  4. 4. ITS NOT JUST TECH• its the design• what is design
  5. 5. WHAT IS DESIGN?• its not fine art• its about • target audience, • time, • $$ • Results
  6. 6. MY FIRST PROJECT..
  7. 7. THE APPLE DAILY DESIGN• the logo• newspaper in 1965• Appledaily logo
  8. 8. SAFETY HANDSETFROM TO to iPad
  9. 9. THE HISTORY OF SCHSA• disaster.. in 1995
  10. 10. ITS JUST NOT ABOUT THE TECH• its about the customer
  11. 11. UNDERSTANDING CUSTOMER-CENTRIC SYSTEMS: HSBC• Customer “Life-Cycle”• When you are 12, your mother open your first Bank Account.. Your first HSBC account• 15 your first ATM card…• When you are 18, HSBC offers you your University Loan, or your first Credit card (even when you have no credit yet)• When you are 23, HSBC will be your natural choice for your first Salary payment… then first Autopay• 24, your first Tax• 30 your first Insurance sales• 34 your first house mortgage• 35 plan for your first kid..• 35 your investment accounts• 45 your retirement accounts etc…
  12. 12. Aging Population •New Factors •An Aging Society •More People with Special Needs •Mobility •Changing Consumption model •Fixed line vs Mobile
  13. 13. MOBILE LINK DEVICE One-touch Button e Location ex voic searching l-dupl cation i Ful mun & tracking com er nsw uto-a A Pull Pin RF Transmission Remote Remote- Volume Controlled Control Emergency Alarm 15
  14. 14. HOW MOBILELINK WORKS? A live demo 11
  15. 15. ITS NOT JUST TECH• its about the customer• my toughest customer..• this is my mother in law• how do one deliver “ ” “Peace and Safety”?
  16. 16. ITS ABOUT CUSTOMER VALUE• from security• to active lifestyle• to connection
  17. 17. FROM POORMATE/ .. TO INCLUSION..
  18. 18. THE  2  FACES  OF  HK
  19. 19. NiCE x SLAMThe Netbook have you seen Netbooks @$2000 lately? 2
  20. 20. NetworkMarginal Cost vs Marginal Utility 3
  21. 21. The NICE Deal $100/month x 36 months • Top of the line Samsung 3G netbook • Unlimited 3G data • Parents involvementNiCE = Netbook Inclusion for ChildrenEmpowerment 4
  22. 22. SLAM The “Servant Leader” • To become a true leader, one must learn to serve first• Respect is earned not given• Learning thru Teaching and Caring others 5
  23. 23. Bridging the Digital GapWalking together 6
  24. 24. a NiCE Project, what then.. 7
  25. 25. From Dream to Live 50• from concept till500,000 now.. 18 month..• Phase 1.0 • proven concept • community support 500Million (USD65m) approved • HKD (by hk gov june 2010) • Starting at 50:50 • 8% of HK’s Population • Inspiring the HK • Integration w eLearning
  26. 26. ITS JUST NOT ABOUT THE TECH• its All about the customer
  27. 27. SUMMARY, A CAREER OF INNOVATION.. • from Apple to Apple App• Sustain • from SAFETY TO• Innovation PHONE TO IPAD • from PoorMate TO INCLUSION
  28. 28. DISCUSSIONS• add me at facebook• erwinhuang1

×