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Breakthru 2.0 no video

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Exploring Youth works at the Web 2.0 age.. …

Exploring Youth works at the Web 2.0 age..
with Breakthru

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  • 1. Breakthru 2.0 (?) <ul><li>a exploration of Breakthrough in the web 2.0 age </li></ul><ul><li>by erwin huang, vp HKITF </li></ul><ul><li>add me @facebook : erwinhuang </li></ul>
  • 2. <ul><li>is all about transformation.. </li></ul>Education 2.0 NGO 2.0 Media 2.0 Edcity 2.0 Publish 2.0 Retail 2.0 Marketing 2.0 Church Leaders 2.0
  • 3. Translation <ul><li>Kill Less Trees </li></ul><ul><li>Searchable </li></ul><ul><li>Light, read anywhere </li></ul><ul><li>Multimedia </li></ul>
  • 4. Transformation <ul><li>Collaborative Learning </li></ul><ul><li>Learn anywhere </li></ul><ul><li>Liberal Art Education </li></ul><ul><ul><li>Training future Leaders </li></ul></ul><ul><ul><li>vs Training Professional </li></ul></ul><ul><li>Student Centric learning </li></ul>
  • 5. Teacher Centric Learning <ul><li>Current Classrooms: </li></ul><ul><li>Learning 1.0 </li></ul><ul><li>Teacher centric </li></ul>
  • 6. Student Centric Learning <ul><li>Future Classroom: </li></ul><ul><li>Student centric </li></ul><ul><li>teacher becomes: </li></ul><ul><ul><li>Mentor </li></ul></ul><ul><ul><li>Problem Solver </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><ul><li>Tour guide </li></ul></ul><ul><ul><li>Librarian </li></ul></ul>
  • 7. the fall of Yahoo, moving beyond portals moving beyond portals
  • 8. what does yahoo offer? moving beyond portals moving beyond portals moving beyond portals moving beyond portals
  • 9. the 2.0 Student
  • 10. it’s all about me
  • 11. i want This! i want it Now!! it want it Free!! it want to share it with the world!!
  • 12. ruby and her funny teacher case
  • 13. Are we doomed? <ul><li>if they want everything, </li></ul><ul><li>but everything’s free? </li></ul><ul><li>who’s to write anymore? </li></ul><ul><li>who’s to sell anymore? </li></ul>
  • 14. who’s more likely.. <ul><li>just my opinion.. </li></ul><ul><li>not represent the view of the organizer.. </li></ul>
  • 15. Web 2.0 <ul><li>Consumer Generated Content </li></ul><ul><li>Long Tail </li></ul><ul><li>Network Media/Coummunity </li></ul><ul><ul><li>Facebook and Twitter </li></ul></ul><ul><li>Mobile </li></ul>
  • 16. What Works? iTune, largest Music, Game store iTune, largest Music, Game store
  • 17. What Works? <ul><li>Books </li></ul><ul><li>the Kindle Experience </li></ul>
  • 18. Where is Amazon? <ul><li>the Kindle Experience.. </li></ul>
  • 19. Bite size snack.. <ul><ul><li>US$0.99 Magic Price Games/Songs/TVShow </li></ul></ul><ul><ul><li>US$9.99 books </li></ul></ul>
  • 20. What Works better? kkbox HK$49/month unlimited songs
  • 21. What Works Better ? Safari Bookstore US$25/month unlimited IT Books
  • 22. Buffet.. all you can eat
  • 23. What does facebook offer? <ul><li>all my friends </li></ul><ul><li>streams and walls </li></ul><ul><li>all my photos </li></ul><ul><li>access anywhere </li></ul><ul><li>events </li></ul><ul><li>page and groups </li></ul><ul><li>a lot of HK people </li></ul>
  • 24. Re-think.. <ul><li>Immersive User Experience </li></ul><ul><li>Topics driven vs Large and hard to find </li></ul><ul><li>Distributed vs all in one place </li></ul><ul><li>Not here and there, but Everywhere </li></ul><ul><li>Single login into the social communities </li></ul><ul><ul><li>facebook connect </li></ul></ul><ul><li>mobile apps </li></ul>
  • 25. our 2.0 Response some thoughts.. some thoughts.. <ul><li>Understand the Game </li></ul><ul><li>User Generated Content </li></ul><ul><ul><li>i.e. not top down </li></ul></ul><ul><li>Community effect </li></ul><ul><ul><li>Viral marketing </li></ul></ul><ul><li>Long Tail Approach </li></ul><ul><li>Anytime Anywhere Ubiquitous Computing </li></ul><ul><li>Be In it! Be “In” doing it! </li></ul>
  • 26. Link the <ul><li>Fight for Mind Share </li></ul><ul><li>Build Resource Centers </li></ul><ul><li>Facebook or QQ </li></ul><ul><ul><li>Topic based Page/Group (vs org based) </li></ul></ul><ul><ul><li>Resource Support Center </li></ul></ul><ul><li>Build Apps for Mobile </li></ul>
  • 27. our 2.0 Response Call to Action: Be in there! Be “In” doing it! Call to Action: Be in there! Be “In” doing it! <ul><li>Understand before you Condemn </li></ul><ul><li>Fight for Mind Share </li></ul><ul><li>Train 2.0 ready Leaders </li></ul><ul><li>Use Top Technologies, (media is the message </li></ul><ul><li>Know the Game </li></ul><ul><li>Bottoms up approach </li></ul><ul><li>Build Resource/Support Center </li></ul>
  • 28. Be In there! Be In! the 鄭秀文 love mi Concert way
  • 29. Build GREAT Mobile ApP <ul><li>Be In it! Be “In” doing it! </li></ul>
  • 30. Be In it! Be “In” doing it! thru Social Networking
  • 31. 2.0 Rethink! <ul><li>Process </li></ul><ul><li>Product </li></ul><ul><li>Service </li></ul><ul><li>Customer </li></ul><ul><li>Delivery </li></ul><ul><li>Everything </li></ul><ul><li>where is </li></ul><ul><li>your Value Proposition </li></ul><ul><li>Restructure to deploy </li></ul>
  • 32. Summary <ul><li>dawn of the Web 2.0 gen </li></ul><ul><li>Rethink Value Proposition </li></ul><ul><li>what are u offering </li></ul>

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