窮富翁 On Social Enterprise

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窮富翁 on Social Entrepreneurship
a Personal reflection on the 窮富翁 RTHK TV series
exploring options of extending work to assist the poor in the society thru Social Entrepreneurship

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窮富翁 On Social Enterprise

  1. 1. 窮富翁 on Social Entrepreneurship Reflections on the RTHK TV program and looking ahead Sharing session with Erwin Huang, 26 th Sept 09, at CUHK Social Entrepreneurship project Social Entrepreneur for various projects, CEO, TSL jewellery
  2. 2. Agenda <ul><li>Lessons from 窮富翁 Project </li></ul><ul><li>Social Enterprise/Entrepreneurship values </li></ul><ul><li>SCHSA experience </li></ul><ul><ul><li>social enterprise for the year 2009 at Global Econ Summit </li></ul></ul><ul><li>Cross Branding experience with Mobilelink </li></ul><ul><li>Q & A </li></ul>
  3. 3. Lessons from 窮富翁 Project <ul><li>The Circle of Despair </li></ul><ul><ul><ul><li>Not enough sleep </li></ul></ul></ul><ul><ul><ul><li>Physical work </li></ul></ul></ul><ul><ul><ul><li>Not enough paid </li></ul></ul></ul><ul><li>Observations </li></ul><ul><ul><li>Where is Hope? </li></ul></ul><ul><ul><li>How to deliver Hope? </li></ul></ul><ul><ul><li>Love generates Hope </li></ul></ul>
  4. 4. <ul><li>窮富翁大作戰 Project </li></ul><ul><ul><li>Project objective </li></ul></ul><ul><ul><li>Increasing awareness </li></ul></ul><ul><ul><li>Who is your customer? </li></ul></ul><ul><ul><li>Normal channel </li></ul></ul><ul><ul><ul><li>Newspaper/magazine </li></ul></ul></ul><ul><ul><ul><li>Preview Event </li></ul></ul></ul><ul><li>Social Network </li></ul><ul><ul><li>Facebook Groups </li></ul></ul><ul><ul><li>Youtube </li></ul></ul><ul><ul><li>Blogger Community </li></ul></ul><ul><ul><li>Uwants, HKGolden, BabyKingdom </li></ul></ul><ul><ul><li>Demo </li></ul></ul>Reaching out: thru Social Networking
  5. 5. <ul><li>Go sleep 5 nites? </li></ul><ul><ul><li>窮富翁 Series 2? </li></ul></ul><ul><li>Projects that you can join </li></ul><ul><ul><li>Soco Angels for kids </li></ul></ul><ul><ul><li>CSS Social Mentorship </li></ul></ul><ul><ul><li>Food Bank (work w Church) </li></ul></ul><ul><ul><li>Care more for one more person </li></ul></ul>Where do I sign up?
  6. 6. <ul><li>The Butter Knife </li></ul><ul><ul><li>Tech Background </li></ul></ul><ul><ul><li>Scalability </li></ul></ul><ul><ul><li>Network </li></ul></ul><ul><li>My weakness </li></ul><ul><ul><li>Too many positions </li></ul></ul><ul><ul><li>Physically not very strong </li></ul></ul>My Strength
  7. 7. New Project Proposition <ul><li>Cross Gen Poverty </li></ul><ul><li>Digital Divide </li></ul><ul><ul><li>vs Digital Inclusion, a Digital Bridge </li></ul></ul><ul><li>窮富翁 IT Project </li></ul><ul><ul><li>A Opportunity </li></ul></ul><ul><ul><li>A Pilot </li></ul></ul><ul><ul><li>Sustainability </li></ul></ul>
  8. 8. Social Entrepreneurship discussion <ul><li>A Enterprise with Social Mission </li></ul><ul><li>A Social Entity that runs like a Enterprise </li></ul><ul><li>Enterprise or Entrepreneurship? </li></ul><ul><ul><li>What is Entrepreneurship? </li></ul></ul><ul><ul><ul><li>Creativity and Risk taking </li></ul></ul></ul><ul><ul><ul><li>A workable and sustainable business model </li></ul></ul></ul><ul><ul><ul><li>Sustainability, and Scalability </li></ul></ul></ul><ul><ul><ul><li>Focus on creating Customer Value </li></ul></ul></ul>
  9. 9. SCHSA <ul><li>The product (Service) </li></ul><ul><li>The Value </li></ul><ul><ul><li>To the customers </li></ul></ul><ul><ul><li>To the sponsors </li></ul></ul><ul><ul><li>To the Society </li></ul></ul><ul><ul><li>To the Gov </li></ul></ul><ul><li>The Business Model </li></ul>
  10. 10. Moving ahead <ul><li>Served the “most needed” market </li></ul><ul><li>Market leader, </li></ul><ul><ul><li>yet market getting smaller? </li></ul></ul><ul><li>The Entrepreneurial thinking </li></ul><ul><ul><li>Silver Market </li></ul></ul><ul><li>New Market = New Needs = New Opportunity </li></ul>
  11. 11. Mobilelink <ul><li>New value propositions </li></ul><ul><li>Top Service proposition </li></ul><ul><li>Top IT technology </li></ul><ul><li>New marketing channels </li></ul><ul><ul><li>purchaser </li></ul></ul>
  12. 12. Pushing the boundary <ul><li>SCHSA? </li></ul><ul><ul><li>Safety </li></ul></ul><ul><ul><li>Service </li></ul></ul><ul><ul><li>Home Safety </li></ul></ul><ul><li>HKCSL? </li></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Top Service </li></ul></ul><ul><ul><li>Shops </li></ul></ul><ul><ul><li>Reliable </li></ul></ul><ul><ul><li>Good Quality </li></ul></ul><ul><ul><li>New Technology </li></ul></ul><ul><li>1+1=∞ </li></ul>
  13. 13. Branding Exercise tools <ul><li>Who is your target customer? </li></ul><ul><li>What do they think you are? </li></ul><ul><ul><li>Vs what do you want them to think? </li></ul></ul><ul><li>What Value do you offer them? </li></ul><ul><li>What is the difference vs others? </li></ul><ul><ul><li>differentiation </li></ul></ul><ul><li>How do you communicate those Values to them? </li></ul>e.g. SCHSA
  14. 14. <ul><li>The Cycle of Despair vs The Cycle of Hope </li></ul><ul><ul><li>Walking together </li></ul></ul><ul><li>Social Entrepreneurship/Enterprise </li></ul><ul><ul><li>Running a social entity professionally </li></ul></ul><ul><li>Personal Experience: </li></ul><ul><ul><li>The Butter Knife </li></ul></ul><ul><li>The Talent Story </li></ul>Summary
  15. 15. Q and A <ul><li>Why did u have so many T-shirt to change? </li></ul><ul><li>Why 5 days? Why not 5 years </li></ul><ul><li>Why not let the poor people be a CEO ? </li></ul><ul><li>View on minimum wage </li></ul><ul><li>Your staff’s view on this </li></ul><ul><li>Why did u ask to change job? </li></ul>

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