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Emerging Market Needs = new Service Req Peace of Mind for a New Generation of Senior Citizens in Hong Kong More chronic & degenerative diseases More living alone Less relatives Childless More demented More active Pursuit of more independence More educated More used to mobile telecommunication Higher life expectancy More mobility Wealthy Baby-boomers
New Project Mission: Enabling an Active Senior Lifestyle Safety + Mobility = Peace of mind
Introducing Mobile Link A Live Demo (Real-life Application in HK)
Fortunately, she brings along with her Mobile Link Device and presses the one-touch button …
Operator Rachel of MLS Call Centre answers the call with the full duplex voice communication and tries to know more about Ng’s problems, checking her approximate location from digital map …
Upon Ng’s request, Rachel helps call the ambulance and police and contact Ng’s daughter, comforting her …
Rachel remotely triggers the emergency alarm to help policeman find her more easily …
Rachel talks to the policeman and ambulance staff through ML device, confirming to which hospital she should send Ng’s electronic patient record …
Madam Ng is not feeling well. Her heart is beating very fast. MLS Call Center knows Rachel by name… Knows her history… Can help with her contacts Comforts the patient Tracks her whereabouts Notifies Emergency Officials for rescue Triggers the Buzzer to alert people nearby Sends ePR to hospitals
The Mobile Link Full-duplex voice communication Auto-answer Location searching & tracking Remote Volume Control RF Transmission Remote- Controlled Emergency Alarm One Button Pull Pin (Backup)
The User Experience: Simple Message = Help is One Button away..
Technologies + Design Mapping Interface CRM design Mobile Link Device Short range RF 24-hour operating Call Centre GSM Voice + SMS Mobile Positioning Service (MPS) Top technologies designed to make life Simple, Service Affordable and Save Lives!!
Our Partners, Our Support Community Partners Charitable Partners
Top Gov Teams
Community provide: Regional Support = Well Tested Pilot Project
06/06/09 Thank you very much! See you at our official launch on 30 November 2008!
Trusted PROVEN Experience and Recognitions Caring Company Award (2006/2007 ) Asia Pacific NGO Award (2005) Model of Social Enterprise (Hon Donald Tsang) (2007) Outstanding Partnership Project Award (2004 and 2005)
How Mobile Link works? Help me!!! 24x7x365-Call Centre Voice communication, location tracking, Call Transfer Emergency SMS & Call Transmission Users’ Contact Persons Police Ambulance
Next Creative, Sustainable & Financially Viable Solution …
Mobile Link Service
Advanced Telecomm Technology from Commercial Sector Emergency Support & Care Services from SCHSA + Affordable Service to Improve Lifestyles of Senior Citizens A demand-driven innovative product to be launched on 30 November 2008
Target Customers People with Special Needs Active seniors aged > 60