A short introduction into Social Media for Rotary Club MBV (2010)
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A short introduction into Social Media for Rotary Club MBV (2010)

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Slides for a short introduction into Social Media I gave for Rotary Club Midden Betuwe Valburg (the Netherlands) on 11 February 2010. ...

Slides for a short introduction into Social Media I gave for Rotary Club Midden Betuwe Valburg (the Netherlands) on 11 February 2010.

Consists of a short version of my views on the societal changes and technological changes that social media bring about and an exploration of the social media landscape through some examples.

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    A short introduction into Social Media for Rotary Club MBV (2010) A short introduction into Social Media for Rotary Club MBV (2010) Presentation Transcript

    • Social Media an introduction for Rotary Club Midden Betuwe Valburg @erwinelling erwin@totalexperience.nl
    • The times they are a-changin’ http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg
    • Do you remember your first cellphone? http://www.flickr.com/photos/ndrwfgg/437667718/
    • What was the impact of cellphones? http://www.flickr.com/photos/splorp/64027565/
    • Have cellphones changed society? http://www.flickr.com/photos/ebotunes/2934158531/
    • and vice versa? http://www.flickr.com/photos/jordansangerman/3622750500/
    • Technology changes society and society changes technology http://www.flickr.com/photos/sveinhal/2514332781/
    • Your old road is rapidly agin’ - Bob Dylan http://www.flickr.com/photos/topsy/188144452/
    • Think about the changes Social Media bring... and do not focus on technology!
    • Leaving ‘the decade of information’ http://www.flickr.com/photos/smaku/2313867724/
    • Entering ‘the decade of people’ http://www.flickr.com/photos/joeshlabotnik/305410323/
    • Individuals http://www.flickr.com/photos/dunechaser/134672066/
    • Online identity my music, my presentations, my career, my thoughts!
    • Online identity my music, my presentations, my career, my thoughts!
    • Online identity my music, my presentations, my career, my thoughts!
    • Online identity my music, my presentations, my career, my thoughts!
    • Online identity my music, my presentations, my career, my thoughts!
    • Personal and company branding e.g. Robert Scoble, Microsoft
    • Communities and tribes http://www.flickr.com/photos/dunechaser/103723419/
    • e.g. consumers helping consumers
    • e.g. a community for air travelers by KLM Air France
    • e.g. a community for members of a fitness club
    • even a community for Rotary members!
    • It’s about conversation http://www.flickr.com/photos/11739182@N03/1263985679/
    • Social media is mainstream http://www.flickr.com/photos/matthewfield/2306001896/
    • Social media is mainstream Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
    • Social media is mainstream Your boss Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
    • Social media is mainstream Your boss Your neighbour Your co-worker http://www.flickr.com/photos/matthewfield/2306001896/
    • About the social media revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
    • Social Media Channels
    • Exploration of the social media landscape
    • Channel categories 1. Social networks 2. Blogging 3. Media
    • 1. Social Networks Hyves, Facebook, LinkedIn, ...
    • Hyves online personal profiles platform for relational interaction largest Dutch social network
    • Stats 9,4 million users 56% women 6,5 billion monthly pageviews average age 29
    • Interaction Connect online as well as offline
    • Interaction Connect online as well as offline
    • Interaction Connect online as well as offline
    • Dutch Government Campaign 7 million views within 7 days
    • Recruitment what is the job really like on a day-to-day basis
    • Linked
    • LinkedIn online business profiles platform for networking platform for recruitment
    • Stats 56 million users as of January ’10 28% senior executives the Netherlands: • ranks #14 in January ’10 • approx. 1,6 million users
    • Profiles Personal branding
    • Platform for Networking Stay up-to-date of what happens in your network
    • Platform for networking Communities formed around events and topics
    • Company Branding Increased visibility and targeting for your company
    • 2. Blogging
    • Personal blogs
    • Family life blogs
    • Group and company Blogs
    • micro-blogging
    • Stats 50 million users 9 million users added each month 150 million visits 80% use is mobile
    • Activity Stream Twitter is less about who you are
    • Fitness on Twitter Connecting through thought leadership
    • Executives on Twitter Personal/Company Branding, customer interaction etc.
    • 3. Media Youtube, Flickr, Slideshare, ...
    • Stats 1 billion views a day 700K views a minute #2 site in the Netherlands
    • Royal Dutch Navy Branded Channel Example
    • 3M’s Branded Channel Campaigns with support for competitions
    • Jump on!
    • @erwinelling erwin@totalexperience.nl