Internet Marketing (Technopreneurship)
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Internet Marketing (Technopreneurship)

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Internet Marketing (Technopreneurship) Internet Marketing (Technopreneurship) Presentation Transcript

  • PROF. ERWIN M. GLOBIO, MSIT
  • Before we start I email useful information to colleagues I send photos to friends I use instant messenger I have participated in a poll I have submitted a book review on Amazon I have submitted a seller feedback on Ebay/Sulit I read or contribute to discussion groups I contribute personal opinions to websites I write my own blog I create multimedia content and put it on the Internet PROF. ERWIN M. GLOBIO, MSIT
  • Internet Population 2, 267, 233, 742 Internet users globally http://www.internetworldstats.com/ 31 December 2011 1, 016, 799, 076 Internet users in Asia http://www.internetworldstats.com/ 31 December 2011 29, 700, 000 Internet users in the Philippines http://www.internetworldstats.com/ 31 December 2011 PROF. ERWIN M. GLOBIO, MSIT
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  • 1. Reduced Cost 2. Everything is Measurable 3. Brand Engagement 4. Demographic Targeting 5. Real Time Results 6. Easily Refine your Strategy 7. Long Term Exposure 8. Product Information 9. Less Intrusive 10.Hold their Attention PROF. ERWIN M. GLOBIO, MSIT
  • Young consumers more active online Common features: 1. User-generated content over corporate content 2. Communities 3. Music 4. Keeping in touch PROF. ERWIN M. GLOBIO, MSIT
  • Older consumers are functional Common features: 1. Information rich 2. News 3. Staying in touch PROF. ERWIN M. GLOBIO, MSIT
  • Consumers ecosystems PROF. ERWIN M. GLOBIO, MSIT
  • Users are more than just users PROF. ERWIN M. GLOBIO, MSIT
  • The top five online chores for 8-14 year olds: 38% share pictures & emails with relatives 38% get movie listings 36% invitations & party planning stuff 36% plan vacations/travel 35% get driving directions 14% helped their parents prepare their income tax return Kids are growing up with technology PROF. ERWIN M. GLOBIO, MSIT
  • Globally, the average young person connected to digital technology has: 94 phone numbers in his or her mobile phone. 78 people on a messenger buddy list & 86 people in his or her social networking community. Digi-kids are not geeks 59% of 8 to 14 yrs still prefer their TV to their PCs Only 20% of 14 to 24 yrs globally admitted to being "interested" in technology. Climate impacts on digital technology. In countries with a strong outdoor culture, such as Italy, Brazil & Australia, young people use mobiles for arranging to meet, flirt & take pictures of their friends. Online activity 70% said the first thing they did after turning on their computer was to check IM. 14-17 girls spend the least time online -- 21 hrs/wk 22-24 males spent the most time online -- 31 hrs/wk 100% of those surveyed said they communicate every time they go online. Tween & teen online behavior PROF. ERWIN M. GLOBIO, MSIT
  • Multi-tasking is becoming normal 50% of Filipino Internet users say that for at least half the amount of time they are online at home they also have the television on. PROF. ERWIN M. GLOBIO, MSIT
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  • Your campaign PROF. ERWIN M. GLOBIO, MSIT
  • Social Media Triangle Offense: • Launch Blog, Facebook, and Twitter at the same time. • Name is consistent that can easily be remembered, rolls off the tongue, and tag-gable when used in a sentence. • Blog (Archival Purpose), Facebook (Coffee Talk), Twitter (Grapevine Conversations) and Google (Yellow Pages or Index) • The key is that Concept is Social and Viral. PROF. ERWIN M. GLOBIO, MSIT
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  • What is it exactly? Publishing Free Content with Ads Blogging and Content Sharing Sites How do you earn? You earn from Ads Adsense, Blog Network Ads like Nuffnang, Direct Advertisers and Paid Advertorials What are the keys to success? Increase Pages = Increase Income Publish Unique Content Forever Power Tip: Searchers Click, Readers Read CPC if high searchers, CPM if high readers How to get started? Finding a Passion to write about You have the knowledge or have the access to the ins and outs of that niche. PROF. ERWIN M. GLOBIO, MSIT
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  • Integrity Trading: • Blogging COI, Entitlement, and Disclosures • Social Proof: Followers, Readers, Twitter Testimonials • Perception Battle. Don’t do things that people will perceive you otherwise. • Video Marketing will rise because You can’t fake it. PROF. ERWIN M. GLOBIO, MSIT
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  • Objective What is it? Provides free traffic On Page Optimization Provides highly targeted traffic Off Page Optimization Website working 24/7 Link Building Local and Natural Search Results Becoming an authority Keywords Content Try to increase your search engine footprint at all times Don’t be tempted to take shortcuts with SEO. White Hat is the way forward PROF. ERWIN M. GLOBIO, MSIT
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  • True e-Commerce Platforms: • Online Stores with payment and logistics • Entertainment Shopping - Bidding Sites • Daily Deal Sites • Information Marketing - Webinars, eBooks • Membership Sites • Video Marketing the next frontier.PROF. ERWIN M. GLOBIO, MSIT
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  • The Law of Equal Value Contribution: In order for a relationship to work in the long term, both people must contribute roughly equal amounts of value (social, sexual and material) to the other person's life. PROF. ERWIN M. GLOBIO, MSIT
  • Prediction Age: • Predicting Trends and making bold predictions • Being “in touch” with what’s happening in real time • Predictive Content based on Stages in Life • Networking and Masterminding with different industries and best practices • Essential Skill: Thinking! PROF. ERWIN M. GLOBIO, MSIT
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  • Objective What is it? Increase Sales Very targeted Increased Traffic Can be sales driven Increased Awareness Newsletter based Communicate with clients All companies can and should be doing it High Return on Investments Access to Analytics You should be collecting customer and prospect email details PROF. ERWIN M. GLOBIO, MSIT
  • E-mail Marketing Tips •Think about the times that you send •Test your campaigns •Look after your data •Analyze your campaigns •Use software to make all of the above easier PROF. ERWIN M. GLOBIO, MSIT
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  • PROF. ERWIN M. GLOBIO, MSIT https://www.facebook.com/erwinglobio
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