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Social Media
 an introduction for Rotary Club
     Midden Betuwe Valburg



@erwinelling     erwin@totalexperience.nl
The times they are a-changin’
                 http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg
Do you remember
your first cellphone?




      http://www.flickr.com/photos/ndrwfgg/437667718/
What was the impact
of cellphones?




                      http://www.flickr.com/photos/splorp/64027565/
Have cellphones changed society?




                     http://www.flickr.com/photos/ebotunes/2934158531/
and vice versa?
           http://www.flickr.com/photos/jordansangerman/3622750500/
Technology changes society
and society changes technology
                    http://www.flickr.com/photos/sveinhal/2514332...
Your old road is rapidly agin’
                         - Bob Dylan




                      http://www.flickr.com/photos/...
Think about the changes
  Social Media bring...
   and do not focus on technology!
Leaving ‘the decade of information’
                        http://www.flickr.com/photos/smaku/2313867724/
Entering ‘the decade of people’
                     http://www.flickr.com/photos/joeshlabotnik/305410323/
Individuals




http://www.flickr.com/photos/dunechaser/134672066/
Online identity




my music, my presentations, my career, my thoughts!
Online identity




my music, my presentations, my career, my thoughts!
Online identity




my music, my presentations, my career, my thoughts!
Online identity




my music, my presentations, my career, my thoughts!
Online identity




my music, my presentations, my career, my thoughts!
Personal and company branding




       e.g. Robert Scoble, Microsoft
Communities and tribes




                 http://www.flickr.com/photos/dunechaser/103723419/
e.g. consumers helping consumers
e.g. a community for air travelers by KLM Air France
e.g. a community for members of a fitness club
even a community for Rotary members!
It’s about conversation
                http://www.flickr.com/photos/11739182@N03/1263985679/
Social media is mainstream




                 http://www.flickr.com/photos/matthewfield/2306001896/
Social media is mainstream




Your neighbour




                       http://www.flickr.com/photos/matthewfield/230600189...
Social media is mainstream


                     Your boss


Your neighbour




                       http://www.flickr.c...
Social media is mainstream


                     Your boss


Your neighbour

                   Your co-worker

         ...
About the social media revolution



    http://www.youtube.com/watch?v=sIFYPQjYhv8
Social Media Channels
Exploration of the social
   media landscape
Channel categories

1. Social networks
    2. Blogging
     3. Media
1. Social Networks
Hyves, Facebook, LinkedIn, ...
Hyves
online personal profiles
platform for relational interaction
largest Dutch social network
Stats
9,4 million users
56% women
6,5 billion monthly pageviews
average age 29
Interaction




Connect online as well as offline
Interaction




Connect online as well as offline
Interaction




Connect online as well as offline
Dutch Government Campaign




    7 million views within 7 days
Recruitment




what is the job really like on a day-to-day basis
Linked
LinkedIn
online business profiles
platform for networking
platform for recruitment
Stats
56 million users as of January ’10
28% senior executives
the Netherlands:

 
 • ranks #14 in January ’10

 
 • appro...
Profiles




Personal branding
Platform for Networking




Stay up-to-date of what happens in your network
Platform for networking




Communities formed around events and topics
Company Branding




Increased visibility and targeting for your company
2. Blogging
Personal blogs
Family life blogs
Group and company Blogs
micro-blogging
Stats
50 million users
9 million users added each month
150 million visits
80% use is mobile
Activity Stream




Twitter is less about who you are
Fitness on Twitter




Connecting through thought leadership
Executives on Twitter




Personal/Company Branding, customer interaction etc.
3. Media
Youtube, Flickr, Slideshare, ...
Stats
1 billion views a day
700K views a minute
#2 site in the Netherlands
Royal Dutch Navy Branded Channel




             Example
3M’s Branded Channel




Campaigns with support for competitions
Jump on!
@erwinelling   erwin@totalexperience.nl
A short introduction into Social Media for Rotary Club MBV (2010)
A short introduction into Social Media for Rotary Club MBV (2010)
A short introduction into Social Media for Rotary Club MBV (2010)
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A short introduction into Social Media for Rotary Club MBV (2010)

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Slides for a short introduction into Social Media I gave for Rotary Club Midden Betuwe Valburg (the Netherlands) on 11 February 2010.

Consists of a short version of my views on the societal changes and technological changes that social media bring about and an exploration of the social media landscape through some examples.

