窮富翁 on Social Entrepreneurship Reflections on the RTHK TV program and looking ahead Sharing session with Erwin Huang, 26 th Sept 09, at CUHK Social Entrepreneurship project Social Entrepreneur for various projects, CEO, TSL jewellery

Agenda Lessons from 窮富翁 Project Social Enterprise/Entrepreneurship values SCHSA experience social enterprise for the year 2009 at Global Econ Summit Cross Branding experience with Mobilelink Q & A

Lessons from 窮富翁 Project

Social Enterprise/Entrepreneurship values

SCHSA experience

social enterprise for the year 2009 at Global Econ Summit

Cross Branding experience with Mobilelink

Q & A

Lessons from 窮富翁 Project The Circle of Despair Not enough sleep Physical work Not enough paid Observations Where is Hope? How to deliver Hope? Love generates Hope

The Circle of Despair

Not enough sleep

Physical work

Not enough paid

Observations

Where is Hope?

How to deliver Hope?

Love generates Hope

窮富翁大作戰 Project Project objective Increasing awareness Who is your customer? Normal channel Newspaper/magazine Preview Event Social Network Facebook Groups Youtube Blogger Community Uwants, HKGolden, BabyKingdom Demo Reaching out: thru Social Networking

窮富翁大作戰 Project

Project objective

Increasing awareness

Who is your customer?

Normal channel

Newspaper/magazine

Preview Event

Social Network

Facebook Groups

Youtube

Blogger Community

Uwants, HKGolden, BabyKingdom

Demo

Go sleep 5 nites? 窮富翁 Series 2? Projects that you can join Soco Angels for kids CSS Social Mentorship Food Bank (work w Church) Care more for one more person Where do I sign up?

Go sleep 5 nites?

窮富翁 Series 2?

Projects that you can join

Soco Angels for kids

CSS Social Mentorship

Food Bank (work w Church)

Care more for one more person

The Butter Knife Tech Background Scalability Network My weakness Too many positions Physically not very strong My Strength

The Butter Knife

Tech Background

Scalability

Network

My weakness

Too many positions

Physically not very strong

New Project Proposition Cross Gen Poverty Digital Divide vs Digital Inclusion, a Digital Bridge 窮富翁 IT Project A Opportunity A Pilot Sustainability

Cross Gen Poverty

Digital Divide

vs Digital Inclusion, a Digital Bridge

窮富翁 IT Project

A Opportunity

A Pilot

Sustainability

Social Entrepreneurship discussion A Enterprise with Social Mission A Social Entity that runs like a Enterprise Enterprise or Entrepreneurship? What is Entrepreneurship? Creativity and Risk taking A workable and sustainable business model Sustainability, and Scalability Focus on creating Customer Value

A Enterprise with Social Mission

A Social Entity that runs like a Enterprise

Enterprise or Entrepreneurship?

What is Entrepreneurship?

Creativity and Risk taking

A workable and sustainable business model

Sustainability, and Scalability

Focus on creating Customer Value

SCHSA The product (Service) The Value To the customers To the sponsors To the Society To the Gov The Business Model

The product (Service)

The Value

To the customers

To the sponsors

To the Society

To the Gov

The Business Model

Moving ahead Served the “most needed” market Market leader, yet market getting smaller? The Entrepreneurial thinking Silver Market New Market = New Needs = New Opportunity

Served the “most needed” market

Market leader,

yet market getting smaller?

The Entrepreneurial thinking

Silver Market

New Market = New Needs = New Opportunity

Mobilelink New value propositions Top Service proposition Top IT technology New marketing channels purchaser

New value propositions

Top Service proposition

Top IT technology

New marketing channels

purchaser

Pushing the boundary SCHSA? Safety Service Home Safety HKCSL? Mobile Top Service Shops Reliable Good Quality New Technology 1+1=∞

SCHSA?

Safety

Service

Home Safety

HKCSL?

Mobile

Top Service

Shops

Reliable

Good Quality

New Technology

1+1=∞

Branding Exercise tools Who is your target customer? What do they think you are? Vs what do you want them to think? What Value do you offer them? What is the difference vs others? differentiation How do you communicate those Values to them? e.g. SCHSA

Who is your target customer?

What do they think you are?

Vs what do you want them to think?

What Value do you offer them?

What is the difference vs others?

differentiation

How do you communicate those Values to them?

The Cycle of Despair vs The Cycle of Hope Walking together Social Entrepreneurship/Enterprise Running a social entity professionally Personal Experience: The Butter Knife The Talent Story Summary

The Cycle of Despair vs The Cycle of Hope

Walking together

Social Entrepreneurship/Enterprise

Running a social entity professionally

Personal Experience:

The Butter Knife

The Talent Story

Q and A Why did u have so many T-shirt to change? Why 5 days? Why not 5 years Why not let the poor people be a CEO ? View on minimum wage Your staff’s view on this Why did u ask to change job?

Why did u have so many T-shirt to change?

Why 5 days? Why not 5 years

Why not let the poor people be a CEO ?

View on minimum wage

Your staff’s view on this

Why did u ask to change job?