Mobile Link Present 11 11 08


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Presentation to IT Award of the Year Committee, @HKPC

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Mobile Link Present 11 11 08

  1. 1. Mobile Link Service 隨身寶服務 Final Presentation for ICT Awards, Mobile Info + Entertainment Presented by Erwin Huang November 2008
  2. 2. A little background…
  3. 3. In 1996, an unexpected cold spell caused more than 100 senior citizens living alone died at home!
  4. 4. For 12 years, simple technology has provided a reliable, sustainable & financially viable solution. Personal Emergency Link Service ( 一線通平安鐘 ) 平安鐘 Remote 24x7x365 Call Centre Main Unit
  5. 5. <ul><ul><ul><li>2.9 million times of emergency assistance </li></ul></ul></ul><ul><ul><ul><li>Saved 163,000 Lives by sending them to hospitals for timely rescue </li></ul></ul></ul><ul><ul><ul><li>Services to 118,000 users & their families </li></ul></ul></ul><ul><ul><ul><li>Provided Free Care services to all senior citizens </li></ul></ul></ul><ul><ul><ul><li>Core Service Breakeven for 10 years </li></ul></ul></ul><ul><ul><ul><li>TV News Report “Senior Saved” rate = Earned Trust of the HK people </li></ul></ul></ul>Report Card Statistics <ul><li>Saved 10,000+ lives / year </li></ul><ul><li>Redefines Social Entrepreneurship </li></ul><ul><li>Redefines Mission Critical IT Projects </li></ul>
  6. 6. Looking ahead: Aging Population <ul><li>Our Parents.. </li></ul><ul><li>Soon, Ourselves.. </li></ul><ul><li>New Factors </li></ul><ul><li>An Aging Society </li></ul><ul><ul><li>More People with Special Needs </li></ul></ul><ul><ul><li>Mobility </li></ul></ul><ul><li>Changing Consumption </li></ul><ul><ul><li>Fixed line vs Mobile </li></ul></ul>
  7. 7. Emerging Market Needs = new Service Req Peace of Mind for a New Generation of Senior Citizens in Hong Kong More chronic & degenerative diseases More living alone Less relatives Childless More demented More active Pursuit of more independence More educated More used to mobile telecommunication Higher life expectancy More mobility Wealthy Baby-boomers
  8. 8. New Project Mission: Enabling an Active Senior Lifestyle Safety + Mobility = Peace of mind
  9. 9. Introducing Mobile Link A Live Demo (Real-life Application in HK)
  10. 10. <ul><li>Fortunately, she brings along with her Mobile Link Device and presses the one-touch button … </li></ul><ul><li>Operator Rachel of MLS Call Centre answers the call with the full duplex voice communication and tries to know more about Ng’s problems, checking her approximate location from digital map … </li></ul><ul><li>Upon Ng’s request, Rachel helps call the ambulance and police and contact Ng’s daughter, comforting her … </li></ul><ul><li>Rachel remotely triggers the emergency alarm to help policeman find her more easily … </li></ul><ul><li>Rachel talks to the policeman and ambulance staff through ML device, confirming to which hospital she should send Ng’s electronic patient record … </li></ul>Madam Ng is not feeling well. Her heart is beating very fast. MLS Call Center knows Rachel by name… Knows her history… Can help with her contacts Comforts the patient Tracks her whereabouts Notifies Emergency Officials for rescue Triggers the Buzzer to alert people nearby Sends ePR to hospitals
  11. 11. The Mobile Link Full-duplex voice communication Auto-answer Location searching & tracking Remote Volume Control RF Transmission Remote- Controlled Emergency Alarm One Button Pull Pin (Backup) <ul><li>The User Experience: Simple Message = Help is One Button away.. </li></ul>
  12. 12. Technologies + Design Mapping Interface CRM design Mobile Link Device Short range RF 24-hour operating Call Centre GSM Voice + SMS Mobile Positioning Service (MPS) Top technologies designed to make life Simple, Service Affordable and Save Lives!!
  13. 13. Our Partners, Our Support Community Partners Charitable Partners <ul><li>Top Gov Teams </li></ul><ul><li>Community provide: Regional Support = Well Tested Pilot Project </li></ul><ul><li>Top Commercial and NGO support </li></ul>
  14. 14. The Team Top Mobile operator HKU Researches <ul><li>Top Brands </li></ul><ul><li>Top Network Coverage + Tech </li></ul><ul><li>Top HK Researches, Young and Creative team </li></ul>= Safety, Trust, Proven Save lives + Experienced Entrepreneurs Support
  15. 15. Vision Recap: Enabling an Active Senior Lifestyle Safety + Mobility = Peace of mind
  16. 16. Close at Hand, Ease at Heart..
  17. 17. <ul><li>Mobile Extension of a Proven Model </li></ul><ul><li>Top Teams with Proven Experience </li></ul><ul><li>Simple and Superior User Experience = Peace of Mind </li></ul><ul><li>Innovative </li></ul><ul><ul><li>Business Model </li></ul></ul><ul><ul><li>CRM System Design for Social Service, </li></ul></ul><ul><ul><li>Social + Entrepreneurship </li></ul></ul><ul><li>Active Senior Lifestyle </li></ul><ul><li>Well Tested and to be launched THIS month </li></ul><ul><li>Not a Concept/Research from some University Lab </li></ul>Summary
  18. 18. <ul><li>Q & A Session </li></ul>06/06/09 Thank you very much! See you at our official launch on 30 November 2008!
  19. 19. Trusted PROVEN Experience and Recognitions Caring Company Award (2006/2007 ) Asia Pacific NGO Award (2005) Model of Social Enterprise (Hon Donald Tsang) (2007) Outstanding Partnership Project Award (2004 and 2005)
  20. 20. How Mobile Link works? Help me!!! 24x7x365-Call Centre Voice communication, location tracking, Call Transfer Emergency SMS & Call Transmission Users’ Contact Persons Police Ambulance
  21. 21. Social Mission of MLS <ul><li>Enable a mobile lifestyle </li></ul><ul><li>Render mission critical outdoor emergency assistance </li></ul><ul><li>Foster Active aging in community </li></ul><ul><li>Promote a safe and caring community </li></ul>
  22. 22. Next Creative, Sustainable & Financially Viable Solution … <ul><li>Mobile Link Service </li></ul>Advanced Telecomm Technology from Commercial Sector Emergency Support & Care Services from SCHSA + Affordable Service to Improve Lifestyles of Senior Citizens A demand-driven innovative product to be launched on 30 November 2008
  23. 23. Target Customers People with Special Needs Active seniors aged > 60