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VPRO vs YouTube

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Presentation for EBU colleagues about the where and whys of channels on YouTube.

Presentation for EBU colleagues about the where and whys of channels on YouTube.

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  • 1. VPRO & YOUTUBE
  • 2. WHEN? April 13th: first meeting VPRO <> YouTube. April 20th: VPRO launches 4 YouTube channels!
  • 3. WHY? The VPRO wants to be where it’s (potential) audience is. The audience spends a lot of time on YouTube. Therefore the VPRO wants to be present on YouTube.
  • 4. WHY? Google is the default content search engine. YouTube is becoming the dominant video search engine. You can only be found by YouTube when you are on YouTube ...
  • 5. WHY? We are working on atomizing content. Let people share, embed and distribute. YouTube is instrumental in that respect.
  • 6. WHY? People want your content and put it on the net anyway. Benefit brandwise and trafficwise. Start your own channels. Be offensive not defensive!
  • 7. HOW? Don’t frustrate your audience, give them full content! But point them to your own rich internet sites as well. Make it a two way thing ...
  • 8. HOW? We focus first and formost on our own sites, but wanna be present on all valuable platfoms YouTube, iTunes, IPTV, AppleTV, digital tv.
  • 9. ISSUES Rights. What are you allowed to do with which content? How do you minimize extra work? Digitizing... Branding. How do you make shure you benefit?
  • 10. ISSUES Figures. How do you make sures the views on YouTube add to your normal stats. Marketing. How do people find you within the YouTube masses?
  • 11. e.blom@vpro.nl

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