Published in: Technology
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Transcript of "A short introduction into Social Media for Rotary Club MBV (2010)"

  1. 1. Social Media an introduction for Rotary Club Midden Betuwe Valburg @erwinelling erwin@totalexperience.nl
  2. 2. The times they are a-changin’ http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg
  3. 3. Do you remember your first cellphone? http://www.flickr.com/photos/ndrwfgg/437667718/
  4. 4. What was the impact of cellphones? http://www.flickr.com/photos/splorp/64027565/
  5. 5. Have cellphones changed society? http://www.flickr.com/photos/ebotunes/2934158531/
  6. 6. and vice versa? http://www.flickr.com/photos/jordansangerman/3622750500/
  7. 7. Technology changes society and society changes technology http://www.flickr.com/photos/sveinhal/2514332781/
  8. 8. Your old road is rapidly agin’ - Bob Dylan http://www.flickr.com/photos/topsy/188144452/
  9. 9. Think about the changes Social Media bring... and do not focus on technology!
  10. 10. Leaving ‘the decade of information’ http://www.flickr.com/photos/smaku/2313867724/
  11. 11. Entering ‘the decade of people’ http://www.flickr.com/photos/joeshlabotnik/305410323/
  12. 12. Individuals http://www.flickr.com/photos/dunechaser/134672066/
  13. 13. Online identity my music, my presentations, my career, my thoughts!
  14. 14. Online identity my music, my presentations, my career, my thoughts!
  15. 15. Online identity my music, my presentations, my career, my thoughts!
  16. 16. Online identity my music, my presentations, my career, my thoughts!
  17. 17. Online identity my music, my presentations, my career, my thoughts!
  18. 18. Personal and company branding e.g. Robert Scoble, Microsoft
  19. 19. Communities and tribes http://www.flickr.com/photos/dunechaser/103723419/
  20. 20. e.g. consumers helping consumers
  21. 21. e.g. a community for air travelers by KLM Air France
  22. 22. e.g. a community for members of a fitness club
  23. 23. even a community for Rotary members!
  24. 24. It’s about conversation http://www.flickr.com/photos/11739182@N03/1263985679/
  25. 25. Social media is mainstream http://www.flickr.com/photos/matthewfield/2306001896/
  26. 26. Social media is mainstream Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
  27. 27. Social media is mainstream Your boss Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
  28. 28. Social media is mainstream Your boss Your neighbour Your co-worker http://www.flickr.com/photos/matthewfield/2306001896/
  29. 29. About the social media revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
  30. 30. Social Media Channels
  31. 31. Exploration of the social media landscape
  32. 32. Channel categories 1. Social networks 2. Blogging 3. Media
  33. 33. 1. Social Networks Hyves, Facebook, LinkedIn, ...
  34. 34. Hyves online personal profiles platform for relational interaction largest Dutch social network
  35. 35. Stats 9,4 million users 56% women 6,5 billion monthly pageviews average age 29
  36. 36. Interaction Connect online as well as offline
  37. 37. Interaction Connect online as well as offline
  38. 38. Interaction Connect online as well as offline
  39. 39. Dutch Government Campaign 7 million views within 7 days
  40. 40. Recruitment what is the job really like on a day-to-day basis
  41. 41. Linked
  42. 42. LinkedIn online business profiles platform for networking platform for recruitment
  43. 43. Stats 56 million users as of January ’10 28% senior executives the Netherlands: • ranks #14 in January ’10 • approx. 1,6 million users
  44. 44. Profiles Personal branding
  45. 45. Platform for Networking Stay up-to-date of what happens in your network
  46. 46. Platform for networking Communities formed around events and topics
  47. 47. Company Branding Increased visibility and targeting for your company
  48. 48. 2. Blogging
  49. 49. Personal blogs
  50. 50. Family life blogs
  51. 51. Group and company Blogs
  52. 52. micro-blogging
  53. 53. Stats 50 million users 9 million users added each month 150 million visits 80% use is mobile
  54. 54. Activity Stream Twitter is less about who you are
  55. 55. Fitness on Twitter Connecting through thought leadership
  56. 56. Executives on Twitter Personal/Company Branding, customer interaction etc.
  57. 57. 3. Media Youtube, Flickr, Slideshare, ...
  58. 58. Stats 1 billion views a day 700K views a minute #2 site in the Netherlands
  59. 59. Royal Dutch Navy Branded Channel Example
  60. 60. 3M’s Branded Channel Campaigns with support for competitions
  61. 61. Jump on!
  62. 62. @erwinelling erwin@totalexperience.nl
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